Gamification Services Portfolio
See what we’ve done to solve marketing and learning challenges from a lot of clients through gamification across various industries.
Brand Engagement
In-app Enhancements
Great for Engagement and Monetization
Boost your app’s user retention with our rapid, customizable, and ready-to-deploy games. Based on our rich experience with casual games, our in-app enhancement games use intuitive yet enticing mechanics for sustained user engagement and replay.
- A proven solution for elevating app retention and engagement, leading to enhanced profitability.
- A versatile tool for creating or integrating an interactive earn-and-burn loyalty program.
- A dynamic way to engage your brand’s fans, and amplify visibility and shareability.
- A successful strategy for e-commerce and other apps that rely on high user traffic.
In-app Enhancements
Featured Games
BCA Flying Gacha
BCA Flying Gacha transforms a conventional loyalty reward journey into a more engaging game experience by combining simple gameplay, collectible Gacha Tickets, and instant reward opportunities.
Learn More: BCA Flying Gacha
Erafone eraBlocks
eraBlocks transforms the Erafone shopping app into a more engaging loyalty experience by connecting casual gameplay, missions, progression, and rewards with everyday shopping activities.
Learn More: Erafone eraBlocks
Cow Play Cow Moo: MooGochi
MooGochi is a virtual-pet loyalty experience embedded in the CPCM app, connecting Cow Play Cow Moo arcade visits with pet care, minigames, and rewards.
Learn More: Cow Play Cow Moo: MooGochi
BCA UMKM Fest
BCA UMKM Fest is an annual national initiative by Bank Central Asia (BCA) to empower and promote Indonesia’s micro, small, and medium enterprises. For the 2025 edition, BCA needed a robust digital platform capable of supporting a hybrid festival experience, combining high-traffic online activities with offline programs
Learn More: BCA UMKM Fest
Gamifying B2B Dealer Engagement for Erajaya
Erajaya, managing a large network of B2B dealers, aimed to increase engagement and spending on its platform. To address this, Level Up powered by Agate was brought in to implement a gamification layer, including a reward game, voucher management system, and raffle event support, enhancing dealer engagement and creating a more interactive ecosystem
Learn More: Gamifying B2B Dealer Engagement for Erajaya
Akedo
Akedo developed and integrated a collection of nine casual and competitive games into its Telegram channel. The selection includes Solitaire, Ludo, Color Snap, 8 Ball Pool, Texas Hold’em, Puzzle Blitz, Bubble Pop, Bingo, and Serpent Clash. These games are fully integrated with the Akedo platform and support multiple Web3 wallets, allowing seamless access and engagement. Contributing to increased user interaction and session duration on the platform
Learn More: Akedo
Vidio Arcade
Vidio, Indonesia’s leading streaming platform, partnered with Level Up powered by Agate to launch Vidio Arcade, enhancing user engagement through interactive gaming. With hit titles Match Mania, Pinball Royale, Slice Frenzy, Last Man Standing. Users enjoy fun, rewarding experiences that drive loyalty.
Learn More: Vidio Arcade
The New Gebyar Hadiah BCA
The New Gebyar Hadiah BCA, transforms banking into an exciting experience through gacha-based rewards. By completing transactions, users earn points win prizes, boosting engagement, retention, and customer satisfaction. With 100K+ active users and 500K+ peak participants, this gamification strategy successfully enhances digital interactions. and make banking more rewarding
Learn More: The New Gebyar Hadiah BCA
Gopay Suwit
Suwit is an in-app game integration for GoPay, which was specifically created to enhance P2P transfers within the platform during the month of May 2021. By introducing gamification elements, Suwit successfully increased daily P2P transfer usage by an impressive 40%.
Learn More: Gopay Suwit
Tokopedia Up Up
In celebration of Tokopedia’s 10th anniversary and Indonesia’s Independence Day, we partnered with Tokopedia to create ‘Tokopedia Up Up’—a culturally inspired, gamified experience designed to boost user engagement and retention. This hyper-casual game, rooted in the traditional Indonesian game ‘panjat pinang,’ offered daily rewards and milestones that kept users coming back for more. Seamlessly integrated into the Tokopedia app, ‘Tokopedia Up Up‘ not only captured the spirit of the celebrations but also delivered impressive results in user interaction and app engagement.
