Eraversarry 2024 | Cari Kata
Erajaya Group continues its tradition of celebrating customer loyalty and engagement through its annual Eraversary campaign. This initiative commemorates the company’s milestones and rewards its customers with exciting prizes and interactive experiences.
In 2023, Erajaya’s Eraversary collaborated with Level Up powered by Agate, which included a quiz game that significantly boosted website traffic and app usage. For the 2024 celebration, Erajaya collaborated once again with Level Up powered by Agate to introduce a new interactive game within the Eraspace app—a word search puzzle designed to engage users further and encourage app adoption.
Eraspace Platform and Engagement Goals
Eraspace, Erajaya’s loyalty app, serves as a hub for customers to explore products, services, and promotional campaigns. By integrating gamified experiences, Erajaya aims to:
- Enhance daily active user (DAU) metrics.
- Increase user retention through rewarding gameplay.
- Build excitement around the Eraversary event.
Objective
- Drive higher app engagement during Eraversary 2024.
- Attract new users to the Eraspace platform.
- Reward loyal customers with enticing prizes.
- Strengthen brand loyalty by creating enjoyable and rewarding experiences.
Solution
Engaging Word Search Game
Level Up powered by Agate designed and developed a word search game tailored for Eraversary 2024. This new addition to the Eraspace app focused on delivering fun, educational, and rewarding gameplay.
Key Features
Reward System
Tokens earned in the game could be redeemed for prizes, ranging from vouchers to gadgets.
Educational Content
The game improved players’ vocabulary and cognitive skills.
Seamless Integration
The game was accessible directly via the Eraspace app, ensuring a smooth user experience.
Result
Over 16,000 game sessions during the Eraversary 2024 campaign.
Through its collaboration with Level Up powered by Agate, Erajaya Group continued its tradition of using gamification to celebrate milestones and engage its customers. This word search game attracted new users and deepened the connection between Erajaya and its loyal customers, reinforcing the success of the Eraversary campaign.
Result
Gallery
Ready to experience a new way to engage your audience?
Ready to experience a new way to engage your audience?
