How Gamification Marketing Can Boost Your Business

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Edit Template How Gamification Marketing Can Boost Your Business Gamification marketing is a powerful strategy that can help you attract, engage, and retain customers in a competitive and crowded market.  But why should you gamify your marketing? What are the benefits and challenges of gamification marketing? And how can you create compelling and fun gamified campaigns for your business? We will answer these questions and provide some examples and tips to help you get started with gamification marketing.  Benefits of Gamification Marketing Gamification marketing can offer many benefits for your business, such as:  Increasing customer engagement and loyaltyGamification can make your marketing more interactive and enjoyable, which can increase customer satisfaction and retention. Gamification can also create a sense of achievement and competition, which can foster customer loyalty and advocacy.  Enhancing brand awareness and differentiationGamification can help you stand out from the crowd and create a memorable impression on your customers. Gamification can also showcase your brand personality and values, which can increase customer trust and affinity.  Driving customer behavior and conversionsGamification can influence customer behavior and decisions by providing incentives and feedback. Gamification can also create a sense of urgency and scarcity, which can increase customer action and conversions.  Collecting customer data and insightsGamification can help you gather valuable data and feedback from your customers, such as their preferences, behaviors, and opinions. Gamification can also help you segment and personalize your marketing based on customer data and insights.  Challenges of Gamification Marketing Gamification marketing is not without its challenges, such as:  Designing and implementing gamificationGamification requires careful planning and execution, which can be time-consuming and costly. Gamification also requires constant testing and optimization, which can be challenging and complex.  Balancing fun and valueGamification should not be just for the sake of gamification. Gamification should provide real value and relevance for your customers and your business. Gamification should also be fun and engaging but not too easy or too hard, which can affect customer motivation and satisfaction.  Avoiding ethical and legal issuesGamification should not be manipulative or deceptive, which can harm your brand reputation and customer trust. Gamification should also comply with the relevant laws and regulations, such as data privacy and consumer protection, which can vary across different regions and industries.  Examples of Gamification Marketing Many brands have successfully used gamification marketing to achieve their goals and delight their customers. Here are some examples of gamification marketing campaigns that you can learn from and get inspired by:  HelloFreshHelloFresh is a meal kit delivery service that used gamification to increase customer engagement and loyalty. HelloFresh created a loyalty program called Fresh Rewards, which allows customers to earn points for every purchase, referral, and review. Customers can redeem their points for discounts, free boxes, and other rewards. HelloFresh also gamified their app and website with badges, challenges, and recipes of the week, which encourage customers to explore new cuisines, cook more often, and share their feedback.  Under ArmourUnder Armour is a sports apparel and equipment company that used gamification to promote their brand and products. Under Armour partnered with NBA star Stephen Curry to create a mobile game called Steph IQ, which is a live trivia game that tests the fans’ knowledge of basketball and Curry. The game is activated whenever Curry makes his first three-pointer in a game, and the fans can join the game and answer 10 questions for a chance to win prizes, such as Under Armour gear, NBA tickets, and Curry memorabilia.  StarbucksStarbucks is a coffeehouse chain that used gamification to enhance their customer loyalty program. Starbucks created a game called Starbucks for Life, which is a seasonal game that runs during the holidays. Customers can earn game pieces for every purchase, and collect them to win prizes, such as free drinks, merchandise, and the grand prize of free Starbucks for life. Starbucks also gamified their app and website with stars, levels, and personalized offers, which reward customers for their purchases and preferences.  Tips for Gamification Marketing If you want to create your own gamification marketing campaign, here are some tips to help you succeed:  Know your goals and metricsBefore you start gamifying your marketing, you should have a clear idea of what you want to achieve and how you will measure it. You should also align your gamification goals and metrics with your overall business goals and metrics, such as revenue, retention, and referrals.  Know your audience and contextYou should also understand who your target customers are, what they want, and what motivates them. You should also consider the context and channel of your gamification, such as your app, website, email, or social media. You should design your gamification to suit your audience and context and provide a seamless and consistent experience across different touchpoints.  Use a variety of game elementsYou should not limit yourself to one or two game elements, such as points and badges. You should use a mix of game elements, such as levels, challenges, rewards, leaderboards, and stories, to create a rich and diverse gamified experience. You should also balance the intrinsic and extrinsic rewards, such as fun, feedback, and recognition, to appeal to different types of customers and motivations.  Test and optimize your gamification. You should not launch your gamification without testing and validating it. You should test your gamification with a small group of customers and collect their feedback and data. You should also monitor and analyze your gamification performance, and make adjustments and improvements as needed. You should also keep your gamification fresh and updated, and add new features and content to maintain customer interest and engagement.  If you are interested in learning more about gamification and how it can benefit you or your organization   Check out our gamification services page and contact us today. We are ready to help you… Continue reading How Gamification Marketing Can Boost Your Business

