Webinar Recap: Kickstarting Gamification: The Art of Presales Ideation

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Edit Template Webinar Recap: Kickstarting Gamification: The Art of Presales Ideation Have you ever stopped to think about the journey a game takes before it lands on your screen? The secret that makes games a “game” is, Art. Without the visual language of art, games would be mere blueprints, devoid of the captivating worlds, engaging characters, and immersive experiences that make them so beloved. But how does art translate from a creative vision to a captivating game experience? In game development, specifically in the pre-sales phase, art comes in. The pre-sales phase is crucial for securing a game development project. It’s where we convince potential clients that our team has the vision and expertise to bring their ideas to life. The focus of the pre-sales phase isn’t on delivering finished products but rather on igniting excitement and showcasing possibilities. This is where the art team steps into the spotlight, wielding the power of visual storytelling to become your secret weapon. Think of a game project as a story, one that draws players in and keeps them engaged. The pre-sales phase is like crafting a gripping trailer for that story – a glimpse into the immersive world you can create for their gamification project. Here, your art team takes center stage, using their artistic prowess to capture the client’s imagination and lay the foundation for a successful collaboration. We recently conducted a webinar on the “art” of pre-sales ideation. In this recap, we will look back at the important points of discussion from the webinar. About the speaker With over five years of experience at the intersection of art and technology, Putri is an art visionary in game development and gamification. Her creative strategies have shaped numerous successful projects. If you’re eager to learn about the intricacies of game art and how to steer creative projects to success, Putri is an invaluable mentor for those looking to excel in game development. Learn More Gamification Framework for Pre-sales Ideation Utilizing the Level Up Gamification Framework During this phase, the Art Team employs the Level Up Gamification Framework as a guide for creating gamification solutions before project commencement. This ensures a robust, relevant, and adaptable approach that aligns with business requirements. Learn more about Level Up powered by Agate’s Gamification Framework by contacting us here.  Art’s Role in Pre-sales Ideation As previously mentioned, the Art Team focuses on concept development using data from the aforementioned framework. Their responsibilities during the pre-sales phase encompass:  Rough game mockup for proposal  Scoping assets  Estimation of asset creation  Rough Game Mockup for Proposal Objectives Initial Visualization  Provide a preliminary visualization to clients or stakeholders regarding the planned appearance and feel of the game.  It’s crucial to remember that this mockup is merely a rough draft and does not represent the final game’s design. However, it adheres to the game’s aesthetic guidelines, considering its target audience. This provides flexibility for further exploration and development during the project’s execution.  Rough Estimation  The presales mockup serves as a foundation for further exploration and development once the project commences.  Determining Technical Art Scope of Assets The presales mockup also aids in estimating asset development requirements. This involves estimating the number and types of assets, along with technical art insights.  Pitching and Negotiation Support  The mockup can be effectively utilized to support pitches to clients or other stakeholders.  Requirements Data and information from the Framework  This refers to the Level Up Gamification Framework, which provides a structured approach to gamification design, incorporating elements such as Core Drives, Mechanics, and Dynamics. By utilizing this framework, the Art Team can ensure that their ideation aligns with established gamification principles.     Wireframes and Lo-fi from the Designer team  Wireframes and low-fidelity prototypes serve as foundational elements for the mockup. These provide a basic structure and layout for the game’s interface and user experience. The Art Team can leverage these wireframes and Lo-fi prototypes to create a cohesive and visually appealing mockup.  Time Commitment 2 days to 1 week (depending on the number of screens required)  The time required to create a rough game mockup depends on the urgency of the project and the number of screens involved. As a general estimate, it can be less than 2 days, or it can range from 2 days or to 1 week.  Rough Mockup creation & Layouting This isn’t a polished, final product, but rather a stepping stone that provides a glimpse into the game’s potential look and feel. The rough mockup serves several important purposes. First, it offers a preliminary visualization for clients, giving them a sense of the game’s aesthetics and overall atmosphere.  It’s important to manage expectations by emphasizing that this is a draft – the final game may look different based on further development and client feedback. However, the mockup should still adhere to the game’s core aesthetic direction, keeping in mind the target audience. This approach allows for flexibility while ensuring the mockup aligns with the project’s overall vision.  Now that we understand the importance of a rough mockup, let’s delve into the creation process:  Understanding the Client and Target AudienceThis is the foundation for any successful game. The Art Team needs to gather information about the client’s brand identity, including their target market. This includes researching aspects like:  Art Style  Color Palette  Font Choices  UI Style  Building on the Lo-fi PrototypeThe mockup doesn’t exist in a vacuum. The Art Team leverages information from the Designer team’s wireframes and low-fidelity prototypes. These provide the basic structure and user experience layout, acting as a blueprint for the mockup’s visual elements.  Rough Mockup Creation & LayoutingThis is where the magic happens! Here’s a breakdown of the steps involved:  Research & InspirationFamiliarize yourself with the client’s brand and target market.  SketchingUsing the Lo-fi prototype as… Continue reading Webinar Recap: Kickstarting Gamification: The Art of Presales Ideation