Level Up Agate’s Journey | Celebrating the Present, and Shaping the Future

Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Level Up Agate’s Journey | Celebrating the Present, and Shaping the Future Since 2009, Level Up powered by Agate has been dedicated to improving how people connect with games. Over the years, we have grown alongside our clients and partners, transforming the gaming landscape with innovative gamification solutions. As we close another year, we want to reflect on our milestones, share where we stand today, and unveil our vision for the future.  Our Milestones A Journey of Growth and Innovation Our story began in 2009 with the goal of creating meaningful impact through games and gamification. Since then, we have reached numerous milestones:  2014 We pioneered the use of augmented reality (AR) and smartphone integration in gamification, introducing cutting-edge technologies to engage users.  2017 Virtual reality (VR) became part of our toolkit, enabling us to design immersive experiences that bring learning and training to life.  2018 We launched Levio, our mobile learning platform, which redefined how knowledge is shared and absorbed in the digital age.  2021 Venhall, our virtual exhibition platform, provided a solution for hosting interactive, large-scale events in virtual environments.  2022 With Batique, we introduced cognitive test-based assessments to gamification, pushing the boundaries of how companies evaluate skills and talents.  2023 We embraced a new identity with a refreshed logo, symbolizing our commitment to growth and innovation.  2024 This year, we introduced our gamification book and framework, laying a foundation for broader adoption of gamification in diverse industries. We also continued to expand our portfolio with impactful projects and collaborations.  Our 2024 Collaborations As we look back on 2024, we’re proud to have collaborated with visionary companies that trust Level Up powered by Agate to redefine engagement through gamification. From financial literacy to innovative product launches, our projects this year demonstrate the versatility and transformative potential of gamification across industries. Here’s a glimpse into some of our standout collaborations:  Bank Jago: Jago Money Quest Game Genre: Financial Literacy Simulation  In today’s rapidly evolving financial landscape, empowering young adults with financial knowledge is more important than ever. Recognizing this need, PT Bank Jago Tbk partnered with us to create Jago Money Quest, a simulation game designed to integrate financial education with fun, interactive gameplay.  The game, aligned with the UN Financial Health Framework, provides players with scenarios where they learn and apply financial management skills. With partnerships formed with five major universities and over 3,800 participants registered, Jago Money Quest has successfully demystified finance, making it accessible and engaging for the youth. Players reported improved financial literacy and confidence, positioning the game as an impactful tool for education.  L’Oréal Indonesia: MYSLF Discovery Game Game Genre: Word Puzzle  When launching the YSL MYSLF men’s fragrance, L’Oréal Indonesia wanted a campaign that stood out. Partnering with Level Up powered by Agate, we designed the MYSLF Discovery Game, a word puzzle experience that immersed users in the brand story while fostering engagement.  Players explored the essence of MYSLF through words representing boldness, kindness, and strength. By referring friends, they earned a chance to win perfume samples, fueling excitement around the launch. Delivered within two weeks, the campaign proved its worth by generating buzz and creating a meaningful connection between the product and its audience, redefining how brands approach product launches.  Erajaya Group: Eraversary 2024: Cari Kata Game Genre: Word Search Puzzle  For its annual Eraversary campaign, Erajaya Group once again collaborated with us to enhance the Eraspace app. This year, we introduced an interactive word search game, Cari Kata, designed to boost daily app engagement, retention, and loyalty.  The game’s rewarding mechanics, seamless app integration, and educational content resulted in over 16,000 game sessions during the campaign. Not only did the initiative attract new users to the platform, but it also deepened the connection with Erajaya’s loyal customers. This collaboration demonstrates how gamification can amplify customer engagement and celebrate milestones effectively.  Working Culture Assessment Game Genre: Game-Based Recruitment Assessment  One of our clients sought a revolutionary way to enhance their recruitment process, ensuring candidates aligned with the company’s core values and working culture. To address this, we developed a gamified assessment platform that features mini-games reflecting the company’s working principles.  