Honda Imora VR
Honda Imora, representing Honda Prospect Motor Indonesia, sought to enhance sales presentations and consumer engagement through an innovative AR mobile app. The goal was to create a tool that would allow the sales team to deliver more interactive and engaging presentations while providing consumers with a convenient way to explore and compare car models.
Objective
The primary objectives were to:
Empower the sales team with a cutting-edge presentation tool.
Increase consumer engagement by providing an immersive and accessible platform.
Improve the decision-making process for consumers through detailed comparisons of car models.
Objective
The goal was to create a horror experience that players couldn’t get in the real world, leveraging VR technology to immerse them in a nightmarish environment. Given the crowd activation context, the game needed to be engaging enough to draw viewers’ attention while allowing for quick play sessions so more participants could experience the terror.
Challenge
The primary challenge was to design a horror game that could deliver a full narrative and intense gameplay within a short time frame. The game needed to be simple enough for both gamers and non-gamers to enjoy while being terrifying enough to elicit strong reactions that would attract more onlookers.
Solution
To achieve these goals, Level Up powered by Agate developed a comprehensive AR mobile app featuring:
Scan and Collect AR Cards
Users could scan AR cards to unlock and explore different car models, adding an interactive and gamified element to the experience.
3D Car Views
The app allowed users to view detailed 3D models of cars, showcasing both the exterior and interior features, providing an immersive experience.
Specifications Comparison
Users could compare the specifications of various car models within the app, aiding informed decision-making.
Single App for All Models
The app included all Honda models, ensuring users had access to the full range of options in one place.
Result
Enhanced Sales Presentations
The AR mobile app empowered the sales team with an innovative tool, improving the quality and engagement level of their presentations.
Increased Consumer Engagement
By distributing the app on app stores, Honda Imora reached a wider audience, allowing consumers to explore and compare car models conveniently.
Improved Decision-Making
The ability to view detailed 3D models and compare specifications directly within the app helped consumers make more informed purchasing decisions.
Streamlined Access to Information
Having all car models in a single app ensured that users could easily access and compare various options, enhancing their overall experience and satisfaction.
Result
Gallery
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