Gopay Suwit
Faced with challenges in increasing user engagement and transaction volumes in its peer-to-peer (P2P) transfer services within the dynamic mobile payment platform landscape, GoPay tackled this by partnering with Level Up powered by Agate to introduce an innovative in-app game. This game aimed not only to entertain users but also to incentivize P2P transactions, addressing the need for a fresh approach to user engagement and overcoming existing hurdles in fostering increased activity within the platform.
Objective
The primary objective of integrating Suwit into the GoPay platform was to increase P2P transfer engagement and increasing transaction volumes.
Solution
By collaborating with Level Up powered by Agate, GoPay entrusted Level Up to create a gamified in-app experience called Suwit, strategically designed to enhance the P2P transfer ecosystem and
redefine user interaction within the mobile payment realm. Suwit was designed as a unique and engaging in-app game that uses gamification elements. Traditional hand gestures (rock, paper, scissors) were incorporated into the digital realm, along with interactive animations and rewards. Encouraging users to initiate P2P transfers.
Result
Suwit’s integration resulted in an impressive
40%
Average increase in P2P transfers
The game’s launch day saw a remarkable
74%
Surge in user engagement, indicating strong user interest.
Result
Suwit’s integration resulted in an impressive
40%
Average increase in P2P transfers.
The game’s launch day saw a remarkable
74%
Surge in user engagement, indicating strong user interest.
Result
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