Level Up Agate’s Journey | Celebrating the Present, and Shaping the Future
Since 2009, Level Up powered by Agate has been dedicated to improving how people connect with games. Over the years, we have grown alongside our clients and partners, transforming the gaming landscape with innovative gamification solutions. As we close another year, we want to reflect on our milestones, share where we stand today, and unveil our vision for the future.
Our Milestones A Journey of Growth and Innovation
Our story began in 2009 with the goal of creating meaningful impact through games and gamification. Since then, we have reached numerous milestones:
2014
We pioneered the use of augmented reality (AR) and smartphone integration in gamification, introducing cutting-edge technologies to engage users.
2017
Virtual reality (VR) became part of our toolkit, enabling us to design immersive experiences that bring learning and training to life.
2018
We launched Levio, our mobile learning platform, which redefined how knowledge is shared and absorbed in the digital age.
2021
Venhall, our virtual exhibition platform, provided a solution for hosting interactive, large-scale events in virtual environments.
2022
With Batique, we introduced cognitive test-based assessments to gamification, pushing the boundaries of how companies evaluate skills and talents.
2023
We embraced a new identity with a refreshed logo, symbolizing our commitment to growth and innovation.
2024
This year, we introduced our gamification book and framework, laying a foundation for broader adoption of gamification in diverse industries. We also continued to expand our portfolio with impactful projects and collaborations.
Our 2024 Collaborations
As we look back on 2024, we’re proud to have collaborated with visionary companies that trust Level Up powered by Agate to redefine engagement through gamification. From financial literacy to innovative product launches, our projects this year demonstrate the versatility and transformative potential of gamification across industries. Here’s a glimpse into some of our standout collaborations:
Bank Jago: Jago Money Quest
Game Genre: Financial Literacy Simulation
In today’s rapidly evolving financial landscape, empowering young adults with financial knowledge is more important than ever. Recognizing this need, PT Bank Jago Tbk partnered with us to create Jago Money Quest, a simulation game designed to integrate financial education with fun, interactive gameplay.
The game, aligned with the UN Financial Health Framework, provides players with scenarios where they learn and apply financial management skills. With partnerships formed with five major universities and over 3,800 participants registered, Jago Money Quest has successfully demystified finance, making it accessible and engaging for the youth. Players reported improved financial literacy and confidence, positioning the game as an impactful tool for education.
L’Oréal Indonesia: MYSLF Discovery Game
Game Genre: Word Puzzle
When launching the YSL MYSLF men’s fragrance, L’Oréal Indonesia wanted a campaign that stood out. Partnering with Level Up powered by Agate, we designed the MYSLF Discovery Game, a word puzzle experience that immersed users in the brand story while fostering engagement.
Players explored the essence of MYSLF through words representing boldness, kindness, and strength. By referring friends, they earned a chance to win perfume samples, fueling excitement around the launch. Delivered within two weeks, the campaign proved its worth by generating buzz and creating a meaningful connection between the product and its audience, redefining how brands approach product launches.
Erajaya Group: Eraversary 2024: Cari Kata
Game Genre: Word Search Puzzle
For its annual Eraversary campaign, Erajaya Group once again collaborated with us to enhance the Eraspace app. This year, we introduced an interactive word search game, Cari Kata, designed to boost daily app engagement, retention, and loyalty.
The game’s rewarding mechanics, seamless app integration, and educational content resulted in over 16,000 game sessions during the campaign. Not only did the initiative attract new users to the platform, but it also deepened the connection with Erajaya’s loyal customers. This collaboration demonstrates how gamification can amplify customer engagement and celebrate milestones effectively.
Working Culture Assessment
Game Genre: Game-Based Recruitment Assessment
One of our clients sought a revolutionary way to enhance their recruitment process, ensuring candidates aligned with the company’s core values and working culture. To address this, we developed a gamified assessment platform that features mini-games reflecting the company’s working principles.
Over 7,000 users participated in this engaging assessment, with 95% of candidates rating it highly. This innovative solution not only streamlined the recruitment process but also provided a dynamic way for candidates to demonstrate their alignment with the company’s values, reinforcing the importance of culture fit in hiring.
Denso Indonesia: Denso VR Simulator
Game Genre: Virtual Reality Training Simulator
PT Denso Indonesia partnered with us to develop the Denso VR Simulator for their employee training. The training tool uses advanced VR technology to simulate real-world scenarios, emphasizing the importance of high-quality car wipers for visibility and safety in various weather conditions.