Learn More: Tokopedia Up Up
Bukalapak Kurir
To improve user retention and engagement on Bukalapak’s mobile app, Agate provides a playful activity game with an HTML5 game similar to Flappy Bird. The game allows users to upgrade and save their progress within the integrated Bukalapak App.
Learn More: Bukalapak Kurir
Erajaya: Eraversary 2023
2023 marked a momentous milestone for Erajaya Group as they celebrated their 27th anniversary. To commemorate this occasion, Erajaya Group expressed its heartfelt gratitude to its loyal customers, media partners, frontline workers, and all stakeholders who have played a vital role in the company’s success story. Embracing the theme “Win Big, It’s That Easy,” Erajaya showered its customers with a bounty of exciting prizes and activities, creating a truly rewarding experience for all.
Learn More: Erajaya: Eraversary 2023
Eraversarry 2024 | Cari Kata
Erajaya Group continues its tradition of celebrating customer loyalty and engagement through its annual Eraversary campaign. This initiative commemorates the company’s milestones and rewards its customers with exciting prizes and interactive experiences.
Learn More: Eraversarry 2024 | Cari Kata
On Ground Activation
Great for Engagement & Captivation
Our on-ground activation offerings utilize VR, AR, and other complex hardware solutions seamlessly to create wonderful experiences, delighting users at events and other in-situ initiatives.
- VR provides uniquely immersive branded experiences and has been a consistent crowd pleaser.
- AR technology & mixed reality can create a fun experience for marketing, training, and presentations.
- Unique custom solutions through hardware integration are proven to be engaging touchpoints.
On Ground Activation
Featured Games
Discover Your Toyota DNA
Toyota DNA transforms vehicle discovery into a personalized personality game, allowing visitors to discover their Kijang persona, receive a matching Toyota recommendation, and take home a digital and physical result from the experience.
Learn More: Discover Your Toyota DNA
Tech for Business 2026: Hand Gesture Games
The hand gesture gaming experience showed how simple body movement can turn a standard booth interaction into a more intuitive, competitive, and memorable activation.
Learn More: Tech for Business 2026: Hand Gesture Games
Minutes of Managers: Personality Quiz & Boxing
Level Up combined self-reflection and competitive play to transform a professional meetup into a more interactive leadership and networking experience.
Learn More: Minutes of Managers: Personality Quiz & Boxing
Loreng Run at hIPlay
Loreng Run brings Legenda Panji to life through a motion-controlled game at hIPlay, inviting families and casual visitors to explore the local Indonesian IP through play.
Learn More: Loreng Run at hIPlay
Tech in Asia 2026: Persona Rush
An AI-powered, personality-driven activation game where players discover their unique persona, then catch what they love and avoid what they hate through interactive gameplay.
Learn More: Tech in Asia 2026: Persona Rush
Emina Beauty Co-Lab
Emina answered this through a co-creation platform built for events, enabling participants to design beauty product packaging inside a playful digital ecosystem. The experience blends 3D product customization, survey-based personalization, gallery exhibition on a big screen, and voting gamification that encourages involvement, self-expression, and community participation.
Learn More: Emina Beauty Co-Lab
AR Experience for The Recharge Room by Lenovo
The Recharge Room by Lenovo was designed as an immersive, multi-sensory activation to showcase Lenovo’s innovation and connect with a younger, tech-savvy audience. The event needed an experience that not only entertained visitors but also encouraged creativity, self-expression, and social sharing. Lenovo wanted a digital layer that could amplify engagement beyond the physical venue and spark online visibility through user-generated content.
Learn More: AR Experience for The Recharge Room by Lenovo
Honda Imora AR
Honda Imora, representing Honda Prospect Motor Indonesia, sought to enhance sales presentations and consumer engagement through an innovative AR mobile app. The goal was to create a tool that would allow the sales team to deliver more interactive and engaging presentations while providing consumers with a convenient way to explore and compare car models.
