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LA Ice

Mobile game for on ground activation of Djarum LA


OBJECTIVE

To improve on ground brand engagement & data gathering activity by the promotion girls.

 

SOLUTION

Build a game that represents the newly launch brand – LA Ice, a chilling atmosphere can be felt through the game. The game is installed in SPG’s device. Before start playing, user must input their name, email address and phone number. Leaderboard is stored and report can be generated, so that promotion manager can track their SPG’s performance.

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KEY POINTS

Improve SPG’s performance in data gathering activity

Leaderboard for the best player of the day

Admin tools to generate report of all user data gathered and their score