Smart Business Technologies Through Gamification: Key Insights from Innovibes Day 2025
Level Up powered by Agate at Innovibes Day 2025
The Innovibes Day 2025 Vol.1 event, hosted by ITB through the PRIME STeP Program, carried the theme Teknologi Cerdas & Konektivitas Digital.
Level Up powered by Agate was invited as a panel speaker, represented by Junialdi Dwijaputra, sharing industry insights on how smart business technologies are transforming engagement and conversion.
Level Up’s game-based learning is designed to create immersive and engaging educational experiences. These tools allow companies to enhance their employees skills through interactive scenarios that combine fun and learning. The game-based assessments, on the other hand, offer a dynamic way to evaluate skills, provide real-time feedback, and foster a more engaging and effective evaluation process.
In addition to the event, the team also introduced their VR training simulation solutions, which offer realistic, hands-on experiences in a virtual environment. These simulations provide employees with the opportunity to practice complex tasks in a risk-free, controlled setting, making them ideal for high-stakes training scenarios in various industries.
From “Entertainment” to “Business Engine”: The Shift of Gamification
For years, games have been seen as pure entertainment. But the market trend is changing.
Today, gaming and gamification are utilized by global brands as strategic tools to:
- simplify complex ideas
- make learning faster
- deepen customer interaction
- trigger actual action and conversion
And here’s the key:
Indonesia is still early in gamification adoption.
This means the market potential for growth is massive.
Why Gamification Works Better Than Traditional Digital Touchpoints
Gamification leverages human psychology — play, reward, progression, and curiosity.
Gamification Drives Better Results
Gamified experiences help brands:
- Educate Faster — complex topics become easy to digest
- Engage Deeper — users voluntarily spend more time on tasks
- Convert Better — incentives and feedback loops push decision-making
Innovation doesn’t have to be complicated or heavy.
Sometimes, the smartest technology is simply: Play.
What This Means for Business Leaders in 2025
Marketers and decision-makers are now focusing on:
- cost-efficient customer acquisition
- retention with higher lifetime value
- meaningful product education
Gamification directly addresses all three.
Smart business technologies are not only about AI, data, and infrastructure — they’re about designing human-centric digital experiences that create behavior change.
FAQ
Is gamification only relevant to gaming industries?
No. Gamification is relevant across banking, education, e-commerce, FMCG, telecom, healthcare, and more.
Isn’t gamification expensive?
Not necessarily. Many gamified experiences can be implemented within existing digital product flows.
Does gamification actually affect conversion?
Yes. Behavior-driven incentives and feedback loops increase completion, adoption, and transaction rates.
What’s the biggest opportunity in Indonesia?
Indonesia has high mobile penetration and a young digital-first audience — this makes gamified experiences highly scalable.
If your brand needs stronger engagement, better education, and higher conversion — gamification is the most human and effective technology to start with.
Let’s build a smarter customer experience together.
The Authors
Junialdi Dwijaputra
Dias Setyanto
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It leverages your brain’s reward system, giving you quick wins and visual progress that boost your motivation to keep going.