Learn More: Honda Imora AR
Telkom Digital Experience
To inspire and educate Indonesians about the importance of ICT in the future, Telkom, a leading digital telecommunications company, built TDX (Telkom Digital eXperience) with Agate. TDX showcases various ICT applications for home, mobile, office, and entertainment aiming to improve lifestyles, productivity, and quality of life
Learn More: Telkom Digital Experience
AXA Experience Zone – City Defender
AXA, a financial company targeting a younger audience, is redefining communication with City Defender, an action game where players combat life risks like bacteria, fire, and earthquakes. With photo-realistic visuals, a giant LED screen, and immersive sound, it was the top attraction at Kuningan City Mall for the entire year of 2019.
Learn More: AXA Experience Zone – City Defender
AXA Experience Zone - Road to Anfield
AXA invites sports enthusiasts to challenge themselves with Road to Anfield, a game that transforms static cycling into a thrilling adventure where players have to evade deadly monsters. The pedal becomes harder to push when the monsters are close. The game also tracks the player’s heartbeat data using customized controller.
Learn More: AXA Experience Zone - Road to Anfield
Sky Cage: Pioneering VR On-Ground Activations
Sky Cage is a VR on-ground crowd activation game that challenges players in a daring escape from a high-rise prison in a futuristic city. Players will have to use their wits and skills to solve puzzles and find clues while racing against time that could seal their fate. Sky Cage is Level Up’s own innovation from its previous game that enhances VR with physical props and external devices, creating a realistic and immersive experience that will thrill players and the crowd spectating it. Do you have what it takes to break free from Sky Cage?
Learn More: Sky Cage: Pioneering VR On-Ground Activations
Pasien Terakhir
Pasien Terakhir is Agate’s first VR game that plunges players into the terror of a haunted hospital. Players will have to face the horrors of the hospital’s dark past as they solve puzzles run from terrifying entities, and escape from the terrors of the haunted hospital. Pasien Terakhir is a perfect game for crowd activation, as it delivers a short but intense story that will make you scream and jump. Do you dare to face the ghastly terrors of Pasien Terakhir’s hospital?
Learn More: Pasien Terakhir
Standalone Advergame
Great for Brand Awareness and Audience Reach
Excite and inspire consumer-brand interactions with our advergame solutions. Tailor-made to support sales, launch, and other marketing initiatives our digital game solutions have successfully performed as part of retail, F&B, and financial sectors.
- Collectible game elements distributed through your products can serve as potent marketing tools and sales stimulants.
- By linking your product purchases to digital currency, can revolutionize the loyalty experience for your customers.
- When integrated into a long-term marketing strategy, advergames can generate sustained interest and loyalty.
Standalone Advergame
Featured Games
Logitech Desk Makeover
Logitech Desk Makeover transforms B2B product discovery into an interactive experience, allowing users to design their workspace, explore relevant Logitech products, discover their workstyle personality, and share their personalized setup.
Learn More: Logitech Desk Makeover
BCA UMKM Fest 2026: Sergap Cuan
Sergap Cuan turns BCA Business Solutions education into an engaging UMKM journey, combining relevant storytelling, mini games, rewards, retention mechanics, and social sharing to encourage users to learn, return, and engage with the BCA UMKM Fest ecosystem.
Learn More: BCA UMKM Fest 2026: Sergap Cuan
Taro Land: Merdeka Fest
Taro Land transforms Indonesia’s 17-an traditions into a social Roblox experience, combining local games, exploration, multiplayer interaction, and rewards to make TARO’s spirit of adventure more relevant for a new generation.
Learn More: Taro Land: Merdeka Fest
Tarkam Soccer Arena
Agate's own multiplayer arcade football IP on Roblox, with brandable lobbies and pitches, connected to Taro Land as the Taro Mini Soccer Arena.
Learn More: Tarkam Soccer Arena
Interactive Game for the Lenovo Legion Go S
Lenovo wanted to create an engaging retail-floor experience that would help customers immediately understand what makes the Lenovo Legion Go S stand out. Traditional product displays often fail to communicate the device’s strengths, gyro control, touch responsiveness, and handheld versatility, through static visuals alone. Lenovo needed a way for shoppers to feel the innovation, not just read about it.
