BINUS HR Tech Summit 2026: Exploring the Future of Game-Based Assessment with Level Up

Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Edit Template BINUS HR Tech Summit 2026: Exploring the Future of Game-Based Assessment with Level Up Opening ceremony and inauguration of the BINUS HR Tech Summit 2026. Technological developments continue to bring changes in how companies manage and develop talent. From recruitment and assessment to talent development, various tech-based solutions are now available to help companies gain more relevant insights regarding employee potential and competencies. Seeing these developments, Level Up powered by Agate participated in the BINUS HR Tech Summit 2026 on September 23–24, 2026. At this event, Level Up powered by Agate introduced various game- and gamification-based solutions to support Human Resources needs, particularly in assessment and talent development processes. Getting to Know Game-Based Assessment Firsthand One of the main highlights at the Level Up booth was game-based assessment, an assessment approach that integrates game mechanics with the measurement of specific competencies and traits. Unlike conventional assessments that generally use more formal question formats or simulations, game-based assessment delivers a more interactive experience. Participants complete various in-game challenges while the system gathers data to provide insights into specific aspects of the individual. At the BINUS HR Tech Summit 2026, visitors not only received explanations about the concept, but could also directly try the game-based assessment experience through a free trial of Next Chapter Game Based Assessment. Next Chapter Present Alongside Anvesana Research Institute One of the key highlights of Level Up’s presence at the BINUS HR Tech Summit 2026 was the Next Chapter booth, presented jointly with Anvesana Research Institute. This collaboration brought together the game design and technology approach from Level Up powered by Agate with the psychology and research perspective from Anvesana Research Institute in developing game-based assessments. The Next Chapter booth together with Anvesana Research Institute at BINUS HR Tech Summit 2026. Through this joint booth, visitors could learn more about how games can be used as a medium in the assessment process, while also getting the opportunity to try a free trial of Next Chapter Game Based Assessment directly. Next Chapter itself is designed to provide insights into talent characteristics and potential through a game-based experience. The games used in the assessment are developed with psychometric aspects in mind so that the gameplay experience focuses not only on engagement, but also has clear measurement objectives. Overview of Next Chapter Game-Based Assessment modules: Personality, Cognitive & Neuro, and Simulation Assessment. The joint presence with Anvesana Research Institute also served as an opportunity to discuss how technology, game design, psychology, and research can be combined to develop assessment approaches relevant to organizational needs. Opening Discussions on the Future of HR Technology The presence of Level Up and Anvesana Research Institute at the BINUS HR Tech Summit 2026 was not just about introducing products, but also an opportunity to connect with HR practitioners and professionals who have diverse needs and challenges in talent management. One of the engaging topics discussed was how assessments can be made more engaging without sacrificing the measurement aspects needed by companies. Interactive discussion on game-based assessment with booth visitors. Game-based assessment is one approach that can be explored to bridge this need. By utilizing games as a medium, the assessment process can be designed to feel more natural for participants, while the data obtained can serve as a key consideration in talent management processes. From Event to Implementation Discussions during the BINUS HR Tech Summit 2026 also demonstrated that applying technology in HR is not merely about using new tools, but about how that technology can practically address real business and talent needs. For companies, assessments need to deliver relevant insights. On the other hand, candidates and employees are increasingly accustomed to interactive and engaging digital experiences. Panel discussion session covering trends and the future of Human Resources technology. This is where solutions like game-based assessment become an attractive approach worth further exploration. Through Next Chapter, Level Up powered by Agate together with Anvesana Research Institute continues to explore how game-based approaches can be utilized in the assessment process, combining technology, game design, and psychometric perspectives. Frequently Asked Questions What is game-based assessment? Game-based assessment is an assessment approach that utilizes game elements and mechanics as part of the measurement process. Through in-game activities, participants generate data that is then analyzed to provide insights into specific aspects, such as cognitive abilities or individual traits. What is Next Chapter? Next Chapter is a game-based assessment solution developed by Level Up powered by Agate alongside Anvesana Research Institute to help companies gain talent insights through a game-based assessment experience. What is Anvesana Research Institute’s role in Next Chapter? Anvesana Research Institute contributes through its research and psychometric expertise in assessment development. This collaboration complements Level Up’s capabilities in game design and technology to deliver a structured, measurement-backed game-based assessment approach. What can be measured through game-based assessment? The types of aspects measured depend on the game and assessment used. Next Chapter can be used to measure cognitive aspects and specific traits through games designed specifically for assessment needs. Is game-based assessment only usable for recruitment? No. Game-based assessment can be explored for various talent management needs, including recruitment, talent identification, employee development, and general assessment. Can game-based assessment replace conventional assessment? Game-based assessment can serve as one approach within the assessment process, but its usage can be tailored to the company’s goals and needs. In practice, companies can combine it with other assessment methods. How can we try Next Chapter? Companies interested

Level Up powered by Agate Attends Tech in Asia Conference 2026: Bringing Interactive Gamification to the Heart of Enterprise AI

Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Edit Template Level Up powered by Agate Attends Tech in Asia Conference 2026: Bringing Interactive Gamification to the Heart of Enterprise AI Tech in Asia Conference 2026 once again brings together business leaders, technology builders, founders, and decision-makers from various industries across Southeast Asia. Carrying the theme “Lead the Enterprise AI Era”, the conference, which takes place on September 15–16, 2026 at Sands Expo and Convention Centre, Singapore, focuses on how technology can be applied to create real impact for business. Amid discussions on AI, automation, and digital transformation, Level Up powered by Agate is present to offer another perspective on how technology can create more interactive engagement through gamification. Not just participating as an exhibitor, Level Up brings an experience that visitors can directly try out through Persona Rush, an interactive game that combines gameplay, movement, and personalization into a single experience. Not Just a Booth, but an Interactive Experience In a business event, a booth is often the first touchpoint for a brand to interact with potential customers. However, simply displaying information about products or services is not always enough to get visitors to stop, try, and remember a brand. Therefore, Level Up brings a different approach through Persona Rush. Atmosphere of the Level Up powered by Agate booth at Tech in Asia Conference 2026, showcasing the interactive Persona Rush screen. Rather than just explaining how gamification can boost engagement, visitors can directly experience gamification through a game. Persona Rush invites visitors to move, play, and follow an interactive experience to discover their gamer persona. After completing the experience, visitors can take home personalized results in the form of a Personality Card, character GIF, and Business Card. This approach turns the booth into more than just a place to view information; it becomes a location to directly experience how an interactive experience can be designed. Getting to Know Persona Rush Persona Rush is an example of how games can be used as a medium to create more personal engagement. In this experience, visitors are not just spectators. They become part of the experience itself. From movement and gameplay to the outcome obtained after playing, every element is designed so that visitors have something personal to take home. Persona Rush interface and gameplay These results can then serve as a conversation starter. Someone might stop by out of interest in trying the game, but after seeing the personalized results they receive, the conversation can grow into a broader discussion about how similar technology can be applied in a business context. This is where gamification can play a broader role. From Game to Business Experience Gamification does not always mean turning an app or campaign into a video game. More than that, gamification can leverage various game elements—such as interaction, challenge, progression, personalization, and rewards—to craft an experience that makes individuals feel more driven to participate. Visitors enthusiastically interacting and testing out the interactive gamification experience at the Level Up booth. Persona Rush shows how these principles can be applied in an event setting. Visitors have a reason to stop by because there is something to try out. They then have a reason to interact because the experience requires active participation. Afterwards, they receive a personalized result that makes the experience feel much more relevant to them. Mechanisms like this unlock various possibilities for business applications, ranging from brand activation, experiential marketing, customer engagement, to event activation. Why Are Interactive Booths Becoming Important? As more companies adopt technology to create digital experiences, the challenge is no longer just about bringing in technology, but how to ensure that technology is actually used and felt by the audience. Interactive experiences can serve as an effective approach to address that challenge. Instead of merely stating that a technology can boost engagement, brands can offer audiences the opportunity to experience it firsthand. Reflecting on this focus, Nur Auliya Hidayat, VP of BD, shared: “Tech in Asia Conference 2026 was a great opportunity for us to showcase how gamification can be combined with AI to create more personalized experiences. With AI being one of the key themes of this year’s conference, it was especially exciting for us to demonstrate how AI can also be used to make games and interactive experiences more personal and engaging.” This is precisely what Level Up aims to demonstrate through its presence at Tech in Asia Conference 2026. How Game-Based Assessment Makes HR Work Easier One of the biggest benefits of technology in recruitment isn’t just automating manual tasks, but reducing administrative burden so HR can focus more on work requiring human judgment. With structured assessments, candidate data collection can be carried out more consistently. HR can then use assessment results as input for further evaluation processes. This enables HR to allocate more time to uniquely human activities, such as discussing with hiring managers, understanding team needs, conducting in-depth interviews, and building candidate experience. Technology handles part of the structured workload. HR maintains control over context and decisions. https://youtube.com/shorts/qc5pwr2EEGI?feature=share Motion gameplay of Persona Rush at TIA 2026    Persona Rush is a simple example that a game can be more than just entertainment. With the right concepts and mechanisms, games can serve as a medium to capture attention, create interaction, and build memorable experiences. Meet and Discuss at Booth A4 Tech in Asia Conference 2026 provides an opportunity for Level Up powered by Agate to introduce its gamification approach to a broader business audience in Southeast Asia. For

Will Game-Based Assessment Make HR Obsolete?

Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Edit Template Will Game-Based Assessment Make HR Obsolete? Imagine the recruitment process of the future. Candidates log into a platform, play several games, complete various challenges, and then the system analyzes how they make decisions, solve problems, and respond to specific situations. No lengthy initial interviews. No stacks of CVs to read through one by one. Then the question arises: If technology can already evaluate candidates, is HR still needed? The answer: even more needed than before. Game-Based Assessment was not created to replace HR. Instead, this approach exists to help HR obtain richer, more relevant, and structured data to serve as consideration material in decision-making processes. When Recruitment Requires More Than Just Looking at a CV A CV can provide an overview of a candidate’s experience, education, and achievements. However, a CV cannot always show how someone copes with problems when placed in specific situations. The same goes for interviews. Interviews can provide valuable insights, but the results still depend on the questions asked, the context of the conversation, and how candidates present themselves. Yet skills such as problem solving, decision making, attention, and cognitive flexibility are often only truly visible when someone is faced with a challenge. This is where Game-Based Assessment offers a different approach. Conventional interview process focusing on face-to-face discussion. Game-Based Assessment Is Not Just “Playing Games” Hearing the term game-based assessment, people might imagine candidates simply being asked to play a game and get a score. In reality, a properly designed game-based assessment involves a much more complex process. Games can be used as a medium to present specific situations and challenges. From these interactions, data regarding candidate responses and performance can be collected and analyzed to provide insights related to the measured abilities. Thus, the game itself is not the end goal. The game is a medium to obtain data. So, Is HR Replaced by Game-Based Assessment? No. This is precisely why understanding technology’s role in the recruitment process is crucial. Game-Based Assessment helps collect and process data, but data is not a decision. HR still plays a essential role in understanding organizational needs, determining relevant competencies, reading candidate context, considering company culture, and ultimately making the final decision. Think of Game-Based Assessment as an additional “data layer” in the recruitment process. Where HR previously relied on CVs and interview results, Game-Based Assessment provides an added perspective on how candidates demonstrate specific abilities when facing structured challenges. HR can then review this information more holistically. It’s not HR vs. Game-Based Assessment. It’s HR equipped with richer data. From “Gut Feeling” to “Data-Informed Decision” HR experience and intuition remain important. However, as recruitment processes become more complex, the need for data that reinforces those considerations grows as well. Game-Based Assessment helps provide additional data that might previously have been difficult to obtain solely through CVs or interviews. For instance, when two candidates have relatively similar backgrounds, HR might need an extra perspective to understand how both demonstrate specific capabilities in action. With this extra data, HR has more information to consider before making a decision. This does not mean decision-making becomes fully automated. On the contrary, HR receives more material to make better-informed decisions. How Game-Based Assessment Makes HR Work Easier One of the biggest benefits of technology in recruitment isn’t just automating manual tasks, but reducing administrative burden so HR can focus more on work requiring human judgment. With structured assessments, candidate data collection can be carried out more consistently. HR can then use assessment results as input for further evaluation processes. This enables HR to allocate more time to uniquely human activities, such as discussing with hiring managers, understanding team needs, conducting in-depth interviews, and building candidate experience. Technology handles part of the structured workload. HR maintains control over context and decisions. Next Chapter: Making Assessment More Engaging This is one of the approaches brought by Next Chapter, a Game-Based Assessment solution from Level Up powered by Agate. Next Chapter is designed by combining game mechanics with assessment to create a more engaging experience for candidates while generating insights to assist HR during evaluation. Behind that experience lies a process that goes far beyond simply building a game. Each instrument is developed across four phases: Theory, Items, Validation, and Norming, involving psychometricians and the Anvesana Research Institute to ensure the assessment is grounded in relevant scientific measurement. Through this approach, games do not merely make the assessment process feel more fun. Games become a medium to deliver more engaging assessments, while assessment data provides added perspective for HR. Examples of various types of Game-Based Assessments in Next Chapter GBA to measure candidate competencies. More Engaging Assessment, Richer Data For candidates, the assessment process feels more interactive compared to conventional approaches. For HR, the results offer additional information to view candidates from a broader perspective. And for companies, this approach opens opportunities to build recruitment processes that focus not just on who the candidates are, but also on how they demonstrate capabilities when facing various challenges. Ultimately, technology isn’t about removing human involvement. Good technology empowers humans with better information to make better decisions. Benefits of Game-Based Assessment in enhancing recruitment process effectiveness. So, Does Game-Based Assessment Make HR Obsolete? No. When used properly, Game-Based Assessment achieves quite the opposite. Game-Based Assessment helps HR reduce tasks that can be structured, provides supplementary candidate data, and enriches perspectives prior to decision-making. Because effective recruitment shouldn’t just ask: “Which candidate seems like

