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Bukalapak Kurir

As a prominent e-commerce platform, Bukalapak recognized the need to amplify user engagement and prolong user interactions within its mobile application, and enhancing user engagement within its mobile application became a top priority. To address this, they embarked on a journey to integrate gamification elements into their app.

Objective

The primary objective was to improve user retention and extend the duration of user sessions by introducing gamification through a specially designed HTML5 game.

Challenge

The challenge faced by Bukalapak was the need to enrich the user experience and encourage sustained interaction within the mobile application in the face of intense competition and evolving user expectations.

Solution

Developing and integrating a Flappy Bird-like HTML5 game, leveraging gamification elements to enhance user engagement.
The key components of the solution included:

Store Progress and Achievements

Implementing a system to store and display users’ game progress and achievements, fostering a sense of accomplishment and motivation.

Encourage Frequent User Interaction

Creating a game that is not only entertaining but also upgradeable, motivating users to revisit the app to progress further.

Extend Length of User Sessions

Incorporating an engaging gameplay activity within the app to increase the time users spend exploring the platform.

Enhance User Retention

Implementing a system to store and display users’ game progress and achievements, fostering a sense of accomplishment and motivation.

Result

Seamless
Integration

The HTML5 game is seamlessly embedded within the Bukalapak app, providing users easy access without the need for separate installations or downloads.

Progress Tracking and Achievement System

Meticulously tracking and prominently displaying users’ game progress, high scores, and achievements within the app, fostering friendly competition and social sharing.

Upgradeable
Gameplay

The introduction of an upgrade system where users could earn in-game currency or achievements to unlock new levels, characters, and power-ups, encouraging users to return and explore new challenges.

Result

Gallery

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© 2023 Agate. All rights reserved.
Edit Template
All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law.

© 2023 Agate. All rights reserved.

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Home
Services
Our Works
Contact

Gamification 101
Case Studies
Gamification for Marketing
Gamification for Learning

All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law.

© 2023 Agate. All rights reserved.