Sky Cage: Pioneering VR On-Ground Activations
In 2017, with virtual reality (VR) still considered a cutting-edge technology, Level Up powered by Agate sought to push the boundaries of immersive experiences. The goal was to create an on-ground activation game that would captivate users with a scenario only possible through VR. This led to the development of Sky Cage, a thrilling VR game that combines virtual reality with physical props to deliver a unique and intense experience.
Objective
The primary objective was to enhance on-ground activations by leveraging VR technology to immerse players in a scenario far removed from everyday experiences. The idea was to design a game that not only engaged users in the moment but also left a lasting impression on onlookers, driving curiosity and interest in VR.
Solution
Sky Cage was conceived as an escape room game set in a high-rise prison, where users must solve puzzles to escape before time runs out. The game was built using Unreal Engine for its robust capabilities in creating realistic environments and Blender for 3D modeling.
Immersive Gameplay
The game takes advantage of common fears—such as heights—to create an adrenaline-fueled experience. The integration of physical props, such as cracking glass floors, added to the immersion, making players feel as if they were truly suspended high above the ground.
Realistic VR Integration
The combination of VR with physical elements ensured that players were fully immersed in the experience. The technology was used not just as a visual tool but as a means to engage multiple senses, heightening the overall impact of the game.
Result
The “Road to Anfield” became a popular attraction within the AXA Experience Zone, drawing in football fans and fitness enthusiasts alike. The game successfully promoted the importance of physical fitness while strengthening the emotional connection between fans and Liverpool FC.
Increased Engagement
The unique combination of fitness and football resonated with the target audience, leading to increased participation and engagement. Fans appreciated the opportunity to experience a part of Anfield in a fun and interactive way.
Enhanced Brand Affiliation
The collaboration further solidified AXA’s commitment to promoting health and well-being, aligning with the brand’s broader mission of protecting and supporting its customers. The initiative also reinforced AXA’s strong association with Liverpool FC, enhancing brand loyalty among fans.
Result
Gallery
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