Automation vs Human: How to Remain Irreplaceable in the Automation Era?

Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Edit Template Automation vs Human: How to Remain Irreplaceable in the Automation Era? Automation is increasingly becoming an integral part of the working world. From artificial intelligence assisting in content creation, chatbots handling customer inquiries, to software capable of processing data and generating reports automatically. This development makes one question increasingly relevant: Will automation replace humans? The answer may not be about who replaces whom, but rather how humans adapt to technological changes. Automation Changes How We Work Automation is designed to make work faster and more efficient. Tasks that are repetitive, structured, and follow clear patterns are becoming easier for technology to handle. However, a job is not always composed solely of repetitive tasks. A marketer, for instance, can use automation to send campaigns and process data. But determining strategy, understanding audiences, generating creative ideas, and making context-based decisions still require human capabilities. Because of this, automation does not always mean human jobs disappear. In many cases, automation actually transforms the types of skills needed. Modern work environment now integrated with various automation technologies. Skills as an Increasingly Important Investment When technology takes over part of the technical and repetitive work, humans need to enhance skills that provide higher value. Problem solving, critical thinking, creativity, communication, collaboration, and adaptability are becoming increasingly essential. However, building these capabilities takes more than just attending a single training session. Companies also need to create a learning environment that encourages employees to continuously learn and stay involved in the skill development process. This is where a more engaging learning approach becomes relevant. How Does Gamification Help the Upskilling Process? Learning does not always have to be identical with presentations, long modules, or hours of training sessions. Gamification brings elements such as challenges, points, missions, rewards, and leaderboards into the learning process. This approach can make learning feel more interactive while providing a more engaging experience for employees. For example, companies can create game-based simulations to train problem-solving or decision-making skills. Employees learn not only theory, but are also presented with scenarios that require them to make decisions. Such approaches help companies create learning experiences closely aligned with how today’s generation of workers interacts with technology. Game-based simulation becomes one of the gamification methods to train employees’ problem-solving skills. Not Fighting Automation, but Learning to Leverage It Rather than viewing automation as a threat, companies can use it as momentum to elevate team capabilities. Automation can take over repetitive work, while employees can be directed toward developing more strategic capabilities. For example: Automation → reduces repetitive workGamification → increases engagement in the learning processUpskilling → enhances employee capabilitiesHuman expertise → yields higher-value decisions and solutions This combination ensures technological transformation doesn’t stop at implementing new tools, but is followed by the development of the people using them. Building a Workforce Ready for Change Ultimately, companies do not just need employees capable of using today’s technology. They need people who are capable of learning, adapting, and thriving when the next wave of technology arrives. Therefore, investing in learning experience is becoming increasingly critical. Through gamification and game-based learning solutions, Level Up powered by Agate helps companies create more interactive learning and engagement experiences, so capability development is not merely a duty, but a more engaging experience for employees. Because in the automation era, human advantage does not lie in the ability to perform the exact same job repeatedly. Human advantage lies in the ability to continuously learn and become better. Frequently Asked Questions Will automation replace human jobs? Automation can replace parts of repetitive and structured tasks, but it does not mean all human jobs will disappear. Human roles can shift toward jobs requiring creativity, problem-solving, communication, and decision-making. What skills are essential to face the automation era? Besides technical proficiency, skills like critical thinking, creativity, communication, collaboration, problem-solving, and adaptability are increasingly essential to help individuals remain relevant in the workplace. What is the relationship between gamification and upskilling? Gamification incorporates elements like challenges, missions, points, rewards, and leaderboards into the learning process. This approach makes the learning experience more interactive and encourages active employee participation. How does Level Up help companies adapt to technological shifts? Level Up powered by Agate helps companies create experiences based on gamification and game-based learning to boost engagement, support learning processes, and aid in employee skill development. Ready to prepare your team for the changing workplace? Don’t just adapt to technology. Build a workforce capable of growing alongside it. Level Up powered by Agate helps companies deliver more engaging learning and development experiences through gamification and game-based learning. Let’s start building learning experiences that prepare employees for the future. Author Related Article All Posts Service Highlight-EN News-EN Education-EN All-EN Automation vs Human: How to Remain Irreplaceable in the Automation Era? September 17, 2026/ Gamification is More Than Just Points and Badges September 17, 2026/ Phygital Activation: How Software Houses Bridge the Physical and Digital Worlds September 7, 2026/ Software House + Gamification: A New Strategy for Building User Engagement September 3, 2026/ UTMB: How Gamification Transforms Trail Running Into a Global Journey August 31, 2026/ Gamification On Ground Activation: Delivering Interactive Experiences with Motion Gesture, Touchscreen, and VR August 28, 2026/ Level Up powered by Agate x Provaliants Studio: Bringing Local IP to Life Through Game Experiences at hIPlay August 27, 2026/ Level Up 17-an: Turning Independence Spirit into a More Interactive Experience August 26, 2026/ Event Recap: How Level Up powered by Agate Showcased