Learn More: Interactive Game for the Lenovo Legion Go S
Lenovo Yoga Personality Quiz – Gamified Product Activation
An interactive gamification campaign by Lenovo Yoga designed to promote the Yoga Series laptops through a personalized personality quiz, immersive technology, and real-time digital rewards.
Learn More: Lenovo Yoga Personality Quiz – Gamified Product Activation
Fun Cooking With Richeese Factory
Richeese Factory launched a mobile cooking game to promote its activity book. Players served customers with signature menus and used AR by scanning the pack. The game boosted monthly sales from 2000 to 4000 units and achieve a fast ROI.
Learn More: Fun Cooking With Richeese Factory
Belfoods Catcher
Belfoods requested Agate to create an endless running game to increase brand awareness among moms (26-35y/o) and kids (8-16 y/o). Players swipe to collect nuggets, dodge obstacles, and change scenes. The game gets faster and ends when the character crashes.
Learn More: Belfoods Catcher
Pocari Sweat Futsal Online
Pocari Sweat partnered with Level Up powered by Agate to create “Pocari Sweat Futsal Online”, a game to generate hype for their futsal championship. Through high-engagement gamification marketing, we achieved over 9900 product purchases in the five-month campaign, with a player retention rate of over 40%
Learn More: Pocari Sweat Futsal Online
Virtual Event Platform
Great for Broad Accessibility and Interactive Participation
Host your next event online with Level Up. Whether you want to organize an expo, conference, workshop, concert, or any other type of event, we can help you create a custom-made virtual event platform that suits your organization’s goals and needs. With our virtual event platform, you can:
- Increase your accessibility and reach a larger audience. Invite people from anywhere in the world to join your event without any travel or accommodation costs.
- Facilitate networking and interaction among your attendees, speakers, sponsors, and exhibitors, through chat, video, gamification, and other tools.
- Save time and resources. Plan and execute your event faster and easier, and avoid the risks that affect in-person events, such as weather, traffic, health, or safety issues.
- Improve your content delivery and engagement with various formats, such as live or pre-recorded sessions, webinars, workshops, Q&A, polls, surveys, and more.
Virtual Event Platform
Featured Games
Venhall
Designed to overcome the barriers of the pandemic, Venhall is the ultimate solution for hosting virtual events that are immersive, engaging, and fun. More than just a game, Venhall is a virtual event platform that combines the thrill of gaming with the practicality of online events. Whether you’re planning a trade show, a conference, an exhibition, or anything in between, Venhall provides event organizers with a highly practical and customizable virtual venue. At the same time, it offers participants a unique and immersive experience.
Learn More: Venhall
People Growth
Gamification Learning
Great For Motivation and Knowledge Retention
Our gamified training applications are suitable for technical training, compliance, and project management needs. We incorporate our extensive expertise to deliver solutions that match your requirements.
- A proven solution in increasing app retention and engagement, increasing profitability.
- We closely cooperate with training experts and client-side partners to build user-friendly admin tools for managers and coaching staff.
- Usage cases include knowledge refreshment and learning content equipped with sophisticated tracking and analytics.
Gamification Learning
Featured Games
Qatar Foundation: Genome Heroes
Genome Heroes is a bilingual Arabic-English educational adventure game that makes genetics fun for children through story quests, pets, and science minigames.
Learn More: Qatar Foundation: Genome Heroes
Karyamas Plantation
To improve the knowledge and quality of their field employees’ work, Karyamas requested that we develop a learning app. We created a mobile simulation game in which players play as plantation managers, interact with field objects, and answer questions related to plantation procedures that affect productivity.
Learn More: Karyamas Plantation
Resto SOP
Introducing a new interactive learning experience designed for kitchen crews aimed at motivating them to explore and understand cooking operational procedures. This innovative solution allows easy tracking and monitoring of learning progress through an admin panel. Businesses can achieve a substantial reduction in costs associated with regular training while simultaneously enhancing the quality of classroom-based instruction.