Games as a Safe Space to Fail: Redefining Gamification

In our previous discussion, we explored how games create a unique environment where failure is safe to the learning process and in game-based learning (GBL)

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Edit Template Games as a Safe Space to Fail: Redefining Gamification I recently introduced video games to someone who had never really thought about playing them before. Sure, this person had played a simple game of Monopoly and had dabbled a bit with video games thanks to their younger sibling, so not in a way that this person actually got into it. So, there we were— I introduced this person to a competitive racing game where you can collect power-ups along the track to either hinder your opponents or boost yourself for a competitive edge (you probably know the game I’m talking about). I also showed them a classic Japanese party game from 1996 that veteran gamers will instantly recognize. After just two to three rounds, this person had enough. They couldn’t handle the idea of losing because they weren’t familiar with the controls and were too afraid to compete again. From then on, I wondered whether video games, instead of bringing joy, might do the opposite. This thought led me to another question: “If video games can sometimes be unenjoyable, could gamification tools also potentially fail to bring joy or be less effective than we think?”    In our previous discussion, we explored how games create a unique environment where failure is not only safe but integral to the learning process. Research by F. Eamonn Powers and Robert L. Moore highlighted the importance of failure in game-based learning (GBL), showing that when failure is embedded into educational games, it can lead to deeper, more meaningful learning experiences. Similarly, the work of Natalia Hefkaluk and colleagues demonstrated how players of challenging games like Celeste use failure as a stepping stone to mastery, developing persistence and problem-solving skills that are valuable both in games and in real life.    This understanding challenges the traditional methods of gamification often employed in educational settings. Conventional gamification, which relies on points, badges, leaderboards, and rewards, often mirrors the traditional grading system. These methods, while designed to motivate, can inadvertently create pressure, leading to unhealthy competition, stress, and even cheating among students. This article will discuss how a reimagined approach to game-based learning can better address these issues, making learning itself fun and encouraging students to embrace failure as part of the journey.  1. Moving Beyond Traditional Gamification Traditional gamification methods—points, badges, leaderboards, and rewards—often replicate the very systems they seek to improve. While these tools can provide short-term motivation, they share many of the same pitfalls as traditional grades and rankings. When students are overly focused on earning points or climbing leaderboards, the emphasis shifts from learning to performance. This can lead to increased pressure, anxiety, and a higher likelihood of cheating as students strive to achieve the highest scores at any cost.  This is a significant issue because it reduces learning to a transactional process, where the ultimate goal is to obtain a reward rather than to understand and engage with the material. Such an environment discourages risk-taking and creativity, as students may choose safer, less challenging paths to ensure they achieve the desired outcome. Moreover, this focus on extrinsic rewards can diminish intrinsic motivation, the very drive to learn for the sake of learning itself.  To truly harness the potential of games in education, we need to move beyond these superficial gamification tactics. Instead of merely rewarding achievement, we should focus on creating learning experiences that are inherently enjoyable and fulfilling, where the act of learning is its own reward.  2. Game-Based Learning: A New Approach to Engagement Game-based learning (GBL) offers an alternative by making the learning process itself engaging, where the journey is just as important as the destination. In this approach, failure is not punished but embraced as a necessary part of growth. Games are designed to be challenging yet achievable, encouraging students to try different strategies, learn from their mistakes, and keep pushing forward.  The research by Powers and Moore highlights how games can operationalize failure in a way that supports learning. Rather than discouraging failure, GBL incorporates it into the experience, allowing students to explore, experiment, and discover solutions on their own terms. This aligns with the concept of “failing forward,” where each failure is a learning opportunity that brings the player closer to mastery.  For example, in a well-designed educational game, a student might face a difficult challenge that requires multiple attempts to overcome. Each time they fail, they gain new insights, adjust their approach, and try again. This iterative process not only builds resilience but also deepens their understanding of the subject matter. The satisfaction comes not from a score or badge but from the intrinsic joy of overcoming a challenge through perseverance and creativity.  3. Reimagining Assessment through Games Game-based assessment (GBA) also benefits from this approach, shifting away from static tests and towards dynamic, interactive experiences that measure a student’s ability to apply knowledge in real-world scenarios. In a game, assessment can happen organically as part of the gameplay. Instead of being graded on a one-time performance, students are evaluated on their ability to persist, adapt, and learn from their mistakes over time.  This type of assessment is far more aligned with the skills needed in real life, where the ability to bounce back from setbacks and continuously improve is often more valuable than getting it right the first time. By embedding assessment within the game itself, educators can create a more holistic evaluation that captures not just what students know, but how they think, solve problems, and grow over time.  Anderson’s study on Virulent exemplifies this, showing that students who encounter and overcome failures within the game context often achieve greater learning gains than those who do not. By reflecting on their failures and discussing… Continue reading Games as a Safe Space to Fail: Redefining Gamification