Over 7,000 users participated in this engaging assessment, with 95% of candidates rating it highly. This innovative solution not only streamlined the recruitment process but also provided a dynamic way for candidates to demonstrate their alignment with the company’s values, reinforcing the importance of culture fit in hiring.     Denso Indonesia: Denso VR Simulator Game Genre: Virtual Reality Training Simulator  PT Denso Indonesia partnered with us to develop the Denso VR Simulator for their employee training. The training tool uses advanced VR technology to simulate real-world scenarios, emphasizing the importance of high-quality car wipers for visibility and safety in various weather conditions.  Through this collaboration, employees gained critical skills efficiently and effectively, enhancing their understanding of the real-world implications of their work. The Denso VR Simulator has set a new standard for training in the automotive industry, aligning perfectly with Denso’s vision of quality and safety.  Astra Group: Astra Virtueverse Platform: Virtual Job Fair Platform  Astra Group entrusted us to revamp the Astra Virtue platform, their primary recruitment channel. Our goal was to create an engaging, informative, and interactive virtual job fair experience, complete with real-time communication between candidates and recruiters and a 360-degree immersive event environment.  The revamped platform successfully hosted multiple recruitment events, achieving 18,000 visitors per day and 1,500 job applications. By strengthening employer branding and delivering a seamless user experience, Astra Virtueverse has solidified its position as a cutting-edge recruitment tool for the Astra Group’s diverse subsidiaries.   These partnerships highlight the breadth of possibilities gamification can unlock with us. Each project shows how tailored solutions

Level Up powered by Agate Unveils the Innovative Role of Gamification in Boosting Individual Retention by up to 90%

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Edit Template Level Up powered by Agate Unveils the Innovative Role of Gamification in Boosting Individual Retention by up to 90% Photo Caption (left to right): Junialdi Dwijaputra, Head of Level Up powered by Agate; Liz Zeny Mery, Acting Deputy Assistant for Creative Economy Development at the Coordinating Ministry for Maritime Affairs and Investment; Andy Djiwandono, Head of Sustainability & Digital Lending at Bank Jago  Jakarta, July 18, 2024 – Agate International (“Agate”), through its sub-brand Level Up powered by Agate, introduced its book titled The Dawn of Fun: A Gamification Journey Through Trends, Case Studies, and Best Practices. This book delves into the significant role of gamification across various sectors by providing insights from current trends, case studies, and best practices. It demonstrates that gamification not only strengthens marketing strategies and brand development but also enhances user engagement and retention through game-based learning. This innovative approach offers tangible benefits in creating more engaging and meaningful experiences for both consumers and employees.     “Gamification is not just a tool for increasing brand engagement but an effective business strategy that enhances the output of learning and assessment processes. By integrating game elements into a work environment predominantly occupied by younger generations, companies can boost business performance from productivity, strengthen employee retention, and drive innovation,” said Head of Level Up powered by Agate Junialdi Dwijaputra.     The Three Key Roles of Gamification in Learning:     Motivating and Encouraging Engagement67% of individuals state that game-based learning is more engaging and motivating than traditional learning. This learning approach, through the use of technology, provides real-world context, keeping individuals interested and motivated to participate. Interaction and individual motivation to enhance their skills also increase with the presence of reward features as benchmarks for their achievements. Individuals participating in challenge-based gamification improve their performance by up to 89.45% compared to those who only listen to lectures.  Enhancing Cognitive DevelopmentGame-based learning impacts affective, cognitive, and psychomotor aspects by increasing engagement, motivation, problem-solving abilities, emotional and practical skills. A study by the American Medical Association using fMRI technology showed three areas of brain growth in the hippocampus, prefrontal cortex, and cerebellum after two months of playing digital games.  Strengthening RetentionGame-based learning can increase individual retention by up to 90%. This is because individuals can better recall information when they are actively involved in the learning process and have test scores above average by up to 40%.     