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Gopay Suwit

Facing the dynamic landscape of mobile payment platforms, GoPay encountered the challenge of elevating user engagement and transaction volumes in its peer-to-peer (P2P) transfer services. Seeking a solution that would captivate users and drive increased activity, GoPay embarked on a strategic collaboration with Level Up, powered by Agate. This collaboration aimed to introduce an innovative in-app game that would not only entertain users but also serve as a unique mechanism to incentivize P2P transactions. By addressing the need for a fresh approach to user engagement, GoPay sought to overcome the existing hurdles in fostering increased activity within its platform.

Objective

The primary objective of integrating Suwit into the GoPay platform was to elevate P2P transfer engagement and increase transaction volumes.

Solution

By collaborating with Level Up powered by Agate, GoPay created a gamified in-app experience called Suwit, strategically designed to enhance the P2P transfer ecosystem and redefine user interaction within the mobile payment realm. Suwit was designed as a unique and engaging in-app game that leveraged gamification elements. Traditional hand gestures (rock, paper, scissors) were incorporated into the digital realm, along with interactive animations and rewards, encouraging users to initiate P2P transfers.

Result

Suwit’s integration resulted in an impressive

40%

average increase in P2P transfers.

The game’s launch day saw a remarkable

74%

surge in user engagement,
 indicating strong user interest.

Result

Suwit’s integration resulted in an impressive

40%

average increase in P2P transfers.

The game’s launch day saw a remarkable

74%

surge in user engagement,
 indicating strong user interest.

Result

Gallery

Ready to experience a new way to engage your audience?

Ready to experience a new way to engage your audience?

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© 2023 Agate. All rights reserved.
Edit Template
All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law.

© 2023 Agate. All rights reserved.

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Home
Services
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Contact

Gamification 101
Case Studies
Gamification for Marketing
Gamification for Learning

All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law.

© 2023 Agate. All rights reserved.