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FANTA GENK OF FUN

Mobile Augmented Reality app gamified with selfie photo and decor activity


OBJECTIVE

Fanta as one of the most well-known beverage brand for teenagers, would like to regain its existence in Indonesia by creating a Fanta Play campaign featuring Fanta Crew and fun activities for people. The objective is to introduce Fanta Crew in a fun way and increase user-product interaction and Fanta product purchase frequency.

 

SOLUTION

We created the activity using mobile Augmented Reality technology to create the bridge for user-product interaction. When people scan the character sign in a Fanta bottle, they will find a 3D character of Fanta Crew popped up in their mobile screen. Then people can use Fanta Crew as selfie friends in their photo, create various pose of the character, thus create stories from this fun application.

This game is available on Google Play and soon on the AppStore.

 

KEY POINTS

Fun Meter: once user has used up the characters on poses, they must recharge by scanning the bottle again. This allows user to do repeated interaction with Fanta bottle / can, as well as encourage to do product purchase again.