Acting Deputy Assistant for Creative Economy Development at the Coordinating Ministry for Maritime Affairs and Investment Liz Zeny Mery, stated, “The government is increasingly recognizing the transformative potential of gamification in education and training. Responding to the proven benefits of gamification in learning, the government plans to promote pilot programs that incorporate gamification into learning and training programs within Ministries/Agencies and State-Owned Enterprises (SOEs).”     Gamification: An Effective Approach for Businesses to Better Connect with Millennials, Generation Z, and Generation Alpha     According to a report by Newzoo, 44% of Generation (Gen) Z and 48% of Gen Alpha interact with in-game content beyond just playing it. For content types, interactive videos are the top choice for Millennials, Gen Z, and Gen Alpha. The adoption of game features or elements such as points, badges, levels, and performance charts into business initiatives can help effectively facilitate the learning process and achieve the ultimate goal of increasing brand engagement.     For example, Level Up powered by Agate collaborated with PT Bank Jago Tbk to develop Jago Money Quest, an interactive web-based financial education game accessible at http://JagoMoneyQuest.com.     Head of Sustainability & Digital Lending at Bank Jago Andy Djiwandono, explained that “We entrusted Level Up powered by Agate in the development of game-based learning, Jago Money Quest, to increase the awareness of Millennials and Gen Z about the importance of sustainable financial health. During the creation process, we experienced the potential of gamification in a precise, efficient, and effective manner through the implementation of the Level Up Gamification Framework.”     The Level Up Gamification Framework is an innovative framework combining academic theory and practical application, designed to help companies optimally leverage the potential of gamification tailored to various business needs. It consists of four stages: Define Main Game Purpose, Define Target Market & Persona, Build Core Gameplay, and Fulfill Technical Requirements.     To download a copy of The Dawn of Fun: A Gamification Journey Through Trends, Case Studies, and Best Practices, visit s.agate.id/mbtdof.  If you are interested in learning more about gamification and how it can benefit you or your organization    Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.  The Authors Related Articles All Posts Service Highlight-EN News-EN Education-EN All-EN Level Up powered by Agate Unveils the Innovative Role of Gamification in Boosting Individual Retention by up to 90% October 16, 2024/ Embracing Projection Mapping to Transform Real Estate Sales September 18, 2024/ The Global Monkeypox Outbreak: A Growing Public Health Concern September 12, 2024/ Games and Customer Loyalty September 11, 2024/ Transforming Indonesia’s Public Schools with the Octalysis Framework September 10, 2024/ The Evolution of Workplace Design and Its Impact on Employee Wellness and Productivity September 9, 2024/ How Gamification Marketing Can Boost Your Business August 30, 2024/ Joki Skripsi: Identifying the Root Problem August 29, 2024/ Games as a Safe Space to Fail: Redefining Gamification August 27, 2024/ Load More End of Content. All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law. © 2023 Agate. All rights reserved. Home Services

Better Financial Literacy With Gamification: Collaborating with Bank Jago

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Edit Template Better Financial Literacy With Gamification: Collaborating with Bank Jago Let’s face it, understanding how money works, and more importantly, how it can work to our benefit, has become increasingly crucial over the years. This is especially true when you consider the dynamic changes in the global economy, including the rise of financial alternatives such as digital wallets, online banks, and cryptocurrencies. Not to mention, the 2019 National Survey on Financial Literacy and Inclusion (SNLIK)  even revealed a financial literacy index of 38.03% and a financial inclusion index of 76.19%. This data indicates that the Indonesian population still lacks a comprehensive understanding of various financial products and services offered by formal institutions.  As a result, those trusty school textbooks written just five years ago, or even the latest editions that we just bought, start to feel outdated pretty quickly. This realization underscores the urgent need for innovative learning methods that can keep pace with our ever-changing financial ecosystem.  Financial literacy is key to achieving greater financial inclusion and development. Honing our skills in planning and managing personal finances is crucial for building a resilient and sustainable well-being. A constantly updated financial education empowers us not only to make informed decisions about saving and investing but also to mitigate risks that could negatively impact our financial security. Furthermore, updated financial literacy promotes financial inclusion by equipping individuals with the skills needed to access and utilize financial services effectively. The question is, is there such a thing?     