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Neuralgin Pain Runner

Arcade game that makes people willing to run faster


OBJECTIVE

Improve on ground brand activity of Neuralgin Pain by engaging with running theme.

 

SOLUTION

Build an arcade game that can increase user’s engagement and crowd on ground. Real running activity + digital experience is involved in this game, making it unique and attractive for the crowd. Its online version is also available to spread the reach.

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KEY POINTS

Physical activity (running) + digital experience

Candid capture for random running moment

Replace character head with your face with the webcam

Online version is also available in HTML5 with character upgrades to extend replayability