Gamification is More Than Just Points and Badges

Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Edit Template Gamification is More Than Just Points and Badges When hearing the term gamification, many people immediately imagine points, badges, leaderboards, or prizes. In fact, these elements are only a small part of the concept of gamification. The essence of gamification is not making an activity feel like a game, but rather applying game design principles to create an experience that is more interesting, motivating, and encourages participation. This is the reason why gamification is now starting to be applied in various fields, starting from learning, employee development, to engagement programs in companies. Why is Gamification Effective? Games have the ability to keep players involved for a long time. This is not solely because of the prizes, but because games are designed with clear goals, gradual challenges, fast feedback, and a sense of achievement that continues to grow. The same principles can be applied in various non-game activities. Instead of just providing materials or tasks, organizations can design experiences that encourage participants to continue participating. Gamification Starts from Understanding Behavior One of the mistakes that often occurs is assuming gamification is finished after adding a points system or leaderboard. In fact, effective gamification design starts with understanding the behavior you want to shape. For example: Does the organization want to increase participation? Does it want to encourage collaboration between teams? Does it want to increase training completion? Or does it want to build consistent learning habits? Once these goals are clear, then game elements are selected to support the expected behavior. Game Elements That Have a Real Function Various game elements have different functions. Progress bars help participants see their progress. Quests divide large targets into challenges that are easier to achieve. Badges provide recognition for certain achievements. Leaderboards can encourage healthy competition when used in the right context. When combined in a balanced way, these elements are able to create a more engaging experience compared to conventional activities. Illustration of gamification elements such as progress bars, quests, badges, and leaderboards used in learning or assessment platforms.  Implementation of Gamification in the Workplace Currently, gamification has been used for various organizational needs, such as: New employee onboarding. Learning & Development. Employee engagement. Sales incentive. Internal campaigns. Innovation programs. Assessment activities. Every implementation has a different approach because the business goals of each organization are also different. https://www.youtube.com/watch?v=4IoNRk2vgMY Illustration of the gamification-based recruitment process by Level Up powered by Agate  Experience is a No Less Important Factor In the digital era, user experience has become one of the factors that determines the success of a program. A training session with good material is not necessarily effective if the participants are not motivated to complete it. Conversely, an experience designed with a gamification approach can help increase participation, maintain motivation, and make the learning process feel more enjoyable without losing its main goal. Participants take part in a gamified assessment through interactive challenges designed to evaluate abilities  Frequently Asked Questions What is the difference between gamification and games? Gamification is the application of game elements and design principles to non-game activities, such as training, onboarding, or employee engagement programs. Meanwhile, a game is created with the main goal of being played as a game. Does gamification only use points and leaderboards? No. Points and leaderboards are only a part of gamification elements. Gamification design can also include progress bars, quests, badges, instant feedback, levels, and even storytelling, depending on the goal to be achieved. Is gamification only suitable for technology companies? No. Gamification can be applied in various industries, ranging from manufacturing, banking, health, education, to the government sector. The key is to adapt the gamification design to the needs of the organization and the characteristics of its participants. How do you know if gamification is successful? The success of gamification can be measured through indicators that match the program’s goals, such as participation rates, training completion, participant engagement, behavioral changes, or performance improvements. Ready to bring a more engaging experience through gamification? Through Level Up powered by Agate, we help companies develop customized gamification solutions for various needs, starting from onboarding, learning & development, employee engagement, to other internal programs. Visit the Contact Us page to discuss with our team and find the most suitable solution for your organization. Author Related Article All Posts Service Highlight-EN News-EN Education-EN All-EN Gamification is More Than Just Points and Badges September 17, 2026/ Phygital Activation: How Software Houses Bridge the Physical and Digital Worlds September 7, 2026/ Software House + Gamification: A New Strategy for Building User Engagement September 3, 2026/ UTMB: How Gamification Transforms Trail Running Into a Global Journey August 31, 2026/ Gamification On Ground Activation: Delivering Interactive Experiences with Motion Gesture, Touchscreen, and VR August 28, 2026/ Level Up powered by Agate x Provaliants Studio: Bringing Local IP to Life Through Game Experiences at hIPlay August 27, 2026/ Level Up 17-an: Turning Independence Spirit into a More Interactive Experience August 26, 2026/ Event Recap: How Level Up powered by Agate Showcased Gamification Across Indonesia’s Business and Technology Events August 13, 2026/ Gamification vs Game: What is the Difference? July 31, 2026/ Load More End of Content. All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law. © 2023 Agate. All rights reserved.