Embracing Failure: Games as a Safe Space for Learning and Growth

In traditional educational settings, failure is often viewed as something to be avoided. It can lead to stress, anxiety, and even a decrease in motivation to learn.

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Edit Template Embracing Failure: Games as a Safe Space for Learning and Growth In traditional educational settings, failure is often viewed as something to be avoided. It can lead to stress, anxiety, and even a decrease in motivation to learn. However, in the context of games, failure is often an integral part of the learning experience, one that can foster growth and skill development. This article explores how games can serve as a safe space to experience failure and why this approach can offer significant benefits in learning and personal development.  Failure in Games: A Productive Paradox In the article by F. Eamonn Powers and Robert L. Moore titled When Failure Is an Option: a Scoping Review of Failure States in Game-Based Learning, failure in the context of games is seen as an element that is not only unavoidable but also essential for achieving effective learning outcomes. The article explains that failure in games is often designed as part of the instructional mechanics that encourage participants to take risks, explore, and create.  Failure in games, unlike in traditional educational environments, allows participants to experience and learn from their mistakes without long-term consequences. This provides learners with the freedom to experiment with different strategies until they find the right solution. Powers and Moore introduce the term “unit of failure” to describe how failure can be operationalized in game-based instructional interventions. This concept highlights the importance of failure as a tool that supports deep and meaningful learning.  Games as a Safe Space for Failure In games, failure is often not seen as a negative outcome but as a step toward success. This is evident in the study by Natalia Hefkaluk et al., published in the International Journal of Human-Computer Studies. The study explored how players who enjoy challenging games, such as Celeste, tend to understand and handle failure.  Hefkaluk et al. found that players engaged in difficult games demonstrate remarkable persistence after experiencing failure. They understand failure as part of the learning process and use game design to facilitate their perseverance. For instance, in Celeste, failure is often seen as an opportunity to learn and develop new skills, ultimately increasing the player’s resilience to challenges, both in the game and in real life.  Learning Through Failure: Theory and Practice The approach of learning through failure in games is supported by educational theories that recognize the importance of failure in the learning process. One such theory is productive failure, proposed by Manu Kapur. This concept suggests that learners who are given the opportunity to struggle through complex problems without direct guidance tend to develop a deeper understanding once they overcome the challenge.  This approach is reinforced by research conducted by Craig G. Anderson et al., published in Thinking Skills and Creativity. Their study analyzed the role of failure in the educational game Virulent and found that a higher level of failure before initial success in the game was associated with greater learning gains. This suggests that failure not only deepens learners’ understanding of the material but also facilitates collaborative discourse that strengthens learning.  Facing Failure with Resilience and Persistence Not all players react to failure in the same way. Some players enjoy the challenge and keep trying despite frequent failure, while others may feel frustrated and eventually give up. This variety in reactions can be explained through the concepts of growth mindset and fixed mindset, introduced by Carol Dweck.  Players with a growth mindset tend to see failure as an opportunity to learn and grow. They are more likely to persist in the face of difficulty because they value the learning process itself. On the other hand, players with a fixed mindset may view failure as a sign of inherent inability, leading to anxiety and avoidance of further challenges.  The study by Hefkaluk et al. shows that players who enjoy challenging games usually have a growth mindset, which enables them to view failure as a crucial part of the learning process and skill development. The persistence they exhibit in games reflects mental resilience that can be applied to various aspects of life.  Game Design that Encourages Learning Through Failure Game design plays a critical role in how failure is perceived and understood by players. In Celeste, for example, the design that allows players to immediately retry after failure creates an environment that supports persistence and continuous learning. This effect is enhanced by elements such as motivating music, engaging visuals, and an inspiring narrative.  This design approach aligns with the principles proposed by Kapur in creating learning environments that encourage productive failure. These environments, which are “challenging but not frustrating,” allow players to learn from their mistakes in a safe and supportive atmosphere, ultimately enhancing their understanding and skills.  Moreover, games like Virulent demonstrate how failure in games can be directly tied to learning objectives. By integrating failure into the game mechanics, players can experience learning concepts firsthand through their actions in the game, which deepens understanding and facilitates the transfer of learning to non-game contexts.  Failure in Games: Applications in Real Life While failure in games can feel safe and free of significant consequences, the lessons learned from these experiences can be applied to real life. The persistence built through failure in games can strengthen resilience in facing real-world challenges. Players learn to stay calm, think analytically, and try again after failing skills that are invaluable in more serious situations.  The study by Hefkaluk et al. emphasizes that while persistence in games may not always match the challenges faced in real life, the strategies players use to overcome failure in games can be effectively applied in broader contexts.  Conclusion Games offer a safe and supportive space to experience failure, which is quite different from traditional educational… Continue reading Embracing Failure: Games as a Safe Space for Learning and Growth

