Emotional Fanta Crew LINE Stickers to engage with teenagers in Indonesia
Fanta needs to engage with teenagers in Indonesia through digital channel using their Fanta Crew. As LINE is one of the most popular messaging platform now, it will be wonderful to engage with the teens through it.
One of LINE’s strength is its sticker feature that able to communicate people’s emotion easily. So we designed the stickers that able to communicate teens’ emotion through Fanta Crew’s unique expressions.