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POCARI FUTSAL

Social futsal simulation campaign, drive sales of Pocari Sweat product


OBJECTIVE

Pocari Sweat needs to create hype for one of their flagship campaign, Pocari Sweat Futsal Championship, through digital activation, while driving sales by utilizing the high engagement potential of social game.

 

SOLUTION

Powered with our matured game engine – Football Saga, we created a digital game campaign that simulates teamwork in Futsal sport. Each player was given limited energy that can be recharged through product purchase and redeem code in one of the biggest retail channel in Indonesia, Alfamart.

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KEY POINTS

Real multiplayer mechanism that enforce people to support each other that leads to high engagement rate

Energy limitation that leads to high product purchase redemption

Suitable theme for the target audience

 

RESULT

In just 5 months, this game has scored a phenomenal product purchase conversion. It records more than 9,900 total purchase within just 5 months. It has top players who have bought more than 483 bottles during the campaign.