Phygital Activation: How Software Houses Bridge the Physical and Digital Worlds

Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Edit Template Phygital Activation: How Software Houses Bridge the Physical and Digital Worlds Amid increasingly crowded brand activation spaces, setting up an attractive booth alone is no longer enough. Audiences today expect more interactive, personalized, and relevant experiences aligned with their digital habits. One approach gaining significant traction is phygital activation—a strategy that blends physical experiences (physical) with digital technology (digital) into a seamless customer journey. This concept allows offline activities to stay connected to the digital realm. Visitors don’t just stop by, look around, and leave; they can interact, play games, earn rewards, share their experience, and leave data that brands can leverage to build ongoing relationships. In its execution, a software house plays a vital role because phygital experiences require much more than hardware. Behind every interactive booth, gamified experience, or digital activation lies a system managing user interactions, data, content, and integration with digital platforms. What Is Phygital Activation? Phygital activation is a brand activation approach that merges physical elements with digital technology to craft highly interactive and seamless experiences. Examples can take various forms, such as: Interactive touchscreens inside booths QR codes connecting offline activities with digital platforms Gamification and mini-games Motion gesture or interactive sensors Augmented Reality (AR) Digital leaderboards Digital rewards and vouchers Photo booths generating social media-shareable content Experiences linked to websites, applications, or CRM systems   Simply put, physical activity serves as the entry point, while digital technology extends and enhances that experience. For instance, a visitor plays a mini-game at an event booth. Upon completion, the system displays their score and awards a digital prize. The visitor can then share their results on social media or redeem their reward online. A visitor testing out a Virtual Reality (VR) experience  Through this strategy, a booth transitions from a simple interaction point into an integral component of the brand’s digital ecosystem. Why Is Phygital Activation Becoming increasingly Relevant? Shifting consumer behaviors are a major driver behind the rising popularity of phygital strategies for brands. Audiences are used to performing various tasks digitally—from searching for information and playing games to acquiring promotions and sharing experiences on social media. However, offline touchpoints retain unique power by allowing consumers to engage directly with brands in real life. Phygital activation aims to combine the strengths of both worlds. Physical experiences deliver sensory experience and emotional engagement, whereas digital technology offers interactivity, personalization, connectivity, and data. As a result, brands can create experiences that endure long after an event ends. Examples of Phygital Activation Concepts Loreng Run serves as an example of phygital activation blending offline activities with interactive experiences and gamification. Participants don’t just join a running event; they can also engage with the brand through various games and digital booth activities. A visitor interacting directly with a game themed “Legenda Panji”  This approach renders event experiences far more engaging, turning passive spectators into active participants. Integrating digital elements also adds valuable touchpoints that strengthen attendee engagement with the featured brand and IP. Physical Event → Interactive Experience → Game/Challenge → Digital Engagement Two children posing for a photo with the Legenda Panji mascot characters.  The Future of Brand Activation Is Increasingly Phygital The boundary between online and offline experiences is continually blurring. Consumers might discover a campaign on social media, interact directly with the brand at an event, and then return to digital platforms for rewards or extra details. Therefore, future brand activations won’t require choosing between physical or digital. Both can be designed as an interconnected experience. For brands, this strategy unlocks opportunities to craft more engaging yet measurable activations. For audiences, it delivers more interactive, rewarding, and memorable experiences. And for software houses, phygital activation provides space to combine diverse capabilities—spanning gamification, game development, interactive technology, data integration, and digital experiences—into unified solutions. Frequently Asked Questions What is phygital activation? Phygital activation is a brand activation strategy combining physical experiences with digital tech across a single customer journey. Examples include interactive booths, QR codes, touchscreens, AR, VR, gamification, and digital rewards. This concept enables smooth transitions for audiences between offline and digital touchpoints. What are examples of phygital activation? Examples of phygital activation include interactive game booths, QR-based activation, augmented reality experiences, virtual reality, digital leaderboards, interactive touchscreens, and digital reward systems. For example, visitors play a game at a booth, score points, and receive a digital voucher on their smartphones. What is the role of a software house in phygital activation? A software house helps build systems connecting physical activities with digital technology. Their responsibilities can encompass game development, interactive applications, touchscreen interfaces, QR integrations, databases, leaderboards, reward systems, and data analytics. How does phygital activation differ from digital activation? Digital activation focuses exclusively on experiences through digital platforms, whereas phygital activation combines physical and digital touchpoints into one cohesive experience. Audiences can interact in person while staying connected to digital systems or platforms. Why is gamification suitable for phygital activation? Gamification enhances offline engagement by adding elements like challenges, scores, leaderboards, rewards, and competition. When connected to digital technology, brands can build more interactive experiences while accurately measuring audience engagement. Ready to Build Your Next Phygital Activation? Phygital activation isn’t just about introducing tech into events. Crucially, it’s about how technology transforms physical interactions into measurable, interactive, and connected journeys. By combining gamification, interactive technology, motion gestures, touchscreens, AR, VR, and custom digital solutions, a software house helps brands deliver activations that continue long after visitors leave the booth.

