Djarum_Shot1b

DJARUM SUPER SMASH

Innovative game boosting Djarum Foundation’s on-ground activation on Indonesia Open 2014


OBJECTIVE

Djarum Foundation need to attract more crowd to their booth at Indonesia Open 2014 event in a fun and innovative way, while at the same time letting people know about their Djarum Beasiswa Bulutangkis program.

 

SOLUTION

Through our expertise in creating fun yet unique experience for people in on-ground activity, and considering badminton as the main theme for the event, we created Super Smash, a virtual badminton game played using mobile phone as the racket.

 

KEY POINTS

Intuitive control using mobile phone

Multiplayer gameplay

3D back-to-back visual setting to give immersive experience to people as if they play real badminton match

 

RESULTS

950 people playing within just 6 days event, with 100% people interviewed are satisfied with Djarum Foundation’s initiative to have this game in the booth and would love to have this game again in the next year event.