Innovative game boosting Djarum Foundation’s on-ground activation on Indonesia Open 2014
Djarum Foundation need to attract more crowd to their booth at Indonesia Open 2014 event in a fun and innovative way, while at the same time letting people know about their Djarum Beasiswa Bulutangkis program.
Through our expertise in creating fun yet unique experience for people in on-ground activity, and considering badminton as the main theme for the event, we created Super Smash, a virtual badminton game played using mobile phone as the racket.
Intuitive control using mobile phone
3D back-to-back visual setting to give immersive experience to people as if they play real badminton match
950 people playing within just 6 days event, with 100% people interviewed are satisfied with Djarum Foundation’s initiative to have this game in the booth and would love to have this game again in the next year event.