Software House + Gamification: A New Strategy for Building User Engagement

Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Edit Template Software House + Gamification: A New Strategy for Building User Engagement In the midst of increasingly fierce digital competition, simply having an application or digital platform is no longer enough. Companies need to ensure that users do not just come and use the product, but are also interested in continuing to interact within it. One approach that is increasingly being used to achieve this goal is gamification. This also causes the role of a software house to evolve. If previously software houses were mostly known as partners for building websites, applications, or digital systems, now company needs are increasingly shifting toward solutions that can combine technology with user experience. The combination of software development and gamification can be a strategy to create more engaging digital products. What Is a Software House? A software house is a company that provides software development services according to client needs. Its services can include creating websites, mobile applications, web applications, enterprise systems, to various custom digital solutions. In the process, a software house is not only responsible for the coding stage. Digital product development usually involves various stages, starting from understanding business needs, designing user experience, creating designs, performing development and testing, to maintenance after the product is launched. With increasingly complex digital needs, companies are also starting to look for software houses that not only have technical capabilities but are able to understand how a product can be used to achieve business goals. Why Is User Engagement Important? User engagement describes the extent to which users are interested and involved in interacting with a product, service, or brand. High engagement can provide various benefits for companies. Users who feel interested in a platform tend to be more active in exploring features, completing activities, returning to use the product, and building a longer relationship with the brand. The use of Virtual Reality (VR) technology to create deep interactive experiences. Conversely, products that only rely on function without considering user experience risk making users quickly lose interest. Because of this, software development today needs to consider not only the question “can this product be used?” but also “does the user have a reason to keep using it?” How Does Gamification Increase Engagement? Gamification is an approach that uses elements and mechanisms from games in a non-game context. Some commonly used elements include points, badges, leaderboards, challenges, missions, progress systems, rewards, and achievements. The goal of gamification is not just to make an application look like a game. What is more important is using game design principles to create motivation and encourage certain behaviors from users. For example, an online learning platform has a problem with low module completion rates. Gamification can be used by providing progress bars, achievements after completing material, or challenges to encourage users to complete several modules in a row. In the context of customer engagement, companies can also create challenge-based campaigns. Users can complete certain activities, collect points, unlock achievements, or get rewards. Thus, previously passive interactions can turn into a more active and participatory experience. Brand activation through touchscreen-based interactive games. Examples of Software House and Gamification Implementation The application of a combination of software development and gamification can be used in various sectors. 1. Game-Based Assessment Gamification can be used in the assessment process to evaluate candidates’ competencies through an interactive gaming experience. This approach helps companies assess skills such as problem solving, decision making, and adaptability in a more engaging way. https://www.youtube.com/watch?v=4IoNRk2vgMY Video showcasing the implementation of Game-Based Assessment to evaluate candidate competencies through games. 2. On-Ground Activation Gamification can also be applied to On-Ground Activation. Brands can create interactive quizzes, digital challenges, spin mechanics, collection systems, and other game-based activities that allow audiences to directly interact with a campaign. This approach creates additional touchpoints between brands and audiences while delivering a more memorable experience. 3. Digital Activation Gamification can be applied to digital activation through interactive games, quizzes, challenges, leaderboards, and rewards to increase audience engagement and create more memorable interactions with a brand. https://www.youtube.com/watch?v=B717MabW-uo Video showcasing the use of gamification in digital activation to increase audience engagement. 4. Employee Engagement Companies can use gamification to increase employee participation in internal activities through challenges, achievements, leaderboards, and reward systems. This approach can support various initiatives such as employee onboarding, internal campaigns, and engagement programs. https://www.youtube.com/watch?v=7RnktQpWnvc Video showcasing the use of gamification to increase employee engagement. 5. Learning and Development In learning platforms, gamification can make the learning process more interactive. Users can earn points after completing materials, unlock badges, or participate in learning challenges. The goal is not to turn learning into a game, but to provide structure and feedback that encourages users to complete the learning process. https://www.youtube.com/watch?v=6jpnCFRzA5Q Video showcasing gamification in a learning platform. 6. Customer Loyalty Loyalty programs are another area where gamification can be effectively applied. Beyond awarding points for transactions, brands can introduce missions or challenges that encourage customers to complete specific activities. This approach transforms loyalty programs from simple discount-based systems into more interactive and engaging experiences. https://www.youtube.com/watch?v=qbOAq31pXlE Video showcasing a gamification-based customer loyalty system. Don’t Just Add Points and Leaderboards One of the mistakes in implementing gamification is assuming that gamification only means adding points, badges, or leaderboards to an application. In fact, these elements are just tools. What is more important is the reason behind their use. Before determining mechanics, companies need to understand first what behavior they want to encourage. Is it to