Short answer, yes, there is. Recently, Level Up powered by Agate has just collaborated with PT Bank Jago Tbk to create a financial literacy education in the form of a game or gamification. In February 2024, they launched Jago Money Quest, a groundbreaking interactive web-based game for financial education accessible through jagomoneyquest.com.  This isn’t just any game though. In line with the United Nations Financial Health Framework, Jago Money Quest takes players on a simulated financial journey through eight levels. You’ll start as a freshman, navigating student life, and progress all the way to graduation and your first job.  This approach aligns perfectly with several of the United Nations’ Sustainable Development Goals (SDGs). Here’s how:  Goal 1: No Poverty Financial illiteracy is a significant barrier to poverty reduction. By equipping young people with the knowledge and skills to manage their finances effectively, Jago Money Quest empowers them to make informed choices that can lead to financial security and break the cycle of poverty.  Goal 4: Quality Education As we mentioned before, traditional education often falls short when it comes to practical financial literacy. The Jago Money Quest game fills this gap by providing an engaging and interactive platform for young people to learn essential financial concepts. This complements formal education, ensuring a well-rounded understanding of financial matters.  Goal 8: Decent Work and Economic Growth Financial literacy is a cornerstone of economic empowerment. By fostering responsible financial management among young people, Jago Money Quest prepares them to participate more actively in the workforce. This can lead to increased savings, better investment decisions, and ultimately, contribute to overall economic growth.  Bank Jago’s Agenda Bank Jago’s Head of Sustainability & Digital Lending, Andy Djiwandono, expressed that Jago Money Quest goes beyond just the numbers. The game encourages players to consider other crucial factors impacting financial decisions, like health and time management. The goal? To empower younger generations to become financially responsible, confident managers of their money and set sustainable long-term goals.  Bank Jago’s collaboration with Level Up powered by Agate, highlights their commitment to innovative and accessible financial education. Through trial and error over two years, Level Up powered by Agate’s development team ensured that the game resonates with the experiences of students.   As Andy Djiwandono explains,   “We found that everyone, young or old, wants to be financially secure, but everyone faces unique challenges. This game is designed to be relevant to students before they graduate and enter the workforce, so they can start making informed financial decisions early on.”  Jago Money Quest is truly a powerful tool with the potential to transform financial literacy for the younger generation. By aligning with the UN’s SDGs and utilizing innovative teaching methods, Bank Jago is taking a proactive step towards building a future where financial well-being is accessible to all.   United Nations Sustainable Development Goals To align with the UN Sustainable Development Goals (SDGs) framework, as mentioned before, Jago Money Quest was built with Indonesian college students in mind. This web-based game, developed by Level Up powered by Agate in collaboration with Bank Jago, aims to provide a deeper understanding and awareness about the importance of financial literacy and financial health.  Here’s how Jago Money Quest uses gamification to make learning fun and engaging:  Simulating Real-Life Money Management Jago Money Quest throws you right into the thick of things. You’ll make everyday financial decisions in a safe, virtual environment. Through gameplay, you’ll learn how to budget, save, and make informed choices about your money, all in a format that’s both accessible and engaging.  Assessment and Feedback The game incorporates an assessment element that reveals your financial personality. This valuable feedback helps you identify areas for improvement and develop a personalized financial strategy for the real world.  Appealing Visuals Learning doesn’t have to be boring! Jago Money Quest features eye-catching illustrations that enhance the gameplay experience and keep you engaged throughout.  Choice-Driven Narrative The game throws

The Level Up Gamification Framework: Level Up’s Innovative Framework