Gamification Is Not as Complicated as You Think

Gamifikasi tidak rumit. Pahami artinya dan cara Level Up powered by Agate menyederhanakan strategi gamifikasi yang mudah diakses.

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Edit Template Gamification Is Not as Complicated as You Think Gamification. The word itself conjures images of intricate game design, complex mechanics, and mountains of code. It’s no wonder so many businesses hesitate at the threshold, convinced it’s a mythical beast reserved for tech giants and coding wizards. But what if I told you the truth is far less daunting? What if I said gamification doesn’t have to be a multi-headed hydra, snarling with technical complexities?   The reality is that the core principles of gamification are remarkably accessible. It’s about having fun, meaning that it’s something you would encounter in the things you have done ever since you were a kid: competing and playing with others. Think of it like competitive eating. The activity of eating something is just a necessity for us as humans; there’s nothing special about doing it except the food we’re eating. But when there’s a reward for who gets to eat the most, the fastest, or other requirements needed to reach a particular goal, we become more engaged, excited, and even motivated to get better at it.  Yet the question remains: how do I turn something that is less effective into something I can rely on? The path from “simple” to “successful” can still feel like navigating a labyrinth. Countless articles delve into the “what” and “why” of gamification, leaving you with a mountain of information but no clear roadmap. Researchers dissect, analyze, and categorize, often leaving the practical application shrouded in mystery. This is where the perception of complexity takes root. But fear not, intrepid explorer! You can count on gamification service providers to the rescue! Gamification providers like Level Up, powered by Agate, are here to be your sherpa through the gamification wilderness. Gamification service providers like Level Up are passionate about making it accessible to everyone, regardless of technical expertise.    Here’s the secret: You don’t need to be a game developer to reap the benefits of gamification. Gamification providers like Level Up have turnkey solutions that offer pre-built mechanics that are ready to be customized to your specific needs. It’s like having a toolbox filled with gamification Legos – snap them together, add your unique brand flair, and voila! Instant engagement.    Level Up, powered by Agate, understands the skepticism surrounding gamification’s complexity. The term itself may sound daunting, conjuring images of intricate systems and convoluted strategies. However, we’re here to dispel the myth that gamification is an impossible puzzle. In fact, gamification can be a game-changer for your business, and we’re here to guide you through the process. Let’s take a closer look at some of the common misconceptions that fuel the myth of gamification complexity:  Myth #1: Gamification requires extensive coding and technical expertise. Reality: While advanced gamification projects might involve coding, there are countless ways to leverage gamification principles without writing a single line of code. Our turnkey solutions and pre-built mechanics require minimal technical know-how, making them perfect for beginners.  Myth #2: Gamification is expensive and time-consuming. Reality: While complex, custom-made solutions will naturally require more investment, gamification can be surprisingly cost-effective, especially when compared to traditional marketing or training methods. Our turnkey solutions offer a quick and affordable way to get started, and even custom projects are designed with efficiency in mind.  Myth #3: Gamification only works for certain industries or demographics. Reality: Gamification’s versatility is one of its greatest strengths. From e-commerce and retail to entertainment, FMCG, NGOs, event organizers, creative agencies, and digital services, its applications are boundless. It’s all about understanding your audience and tailoring the experience accordingly.  Unlocking the Potential of Gamification Gamification is not about adding unnecessary complications; it’s about enhancing user experience and driving desired behaviors. Our turn-key gamification services offer ready-to-implement solutions that seamlessly integrate with your existing systems. As a Senior Level Marketing Director, Marketing Manager, Brand Manager, or Product Marketing Manager, your time is valuable. Our turn-key approach ensures a swift and hassle-free implementation, allowing you to focus on what you do best – strategizing and overseeing your marketing initiatives.  Custom-Made Gamification Recognizing that each business is unique, our custom-made gamification solutions are designed to align with your specific goals and objectives. We work closely with you to understand your brand, target audience, and desired outcomes. By tailoring our gamification strategies to your individual needs, we ensure that the end result is not only effective but also a perfect fit for your brand identity.  Marketing and Learning Solution Gamification In the fast-paced world of marketing and learning, staying ahead is crucial. Our gamification services extend beyond mere entertainment; we use gamification to enhance both marketing campaigns and learning programs. Engage your audience, build brand loyalty, and facilitate knowledge retention through our innovative and effective gamification solutions.  Simplifying Complexity with Level Up powered by Agate We acknowledge that the idea of incorporating gamification into your business may seem overwhelming. However, we’re here to simplify the complexity, providing you with a clear path to success. Here’s how Level Up powered by Agate navigates the intricacies of gamification to make it accessible and beneficial for your business:  Expert Guidance Our team of gamification experts is dedicated to demystifying the process for you. We understand the challenges faced by marketing professionals, and we’re well-versed in tailoring gamification strategies to meet the unique demands of different industries. With Level Up powered by Agate by your side, you’ll have a team of experts guiding you through every step of the gamification journey.  Intuitive Platforms Our gamification platforms are designed with user-friendliness in mind. We prioritize intuitive interfaces and seamless integration, ensuring that you and your team can effortlessly manage and monitor gamification campaigns. Whether you’re a seasoned marketing director or a brand manager exploring gamification for… Continue reading Gamification Is Not as Complicated as You Think

