Allianz_Shot1

ALLIANZ PENALTY BATTLE

On-ground penalty kick game to attract crowd to Allianz booth


OBJECTIVE

Allianz held a marathon event in Jakarta called Allianz Jakarta Heart Run and had Allianz booth there. They need something attractive to attract crowd to the booth and to engage the crowd.

 

SOLUTION

We created easy-to-play game adapting penalty shoot-out gameplay featuring Allianz’s strong IP, the Allianz Arena stadium in Munich. We specially created custom arcade button to make things more interesting and featured multiplayer system to make the playing experience more fun.

 

 

KEY POINTS

Easy-to-play gameplay using unique input

Candid photo feature to capture user’s expression during intense playing

 

RESULT

 Within just 4 hours event, the Allianz booth can drive more than 360 participants with average 3 minutes engagement per visitor. This makes the booth become the most crowded in the event from the start till the end.