Gizo_Shot1

TAMAGIZO

Mobile tamagotchi of characters that exists in Gizo product packaging


OBJECTIVE

Gizo as a snack brand for kids who has been focusing on their unique packaging, needs to improve the brand awareness, retention and product purchase frequency even more through digital activity that is now becoming more and more popular among kids.

 

SOLUTION

We believed the unique packaging of Gizo is potential to be maximized through digital activity. So we created Tamagizo, a kids-targeted nurturing game with many characters, introducing Gizo brand as chocolate snack inside the game. The character design is also reproduced as the new product packaging to induce impulse buying and drive strong connection between the game, the product, and the brand.

This game is available on Google Play and soon on the AppStore.

 

KEY POINTS

Strong character design

Simple in-game interaction, that is suitable for kids