Global Gamification Market: The Future of Digital Marketing 

Find out the current Global Gamification Market and benefit from it now with Level Up! Contact us for more information.

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Edit Template Global Gamification Market: The Future of Digital Marketing  Did you know that gamification is a huge and growing market?  In fact, the global gamification market size is expected to increase from $9.1 billion in 2020 to $30.7 billion by 2025, at a CAGR of 27.4%. Gamification is also widely adopted by the world’s leading companies, as more than 70% of Global 2000 companies use gamification in their business processes. This is because gamification can help them attract, retain and satisfy their customers by providing them with value, entertainment and social interaction. As a result, with gamification, companies are proven to increase customer retention rates by 5% and profits by 25% to 95%.    Benefits of Gamification in Digital Marketing  Gamification is one of the biggest trends in digital marketing today that has many benefits for digital marketers, including:    Increase brand awareness and customer loyalty.   Gamification can make users more interested and engaged with the brand, and increase a sense of community and trust. Gamification can also provide incentives for users to share their experiences with others through social media or other platforms.    Increase conversions and sales.   Gamification can encourage users to take actions desired by marketers, such as signing up, purchasing, downloading or referring a product or service. Gamification can also increase the lifetime value of customers by encouraging them to return and use the product or service repeatedly.    Improve customer data and insights.   Gamification can collect valuable data on user behavior, preferences, and needs. This data can be used to improve product or service offerings, customize marketing messages, and create more personalized and relevant experiences for users.    Gamification is the future of digital marketing as it has great potential to create fun, meaningful, and profitable experiences for both users and marketers. According to the gamification global market report, the gamification market is expected to grow from USD 9.1 billion in 2020 to USD 30.7 billion in 2025, at an annual growth rate of 27.4%. Some of the factors driving the growth of this market are increasing demand for gamification solutions across various industry sectors, increasing adoption of mobile and cloud technologies, and increasing awareness of the benefits of gamification.    The gamification market is segmented on the basis of deployment mode (on-premises, cloud), size (small and medium businesses, large enterprises), solution type (open platform, closed platform/enterprise), end-user vertical (retail, banking, government, healthcare, education and research, IT and telecom), and geography. The global gamification market is expected to reach maturity by 2023, with over 70% of organizations using gamification for marketing, training or customer loyalty purposes.       Today, companies around the world are using gamification to great effect to increase user engagement and productivity. In fact, 85% of employees are proven to be more engaged when gamification solutions are implemented in their workplace.    Furthermore, 90% of survey respondents believe that learning solutions created based on gamification are effective. There are also many examples of businesses that have gamified their processes and have seen impressive results.       But has gamification reached its peak? How can you apply these trends to design better gamification programs?    Global gamification market  The world will continue to see a growing demand for gamified systems.    So far, North America will continue to dominate the gamification market share over the next five years. This will be driven by the dominant number of mobile internet users in the region, with 90% of the population owning a smartphone.    The gamification market in Europe will also expand significantly in the projected period. Support from local governments and key stakeholders will help amplify this growth. For instance, policymakers in the UK and France will organize more gamification conferences and events.    While North America and Europe will remain the biggest players, other regions are catching up. Africa will see the fastest growth rate, with gamification in the region projected to grow by 60.1% by 2023. Much of this increase will come from an increase in local and regional providers of gamified solutions.    Likewise, Latin America and the Middle East will thrive, as more startups adapt to gamified solutions on the continent. The rise of eLearning and game-based education in Brazil will also help boost gamification in the region.   Asia Pacific will also grow exponentially. China and India will help drive the gamification market in the region as they focus on improving user experience.    Large Enterprises Will Dominate the Business Sector A Gartner report shows that gamification has now been adopted by more than 70% of businesses listed in the Global 2000 list. This trend will continue to grow as more organizations gamify their business operations.   Large enterprises are expected to have the largest market share, with many of them being early adopters of gamification software. They are also likely to invest in more innovative gamification solutions. Companies such as Oracle, Hewlett Packard, IBM and Google will help drive this trend.   Small businesses will also gamify their recruitment and sales activities in response to growing competition in the SME space. We also expect that this sector will increase its use of gamification strategies through the use of social media.   Retail & Education Sectors to Approach Maturity Gamification is approaching maturity within the education and enterprise retail sectors. To date, retail is the largest recipient sector of gamification, with a market share of 28.6%. Education follows as the next most popular sector. This is not a surprising as 80% of learners are more effective with gamified practices. Also, with 97% of children playing computer games, teachers will continue to gamify their classroom practices. On the retail side, organizations benefit from gamified training practices. Gamification has been shown to increase employee engagement by more than 60%.   Conclusion With rapid growth and widespread adoption by leading companies, gamification has proven… Continue reading Global Gamification Market: The Future of Digital Marketing 

60 Percent of People’s Diseases are Caused by Air Pollution

Jelajahi bagaimana polusi udara berkontribusi terhadap 60% penyakit di Jakarta, menekankan perlunya tindakan segera dan peningkatan kualitas udara.

