Online Tamagotchi with fruits & veggies to communicate benefits of NutriSari
NutriSari needs to communicate their product benefit through digital activation in a fun and engaging way.
To maintain engaging yet easy to play gameplay, we created tamagotchi-like game on Facebook, that allows player to nurture fruit & veggie-shaped monsters. Player can combine the monsters with their friend’s to create better form and stats. It successfully brought subtle message that fruits & veggies are better when consumed together in right balance.
We believe that good character design will make people more engaged with the game, also the brand, so we designed various monsters to be collected by players.
Social breeding features where player need to ask their Facebook friends to combine the monsters
Various cute monster collection
Subtle product education message