Home Services Our Works Gamification 101 Case Studies Contact Home Services Our Works Gamification 101 Case Studies Contact Home Services Our Works Gamification 101 Case Studies Contact Home Services Our Works Gamification 101 Case Studies Contact Edit Template The Level Up Gamification Framework: Level Up’s Innovative Framework Gamification has become increasingly popular recently as businesses have recognized its potential to drive engagement, motivation, and productivity. However, many businesses struggle to create effective gamification solutions. That’s where Level Up Powered by Agate comes in. Since its inception in 2014, gamification has been a key service offered by Level Up Powered by Agate. Over the years, it has refined its approach and now offers a comprehensive framework that caters to a wide variety of business solutions.   Announced at their press conference at Tech in Asia 2023, Level Up Powered by Agate has developed a comprehensive gamification framework that is designed to help businesses of all sizes achieve their desired results. The framework is based on a deep understanding of gamification theory and practice, and it has been proven to be effective in a wide range of industries.  “With our experience collaborating with companies in various industry sectors, we create approaches and frameworks so that gamification will be implemented according to business needs.” Head of Level Up powered by Agate, Junialdi Dwijaputra.  The Level Up Gamification Framework The shift to a digital economy is rapidly increasing, making digital transformation a necessity rather than an option for businesses. In response to the rapidly increasing shift towards a digital economy, the Level Up Gamification Framework has been developed as a necessity for various businesses. This innovative model combines academic theory with practical implementation, designed to help companies unleash the full potential of gamification in brand development and human capital strategy growth.  “The framework we have designed is the result of our extensive research to develop a gamification framework that is not only effective but can also be easily adopted by businesses. We understand that every company has different needs, and that is why we are committed to creating solutions that are flexible and customizable. With a focus on both academics and practical applications, our framework is a tool designed to help businesses maximize the potential of gamification in a precise, efficient, and effective way,” Head of Level Up powered by Agate, Junialdi Dwijaputra. The Level Up Gamification Framework was developed after identifying the gaps in existing gamification frameworks. Most existing frameworks lack the technical requirements necessary to support business needs. In contrast, Level Up Powered by Agate’s framework has been designed to fill this gap, providing a comprehensive and complete solution that can fulfill diverse business needs.    In this framework, we propose three main objectives that gamification designers need to have, which are: business objective, design, and technical feasibility. These three components shape the ideal gamification for businesses to have in their arsenal. They ensure that the gamification solution is aligned with the business goal, tailored to the user’s needs and preferences, and feasible to implement and maintain.  The Level Up Gamification Framework is built on three main pillars: Business Objective The first step is to clearly define the business objective that gamification is intended to address. This could be anything from increasing sales to improving customer loyalty to reducing employee turnover. Once the objective is defined, Level Up Powered by Agate can work with the client to develop a gamification solution that is tailored to their specific needs.  Design The design phase involves creating a game that is both engaging and aligned with the business objective. Level Up’s team of experienced game designers uses a variety of techniques to create games that are fun, challenging, and rewarding.  Technical Feasibility The final phase is to ensure that the game is technically feasible to implement and maintain. Level Up Powered by Agate has a team of experienced developers who can help with all aspects of game development, from asset management to scope management to launch planning.  Conclusion If you are looking for a way to improve employee engagement, motivation, learning, and productivity, then you should consider Level Up’s Gamification. Level Up Powered by Agate has a proven track record of helping businesses to achieve their desired results with gamification. To learn more about the Level Up Gamification Framework, please visit our website or contact us for a free consultation.  If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.   All Posts All-EN What is Level Up’s Gamification? November 27, 2023/ Level Up Powered by Agate at What’s New? Summit 2023: Maximizing ROI November 23, 2023/ BPJS Kesehatan Meets Level Up: Gamification Strategy and Design Workshop   November 20, 2023/ The Level Up Gamification Framework: Level Up’s Innovative Framework November 16, 2023/ Level Up: Understanding the Meaning of Gamification November 13, 2023/ All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law. © 2023 Agate. All rights reserved. Home Services Our Works Contact Gamification 101Case StudiesGamification for MarketingGamification for Learning Instagram Linkedin Twitter Facebook Youtube Edit Template