Through this collaboration, employees gained critical skills efficiently and effectively, enhancing their understanding of the real-world implications of their work. The Denso VR Simulator has set a new standard for training in the automotive industry, aligning perfectly with Denso’s vision of quality and safety.
Astra Group: Astra Virtueverse
Platform: Virtual Job Fair Platform
Astra Group entrusted us to revamp the Astra Virtue platform, their primary recruitment channel. Our goal was to create an engaging, informative, and interactive virtual job fair experience, complete with real-time communication between candidates and recruiters and a 360-degree immersive event environment.
The revamped platform successfully hosted multiple recruitment events, achieving 18,000 visitors per day and 1,500 job applications. By strengthening employer branding and delivering a seamless user experience, Astra Virtueverse has solidified its position as a cutting-edge recruitment tool for the Astra Group’s diverse subsidiaries.
These partnerships highlight the breadth of possibilities gamification can unlock with us. Each project shows how tailored solutions can address unique challenges while creating meaningful experiences. Thank you to our collaborators for being part of our 2024 journey, we’re excited to create more success stories together!
A Year of Innovation and Collaboration
Our Industry Engagement
In 2024, Level Up powered by Agate made a significant impact by sharing insights at key events and fostering partnerships with industry leaders. We were actively engaged with the industry through various impactful activities. Our team took part in speaking engagements at prominent events with industry leaders, academic institutions, and broader audiences through various impactful initiatives. We shared insights on gamification and digital transformation as keynote speakers and panelists at prominent events, including:
- Intipesan, where we explored gamification’s transformative power.
- UMN x Kontan: Raise You Up 2024, showcasing our expertise in gamification.
- Astranauts 2024, emphasizing gamification’s role in real-world problem-solving.
- Freshminds, connecting with emerging talents and sharing forward-thinking solutions.
- GamiCon48V, an international conference where the best minds in gamification come together.
Workshops and Consultations
At the pre-sales stage, we provided hands-on Creative & Innovative Ideation workshops designed to uncover unique solutions tailored to specific client objectives. Guided by the Level Up Gamification Framework, these workshops covered critical areas such as defining game purpose and metrics, building core gameplay, and fulfilling technical requirements. Each session offered an intensive 3-5 hour experience to unlock creative potential and align strategies with business goals.
Expert Insight Sessions
Our Level Up Your Business! Webinar Series delivered expert knowledge on gamification’s practical applications. Topics ranged from gamified employee assessments to insights on project management, game art, business development, and quality assurance. These sessions showcased our expertise across multiple domains, providing participants with actionable strategies to enhance their initiatives.
Expert Insight Sessions
We collaborated with universities and organizations to deliver impactful talks and workshops, including:
- Discussions with KIT Global and DEUS at Tech in Asia Conference 2023, focusing on digital marketing and technological advancements.
- Bina Nusantara (BINUS) University’s Studium Generale, inspiring audiences in Bandung and Malang with innovative approaches.
- Workshops with institutions like Freshminds and BPJS Kesehatan to explore gamification’s transformative potential.
A Word from Jun
“As a leading gamification company in Indonesia, we are committed to enhancing brand engagement and driving people growth through our multiplatform solutions. With our continued success, we aim to spread our value to other regions. This journey is just beginning, and with exciting innovations planned for 2025, we invite you to collaborate with us to craft solutions that focus on business metrics and Level Up your opportunities.”
What’s Next
As we look to 2025 and beyond, our journey is far from over. Our mission is clear, to inspire and transform how people interact with games and gamification. With continued innovation, we aim to:
- Expand our reach to new regions, sharing our value and expertise on a global scale.
- Develop more gamification initiatives that address complex business metrics while providing engaging user experiences.
- Strengthen collaborations with companies across industries to create tailored solutions that meet unique challenges.
Exciting innovations are on the horizon, and we can’t wait to share what’s next. But more importantly, we want to create the future of gamification together with you. Collaboration has always been at the heart of our success, and we’re eager to partner with visionary companies to unlock new possibilities.
Join Us in Creating Gamification Together
As we close this chapter and prepare for the next, we extend our gratitude to everyone who has been part of our journey. Your trust, support, and collaboration have fueled our growth and achievements.
Let’s continue to innovate, inspire, and make a lasting impact, together. Here’s to an exciting year ahead, full of opportunities to Level Up!
If you are interested in learning more about gamification and how it can benefit you or your organization
Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.
The Authors
Junialdi Dwijaputra
Dias Setyanto
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