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Edit Template 60 Percent of People’s Diseases are Caused by Air Pollution Air pollution, particularly from vehicular emissions, is a significant source of diseases today. In Jakarta, Indonesia, diseases related to vehicular emissions and air pollution, including acute respiratory infection, bronchial asthma, bronchitis, and eye and skin irritations, were reported in 63% of total visits to healthcare centers.  Budi Haryanto, researcher from the Department of Environmental Health, Faculty of Public Health, Universitas Indonesia, has conducted extensive studies on this issue. In one of his studies, he stated:  “Air pollutant in Jakarta is a high-risk factor for acute respiratory diseases in children.”   The study’s objective is to determine the effect of air pollution on respiratory diseases among elementary school children in Jakarta. His findings suggest that improved air quality monitoring, better quality gasoline, reduced traffic congestion, and promotion of better public transport and green energy can significantly reduce the health risks associated with air pollution.  In addition to his role as a researcher, Budi Haryanto also serves as the Head of the Research Center for Climate Change at Universitas Indonesia (RCCC-UI). In this capacity, he has also spoken about the impact of pollution on both physical and mental health in the long and short term. He stated that approximately 60% of diseases that humans generally suffer from originate from exposure to air pollution.   “Compare this with diseases caused by consumption through the mouth. That’s only about 15%”  In a conversation with Katadata Green at the UI Multidisciplinary Lab, he mentioned that in the short term, cough, flu, and throat inflammation are common in people exposed to air pollution. Meanwhile, long-term diseases have the potential to be more chronic.  In another study, Haryanto suggested that air pollution, including Particulate Matter (PM) 2.5, was one of the primary contributors to COVID-19 fatalities worldwide. The study found that long-term exposure to PM 2.5 showed a positive correlation with COVID-19 mortality, suggesting that COVID-19 mortality is more strongly influenced by prolonged PM 2.5 exposure rather than short-term exposure alone.  These findings highlight the critical role of air pollution in causing diseases and the urgent need for measures to improve air quality.  Urgent Need for Action Against Pollution in South Tangerang As of 2024, South Tangerang has been identified as the most polluted city in Indonesia according to a Swiss air quality technology company that provides real-time air pollution data and solutions for monitoring air quality, IQAIR. This alarming situation is largely attributed to industrial emissions, heavy traffic, and the burning of waste. These factors have contributed to high levels of particulate matter PM 2.5, which lead to severe health issues such as respiratory infections, cardiovascular diseases, and other chronic illnesses.  Air pollution is one of the greatest environmental risks to health. By reducing air pollution levels, countries can reduce the burden of disease from stroke, heart disease, lung cancer, and both chronic and acute respiratory diseases, including asthma. In 2019, 99% of the world’s population was living in places where the WHO air quality guidelines levels were not met. The combined effects of ambient air pollution and household air pollution are associated with 6.7 million premature deaths annually. Ambient (outdoor) air pollution alone is estimated to have caused 4.2 million premature deaths worldwide in 2019, with 89% of these premature deaths occurring in low- and middle-income countries, primarily in the WHO South-East Asia and Western Pacific Regions. Policies and investments supporting cleaner transport, energy-efficient homes, power generation, industry, and better municipal waste management would reduce key sources of outdoor air pollution. Access to clean household energy would also greatly reduce ambient air pollution in some regions.  Dire Consequences if Immediate Action is Not Taken If immediate action is not taken, the consequences will be dire. Increased pollution levels will continue to degrade air quality, exacerbating health problems and reducing the quality of life for residents. Long-term exposure to pollutants like PM2.5 has been linked to higher mortality rates, as seen during the COVID-19 pandemic, where prolonged exposure to air pollution worsened outcomes for those infected . The economic impact will also be significant, with rising healthcare costs and decreased productivity due to illness.  Educating Future Generations: A Key Solution To address this crisis, it is crucial to educate future generations and the youth about the importance of taking care of our climate. This can be achieved through initiatives that promote understanding and proactive behaviors such as recycling, reducing vehicle use, and supporting clean energy alternatives. Education needs to be delivered through effective learning methods that instill a subconscious awareness and deep care for the environment in young minds.  The Role of Gamification in Environmental Education One effective method for achieving this is through gamification. Gamified learning, designed by game development experts like Level Up powered by Agate, offers an impactful way to educate the youth. For instance, Level Up powered by Agate has collaborated with CIFOR to create the Landscape Game, an online board game that educates players about carbon capture, storage, and environmental conservation. This game simulates real-world scenarios, allowing players to manage landscapes sustainably while balancing economic and environmental goals.  The game incorporates elements from popular strategy games and provides a platform where players can assume roles such as policymakers, conservationists, and land managers. By navigating various ecosystems and making strategic decisions, players learn about the impacts of land use and the importance of sustainable practices.   Conclusion In conclusion, addressing the pollution crisis in Indonesia requires immediate action and innovative solutions. By educating future generations through engaging methods like gamification, we can foster a culture of environmental responsibility that will help mitigate pollution and protect the health and well-being of our communities. It is imperative that we take these steps now to secure a healthier and… Continue reading 60 Percent of People’s Diseases are Caused by Air Pollution

Why Do We Need Gamification in Marketing?

