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MANULIFE JOURNEY OF LIFE

Story-based game giving people experience of the importance of insurance


OBJECTIVE

Manulife Financial needs to improve people awareness that insurance is important to help people achieving their life aspiration.

 

SOLUTION

We believe that great story is the best way to convince people. Thus we created Journey of Life, a story-based life simulation game, that give people experience of living a life full of interesting possibilities  while educating them about the importance of insurance and financial planning. The game is available on the Google Play, Web, and soon to be on the AppStore.

 

KEY POINTS

Multiple endings story with life-like scenarios that makes people immersed

Unpredictable random events with subtle product education message

Starting point flexibility on which age to start the story