UTMB: How Gamification Transforms Trail Running Into a Global Journey

Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Edit Template UTMB: How Gamification Transforms Trail Running Into a Global Journey Trail running is synonymous with extreme terrain, long distances, and physical endurance. However, if viewed more closely, the UTMB World Series has an interesting system from a gamification perspective. UTMB does not just organize a single race, but builds a global ecosystem that allows runners to participate in various events, collect Running Stones, improve performance through the UTMB Index, and pursue the opportunity to race on the biggest stage: the UTMB World Series Finals in Chamonix, France. Translated into gamification language, this journey has a structure similar to a game: Explore → Participate → Earn → Progress → Qualify → Compete. Each stage provides new goals and motivation for participants. This is what makes UTMB interesting not just as an sporting event, but also as an example of how gamification can be used to build long-term engagement. Getting to Know the UTMB World Series To understand its gamification side, we need to view UTMB as a series, not just one race. The UTMB World Series consists of various trail running events in different regions of the world, with a structure that includes UTMB World Series Events, UTMB World Series Majors, and UTMB World Series Finals. This structure creates a journey for runners. They can start from events closer to their location, gain experience, collect Running Stones, improve performance, and pursue the opportunity to reach the Finals. Meanwhile, the peak of the journey is at the HOKA UTMB Mont-Blanc in Chamonix, which serves as the location for the UTMB World Series Finals with three flagship races: OCC, CCC, and UTMB. Using a game analogy, Chamonix can be seen as the final level. Participants do not just enter one match, but undergo a long journey to unlock the opportunity to reach that level. A runner successfully reaches the finish line at the Ultra-Trail du Mont-Blanc in Chamonix  UTMB Gamification Framework If the UTMB system is translated into a gamification framework, the structure can be seen as follows: Gamification Element UTMB Implementation Progression UTMB World Series Challenge Races from 20K, 50K, 100K, up to 100M Gamification Currency Running Stones Performance Score UTMB Score & UTMB Index Competition Ranking & performance qualification Ranking & performance qualification Achievement Finishing races & qualifying Unlockable Goal Entry opportunity to Finals Final Level UTMB World Series Finals in Chamonix Community Global trail running community Status & Recognition Qualification & race achievements This framework shows that each element has a function in shaping participant motivation. Thus, UTMB gamification is not just about one mechanism, but about how the entire system works as a single experience journey. World Series as a Progression System One of the main principles in gamification is progression. In a game, players usually are not immediately given access to the final level. They need to complete various challenges first before they can unlock the next level. A similar concept can be found in UTMB. Instead of just having one main event, UTMB builds a global series that allows runners to participate in various events and gradually pursue the next level. The structure World Series Event → World Series Major → World Series Finals creates a clear progression path. For participants, the next race is no longer just a new competition. That race becomes part of a larger journey. The question changes from “What race do I want to join?” to “How far can I go in the UTMB World Series?” A group of runners traverses a technical rocky path in the mountains  Race Distance as Challenge Level Gamification requires challenges that provide a sense of development. UTMB applies this through four main categories, namely 20K, 50K, 100K, and 100M. The differences in these categories create a sort of difficulty level. The higher the category, the greater the challenge participants must face. Distance, elevation, terrain, weather, stamina, and cut-off times become part of the challenge to be solved. Interestingly, participants can determine for themselves the level they want to pursue. For a beginner, finishing a 20K can be a major achievement. For an experienced runner, the challenge might be 100K or even 100M. Thus, the challenge can be adjusted to the abilities and motivation of each participant. A route map displaying various race categories (UTMB, CCC, OCC, etc.) around the Mont-Blanc region Running Stones as Gamification Currency One of the most interesting elements of the UTMB system is the Running Stones. Running Stones can be analogized as a kind of gamification currency within the UTMB ecosystem. However, Running Stones are not points that can be exchanged for prizes. Running Stones provide participants the chance to enter the lottery for the UTMB World Series Finals. Each Running Stone provides one additional chance in the lottery, so the more Stones collected, the more chances one has. The number of Running Stones obtained depends on the race category: Race Category World Series Event World Series Major 20K 1 2 50K 2 4 100K 3 6 100M 4 8 This creates a clear reward loop: Participate → Finish → Earn Running Stones → Increase Chances → Potentially Reach Finals From a gamification perspective, this mechanism is interesting because the reward does not end the engagement. Instead, that reward becomes the reason for the next activity. An infographic detailing the “Running Stones” earning system based on race distance categories and event types  Lottery as a Chance-Based Reward Running Stones also create a chance-based reward element. Participants know

Gamification On Ground Activation: Delivering Interactive Experiences with Motion Gesture, Touchscreen, and VR

Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Edit Template Gamification On Ground Activation: Delivering Interactive Experiences with Motion Gesture, Touchscreen, and VR Gamification on ground activation has become a way for brands to create more interactive and memorable experiences for their audience. By combining game elements with technology, a brand activation can encourage the audience not just to watch, but to participate directly. Technologies like motion gesture, touchscreen, and Virtual Reality (VR) allow brands to create various forms of interactive experiences, from mini-games to immersive brand experiences. However, every technology has different characteristics and use cases. Understanding these differences is important so brands can choose the form of on ground activation that suits their campaign objectives and target audience. What Is Gamification On Ground Activation? Gamification on ground activation is the application of game mechanics in direct or offline marketing activities. Elements such as challenges, points, rewards, competition, and leaderboards are used to encourage the audience to interact with the brand. Unlike conventional activation that relies more on visual booths or product displays, gamification makes the audience an active part of the experience. Technology can then be used to strengthen that interaction. Three technologies commonly used in interactive activation are motion gesture, touchscreen, and VR. 1. Motion Gesture: Interacting with Movement Motion gesture allows the audience to control a game or digital experience using body or hand movements. This technology can be divided into two main categories: full-body motion gesture and hand-only motion gesture. Full-Body Motion Gesture Full-body motion gesture uses body movement as input. The audience can move, jump, dodge, or perform specific movements to interact with digital content. This format is very suitable for activations that want to create a high-energy experience. For example, a brand can create a game where participants must avoid obstacles, follow character movements, or complete a physical challenge. Because the participants’ movements can be seen by people around the booth, full-body activation also has the potential to be a crowd attraction. Best use cases: Sports activation Physical challenges Dance games Competitive games Brand challenges Hand-Only Motion Gesture Hand-only motion gesture uses hand movements as input without requiring the audience to move their entire body. Participants can use their hands to select objects, catch items, direct visuals, or complete a mini-game within a certain time. Compared to full-body interaction, this format can be a more practical choice for activations with high visitor traffic because participants can understand and complete the experience in a relatively short time. Participants playing an interactive game using full-body motion gesture at an on ground activation Best use cases: Interactive product showcase Quick mini-games Product interaction Digital challenges Content activation 2. Touchscreen Activation: Familiar and Intuitive Interaction Touchscreen activation is a form of interactive experience that is easy to understand because the audience is already familiar with touchscreen technology. In gamification on ground activation, a touchscreen can be used for more than just providing information. Brands can turn it into an interactive game station with various game mechanics. Some examples are quizzes, reaction games, memory games, digital wheels, product matching, and leaderboard challenges. Touchscreens also provide flexibility because one device can be used for various types of gameplay. Besides increasing engagement, touchscreens can be combined with other activities in the customer journey. For example, after finishing a game, participants can be directed to follow the brand’s social media, fill out a form, or get a reward. https://www.youtube.com/watch?v=YD7iwo-W500 Participants playing an interactive game via touchscreen at an on ground activation Best use cases: Quiz and trivia Product discovery Lead generation Interactive storytelling Digital competition Reward-based games 3. VR Activation: Creating an Immersive Brand Experience Virtual Reality or VR activation provides a more immersive experience by bringing the audience into a virtual environment. By using a VR headset, brands can create simulations, virtual tours, games, and digital environments that are difficult to realize through conventional activation. For example, an automotive brand can create a virtual driving experience. A property brand can present a virtual tour, while a consumer brand can create a mini-game that takes participants into a world relevant to the campaign. Participants trying an immersive VR experience at an on ground brand activation The main advantage of VR is its ability to create an immersive experience. The audience does not just see brand content, but can feel like they are part of the experience. However, VR activation also needs to consider the duration of the experience. Gameplay must be easy to understand and not too long so that the activation can still serve many visitors. https://www.youtube.com/watch?v=lgXaKAlZYX0 Participants trying an immersive VR experience at an on ground brand activation Best use cases: Virtual simulation Virtual tour Immersive storytelling Adventure games Product experience Brand world exploration Best Practices for Gamification On Ground Activation Using sophisticated technology does not automatically make an activation engaging. The experience still needs to be designed based on the needs of the audience and the brand’s objectives. 1. Make Gameplay Easy to Understand On ground audiences usually have limited interaction time. Therefore, participants must be able to understand how to play in just a few seconds. Use simple instructions and provide feedback directly when participants perform an action. 2. Connect Gameplay with the Brand Gamification should not stand alone. The game mechanics must have a connection with the brand message, product, or campaign objective. That way, the audience will remember not only the game they played but also the brand behind the experience. 3. Provide Relevant Rewards Rewards can be a motivator