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Edit Template Why Do We Need Gamification in Marketing? Gamification in marketing is one effective strategy to attract and captivate target audiences. By incorporating game elements and mechanics into marketing strategies, you can make your marketing more appealing, enjoyable, and profitable. Here are some reasons why gamification marketing is crucial for your marketing:    Increase Interest and Interaction Gamification can make users more interested and engaged with your brand. By offering rewards, challenges, and feedback, gamification marketing can trigger curiosity and user satisfaction. Engaged users will spend more time and attention on your marketing platform or campaign.  Boost Customer Loyalty By offering rewards, challenges, and incentives, gamification marketing can foster loyalty and emotional connections between customers and your brand. Gamification can make users feel valued and recognized by the brand through the activities and rewards provided. Gamification marketing can provide a sense of achievement and progress to your users. Users who feel appreciated are more likely to become loyal customers.  Motivate Customers Gamification can influence user behavior according to our marketing goals. By setting goals, rules, and incentives, gamification marketing can encourage users to take specific actions, such as sharing our content, giving testimonials, or making purchases.  Collect Data and Personalization Gamification can be used to gather valuable customer data, such as preferences and behavioral patterns. By tracking the activities, achievements, and feedback of your users, gamification marketing can provide valuable insights into the needs and desires of your users. This data can then be utilized for marketing efforts and offering personalized experiences to individual users.  Expand Audience Reach Gamification marketing can help you reach a wider audience. By including social elements such as rankings, competitions, and collaboration, gamification can encourage users to share their achievements and experiences with their networks. This can enhance the visibility and organic growth of your brand through word-of-mouth.  Brand Storytelling Gamification can help you tell your brand story in a more engaging and profound way. By creating narratives, characters, and worlds that align with your identity, gamification can effectively communicate your unique values, mission, and selling propositions.  Education and Training In the context of educational marketing or employee training, gamification can make learning more enjoyable and effective. Gamification can enhance knowledge retention and encourage continuous learning. Not only for your employees, but gamification can also help educate customers about your products or services in a more engaging and effective way. By using game elements such as tutorials, simulations, or quizzes, gamification can improve customer understanding and retention of knowledge about your products or services.  Competitive Advantage: Implementing gamification can differentiate your brand from competitors by offering a more engaging and enjoyable customer experience. With gamification marketing, you can create added value for your customers not solely based on the price or quality of your products or services.  Measurable Results: Gamification in marketing can be easily measured and analyzed through various metrics, such as user participation, completion rates, and conversion rates. This data can provide feedback and evaluation on the effectiveness of your marketing strategy.  