XR in Action Across Industries
Extended Reality (XR) is being adopted worldwide as businesses seek smarter ways to innovate, reduce costs, and deliver extraordinary user experiences. Unity’s report, Extended Reality: XR Is Transforming Industries, shares powerful customer stories that show XR’s versatility and ROI.
Safer and Smarter Workforce Training
Training and safety are areas where XR delivers immediate benefits.
- Healthcare: Cincinnati Children’s Hospital uses VR to train surgeons while also helping families better understand complex medical conditions.
- Transportation: KLM developed a VR cockpit environment for pilot training, providing realistic and safe practice for ground and inflight procedures.
- Manufacturing: Virtual Forklift created an immersive program for heavy machinery operators, reducing accident-related costs significantly.
Transforming Customer Experiences
XR isn’t just for training — it’s redefining how customers interact with brands.
- Automotive: BMW introduced AR glasses that enhance driver safety with parking overlays and navigation guidance.
- Retail: Globe-Trotter built a 3D immersive shopping platform where customers confidently purchase $2,700 luxury luggage online.
- Food Industry: Carl’s Jr. cut franchise training costs by 73% and boosted customer satisfaction by 43% through XR programs.
Boosting Efficiency and Cutting Costs
Operational efficiency is another strong advantage.
- Construction: Mortenson leverages VR design reviews to let clients explore building models, saving over $500K by spotting design flaws early.
- Engineering: HR Wallingford applies XR simulations to improve vessel pilot training, reducing program delivery times.
What These Stories Prove
These case studies confirm XR’s value across diverse industries. Whether in healthcare, transportation, retail, or construction, XR enables safer training, faster decision-making, improved customer engagement, and measurable ROI.
FAQs About Gamification in Offline Events
Which industries benefit most from XR?
Healthcare, transportation, retail, food service, construction, and engineering are leading adopters.
How is ROI measured in XR projects?
Through metrics like reduced accidents, cost savings, faster design cycles, and higher customer satisfaction scores.
Can XR scale across organizations?
Yes — platforms like Unity allow XR content to run on VR headsets, AR glasses, mobile, and desktop.
Level Up Your XR Strategy with Agate
At Level Up powered by Agate, we help organizations translate XR potential into real business impact. Whether you need immersive training, enhanced customer experiences, or cost efficiency, our gamified XR solutions deliver results.
Let’s design your XR journey today.
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The Authors
Junialdi Dwijaputra
Dias Setyanto
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