Learn More: Resto SOP
The Code
Gunung Sewu had to align the company’s code of conduct with that of over 25,000 employees. Level Up powered by Agate helped to achieve this by designing a game that simulates the work environment. In this game, employees are challenged to identify breaches of the company’s code of conduct. The game is accessible through mobile devices, making it an efficient training method. It was well-received by Gunung Sewu and remained relevant for different business units
Learn More: The Code
Jago Money Quest
In an era where financial literacy is crucial for making informed decisions, PT Bank Jago Tbk has taken a significant step forward in recognizing the need to engage the younger generation in financial education. With that foundation, the bank wishes to introduce an approach to learning through gamification with Level Up powered by Agate.
Learn More: Jago Money Quest
D’shima Danamon SSO
In 2019, Danamon Bank Indonesia recognized the need to refresh their employees’ knowledge, particularly in preparation for certification tests. The challenge was to make learning more engaging and effective, as traditional methods often failed to capture employees’ attention due to their daily work responsibilities. To address this, Danamon partnered with Level Up powered by Agate to develop D’Shima, a gamified learning solution designed to make the learning process enjoyable and efficient.
Learn More: D’shima Danamon SSO
Landscape Game
The Center for International Forestry Research (CIFOR), a distinguished non-profit organization focusing on tropical forests, embarked on a groundbreaking initiative to revolutionize landscape education. Recognizing the need for an interactive and engaging learning tool, CIFOR introduced the CIFOR Landscape Game—a fusion of entertainment and education designed to enlighten policymakers and the general public about the intricate dynamics of landscapes. Originating as a physical board game, CIFOR’s creation gained immense popularity overseas, prompting the organization to partner with Level Up powered by Agate to develop a digital version of the board game. This transformative journey underscores CIFOR’s commitment to providing accessible and entertaining avenues for learning about landscapes.
Learn More: Landscape Game
Oriflame Business Simulation
Oriflame, a global beauty company, held the Oriflame Beauty Entrepreneur Summit 2025 to celebrate and empower aspiring entrepreneurs and brand partners. As part of the initiative, Oriflame needed a compelling, immersive tool to introduce the entrepreneurial journey in a modern and engaging way—particularly targeting new and potential brand partners.
Learn More: Oriflame Business Simulation
Game Based Assessment
Great For Evaluating Skills and Competencies
Improve your evaluations and recruitment process with our game-based assessment solutions. Customized to improve evaluations, recruitment, and other operational process, our digital game solutions have effectively served the education, healthcare, and corporate sectors.
- Elicit candid behavior through gameplay to uncover a candidate’s true emotional stability and intent.
- Nullify false positives by eliminating hidden biases associated with traditional testing.
- Recognize the investment in game-based assessment tools as a capital expense.
- Boost test reach and recruitment subjects, surpassing traditional methods.
Game Based Assessment
Featured Games
Next Chapter
Next Chapter helps organizations assess more candidates at an affordable cost through modular game-based assessments, standardized scoring, and enterprise-ready reporting.
Learn More: Next Chapter
Game-Based Managerial Competency Assessment
Game-Based Managerial Competency Assessment enables organizations to evaluate leadership potential and managerial readiness through interactive simulations that reflect actual workplace challenges.
Learn More: Game-Based Managerial Competency Assessment
Telkomsel Working Culture Assessment
Players taking an assessment test by “role-playing” as a Character that lived as “Pejuang Rupiah” who work for an entire day. The game will be packed as a Visual novel with several minigames that represent “12 working culture of Telkomsel”. The goal is to let players fell fun and immersed in the game world and the story, so it doesn’t fell like an assesment test.
Learn More: Telkomsel Working Culture Assessment
Batique
Level Up, powered by Agate, has launched Batique, which is a game-based web app developed in collaboration with Universitas Gadjah Mada and PT Melintas Cakrawala Indonesia. The app assesses the cognitive strengths of children in grades 1-6 through 8 different games, and provides reports to educators and parents. Batique underwent rigorous validation tests since its development began in March 2021 to ensure scientific validity and an accurate portrayal of a child’s potential.
Learn More: Batique
Jejak Penjelajah WSKT
Waskita uses Level Up, powered by Agate’s expertise, to develop a robust tool for evaluating the psychological traits of its new recruits. Level Up has created an adventure game featuring captivating mini-games, adventurous quests, and thought-provoking questions. Candidates embark on a journey where their every action is recorded and analyzed. This thorough evaluation helps Waskita identify the best fit for each candidate in their desired roles.