Level Up powered by Agate x Provaliants Studio: Bringing Local IP to Life Through Game Experiences at hIPlay

Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamification Case Studies Turnkey Product Game Based Assessment Potentia Level Up RCD Contact English Bahasa Indonesia English Edit Template Level Up powered by Agate x Provaliants Studio: Bringing Local IP to Life Through Game Experiences at hIPlay The entrance to hIPlay at Lippo Mall Puri, featuring various brand partners and local IP characters. How can games and gamification transform local IP into more interactive and memorable experiences? The development of Indonesia’s creative industry is no longer just about creating attractive characters, stories, or intellectual property (IP). The next challenge is how that IP can be developed into an experience that brings characters and audiences closer together. This spirit is present through hIPlay, an IP Experience Platform that brings various Indonesian characters and IPs into real-world experiences. hIPlay is designed not just as a playground, but as a platform that transforms IP into experiences while opening opportunities for engagement and growth. Taking place at the Main Atrium of Lippo Mall Puri 2 from August 21 to 30, 2026, hIPlay presents various IPs through booths, games, meet and greets, and community activities. Amidst this series of events, Level Up powered by Agate collaborated with Legenda Panji to present a game-based experience through the Loreng Run booth. Collaboration Between Level Up powered by Agate and Legenda Panji This collaboration serves as an example of how local IP can be taken out of the medium of stories and characters and then developed into an interactive experience. Through Loreng Run, visitors get the opportunity to interact with the world of Legenda Panji through activities packaged in the form of a game. With this approach, the audience doesn’t just see or know the character, but also becomes part of the experience. https://www.instagram.com/p/DcVdgYPhxpg/ The excitement at the Loreng Run booth by Level Up Powered by Agate during the HiPlay event This is one of the important principles in game-based experiences. When the audience is given the chance to participate directly, interaction with a brand or IP can feel more personal and memorable. For Level Up powered by Agate, this approach also demonstrates how games and gamification can be used as a medium for engagement, not just as entertainment. Loreng Run: Transforming IP into a Play Experience One of the main attractions of this collaboration is Loreng Run. Instead of presenting Legenda Panji only in visual or storytelling form, the experience was developed into an activity that invites visitors to interact directly. Concepts like this allow an IP to have additional touchpoints with the audience. Characters that might have previously only been known through stories or specific media can now be present in the form of a playable experience. Thus, Loreng Run is not just a game booth at an event. This activation shows how games can be a bridge between IP and the audience. Visitors taking photos with the Loreng and Klepon character mascots in the hIPlay activation area. The more forms of interaction that can be built around an IP, the greater the opportunity for the audience to get to know, remember, and build a connection with the character. Why are Games an Attractive Medium for IP? Games have different characteristics compared to other communication media. The audience does not just receive messages passively, but also makes decisions, takes action, and feels the consequences of the interactions they perform. Therefore, when a game approach is used in IP development, the audience can have a more participatory experience. In the context of Legenda Panji, an approach like Loreng Run can be one way to introduce IP to a wider audience through activities that are lighter, more accessible, and engaging. https://youtube.com/shorts/YUbx-HP2uXE The excitement of visitors trying out the Loreng Run booth at the HiPlay event This is also relevant to the hIPlay concept, which brings together various IPs with different audience characters. hIPlay materials emphasize that every IP brings its own audience segment, while the combination of various audience behaviors can create broader and deeper engagement. Fostering the Growth of the Indonesian IP Ecosystem hIPlay itself has a concept as a traveling IP playground, with a journey covering Jakarta, West Java, Central Java, and East Java before returning to Jakarta for the finale. Each city becomes part of a journey that brings together IP, experience, and community. This concept shows that IP development requires an ecosystem. IP doesn’t just need strong stories and characters, but also space to interact with the audience. This is where collaboration between IP owners, the creative industry, and game-based experiences becomes relevant. Chandra Sugiono (CEO of Provaliant Group) together with Muhammad Fauzy (Director of Facility Development for Indonesian Intellectual Property) while reviewing the Loreng Run game activation. Level Up powered by Agate x Legenda Panji through Loreng Run is an example of how cross-field collaboration can create new forms of experience for a local IP. Presence of Key Figures in the IP Ecosystem The hIPlay series also became a momentum that brought together various parties who have a role in the development of the creative industry and intellectual property in Indonesia. Present at this event was Chandra Sugiono, CEO of Provaliant Group, who is part of the organizing team and hIPlay ecosystem development. Event materials introduced hIPlay as an initiative aimed at pushing the creative economy through IP-based experiences. Also present was Muhammad Fauzy, Director of Facility Development for Indonesian Intellectual Property. Chandra Sugiono (CEO of Provaliant Group) together with Muhammad Fauzy (Director of Facility Development for Indonesian Intellectual Property) while reviewing the Loreng Run game activation. The presence of these industrial and intellectual property development figures