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BINTANG ASIK

Interactive singing platform with pitch recognition scoring and challenge system


OBJECTIVE

Bintang Asik, the new yet innovative nation-wide singing competition that features remote audition using phone call, needs digital activation to keep people engage to the competition online.

 

SOLUTION

Since the target audience are singing-enthusiast people, we believe the best way to engage with them are by providing an interactive singing platform where they can sing, see how good they perform, and challenge their friends to sing. The game is available on the web.

 

 

KEY POINTS

Pitch recognition scoring system

Singing challenge system

Achievement system to keep people engaged