Learn More: Jejak Penjelajah WSKT
Astra Underwater Maze
Underwater Maze is a game created to assess Astra International’s employee candidates. In the game, players control a ship to avoid obstacles, and their score reflects their persistence and problem-solving traits.
Learn More: Astra Underwater Maze
VR Training & Simulators
Great For Immersive Learning and Hands-On Practice
Utilizing advanced VR technology, we can provide a secure and cost-effective training environment for advancing and evaluating technical skills. Our skilled team, proficient in the latest VR hardware and technologies, creates our VR training simulations. We provide end-to-end service, from conceptualization to installation, customized to meet each client’s specific requirements.
- Utilize hypnotherapy and mental conditioning simulations to access a user’s subconscious, facilitating immersive learning and training experiences.
- Minimize physical risks associated with heavy industrial operations via a controlled virtual environment.
- Cost savings coupled with a highly detailed environment, enhancing the quality of the technical training.
VR Training & Simulators
Featured Games
DENSO Motorcycle Safety Training Simulator – Immersive Safety Learning Experience
DENSO Indonesia, a leading automotive manufacturing company, places high importance on workplace safety and employee well-being. Many employees rely on motorcycles for daily commuting, making road safety awareness essential to prevent accidents, injuries, and fatalities. Traditional safety briefings, however, often fail to deliver practical understanding or long-term behavioral change.
Learn More: DENSO Motorcycle Safety Training Simulator – Immersive Safety Learning Experience
Denso VR Simulator
PT DENSO Indonesia is a leading manufacturer of automotive-electric products and a foreign capital investment venture between private enterprises in Japan and their Indonesian counterparts. The company produces a wide range of products, including spark plugs, car and bus air conditioners, magnetos, and 14 other products.
Learn More: Denso VR Simulator
Crane Training Simulator
Our VR Crane Training Simulator provides an efficient and safe environment for crane operators to practice operating cranes in various scenarios. With our simulator, operators can gain valuable experience and improve their skills in a controlled and risk-free setting.
Learn More: Crane Training Simulator
Fire Drill Training Simulator
Our Fire Drill Training Simulation VR Game offers an immersive and realistic experience of a building on fire. This training tool is designed to improve understanding of the hazards and appropriate responses in such scenarios.
Learn More: Fire Drill Training Simulator
Lighthouse Eating Behaviour Training Simulator
Our training simulator offers an immersive and effective solution for patients with overeating disorders. Using Oculus Virtual Reality and Emotiv brainwave detection technology, our simulator provides a unique and engaging therapy experience. Patients can practice managing their disorder in a safe and controlled environment, helping them develop the skills and confidence they need to overcome their challenges.
Learn More: Lighthouse Eating Behaviour Training Simulator
Virtual Event Platform
Great for Broad Accessibility and Interactive Participation
Host your next event online with Level Up. Whether you want to organize an expo, conference, workshop, concert, or any other type of event, we can help you create a custom-made virtual event platform that suits your organization’s goals and needs. With our virtual event platform, you can:
- Increase your accessibility and reach a larger audience. Invite people from anywhere in the world to join your event without any travel or accommodation costs.
- Facilitate networking and interaction among your attendees, speakers, sponsors, and exhibitors, through chat, video, gamification, and other tools.
- Save time and resources. Plan and execute your event faster and easier, and avoid the risks that affect in-person events, such as weather, traffic, health, or safety issues.
- Improve your content delivery and engagement with various formats, such as live or pre-recorded sessions, webinars, workshops, Q&A, polls, surveys, and more.
Virtual Event Platform
Featured Games
Astra Virtue Verse
Astra Virtue Verse is a key recruitment platform for the Astra Group, used to promote job vacancies and strengthen employer branding. It serves as a centralized hub for job postings and highlights Astra’s work environment. The key features are real-time two-way communication between candidates and recruiters, immersive 360-degree virtual event experience, and capability to host multiple recruitment events simultaneously
Learn More: Astra Virtue Verse