Brand Affinity and Emotional Connection: Gamification marketing can evoke emotions and positive experiences, leading to a stronger affinity for the brand. Positive associations with the brand can result in long-term customer loyalty and advocacy. Overall, gamification in marketing is a powerful tool for brands to connect with their audience, drive desired behaviors, and create memorable experiences that leave a lasting impact.  Level Up Marketing Solutions If you are interested in incorporating gamification into your marketing, Level Up offers various gamification marketing solutions that can help your brand achieve its targets and business goals. Here are some gamification marketing solutions offered by Level Up:  In-App Enhancement Built to work directly with existing systems, In-App Enhancement is a proven solution that can increase user app retention and engagement, leading to increased profitability. This flexible solution allows you to create or integrate interactive and rewarding loyalty programs. In-App Enhancement is also a dynamic way to engage your brand fans.  On-Ground Activations Marketing strategies that involve direct and interactive experiences with the brand at specific locations. On-ground activations can enhance consumer awareness, engagement, and loyalty in a fun and memorable way. Here are some technologies that can be used to make on-ground activations more interesting.  Standalone Advergames Standalone advergames are game solutions created specifically for sales, marketing, or specific promotional purposes. Standalone advergames are games designed specifically for advertising purposes, showcasing products or services as part of the game concept or mechanism. These games can be standalone or mini-games within a larger game.  If you are interested in learning more about gamification and how it can benefit you or your organization    Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.  The Authors Related Articles All Posts All-EN Service Highlight-EN News-EN Education-EN Why Do We Need Gamification in Marketing? August 5, 2024/ What are Turnkey Games? August 1, 2024/ Turning Tests into Games: How Gamification Can Transform Conventional Tests into Engaging Games July 30, 2024/ How Astra International Uses Game-Based Assessment to Improve Employee Behavior Analysis July 29, 2024/ How Secure is Indonesia’s Cybersecurity? A Reality Check July 24, 2024/ How Can Gamification Make Your Customers Love Your Brand More? July 23, 2024/ Why You Should Gamify Your Stores July 19, 2024/ How Karyamas Improves Field Employees’ Knowledge and Work Quality with an Innovative Learning Solution Game  July 17, 2024/ Insights on Many Gamification Applications July 16, 2024/ Load More End of Content. All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and… Continue reading Why Do We Need Gamification in Marketing?

What are Turnkey Games?

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Edit Template What are Turnkey Games? Businesses today face a complex and dynamic environment that poses many challenges and opportunities. From regulatory changes and digital disruption to customer expectations and talent shortages, businesses need to adapt and innovate to stay ahead of the competition. One of the ways that businesses can do this is by using gamification. Gamification can help businesses engage and motivate their employees, customers, and stakeholders, as well as generate valuable data and insights for business improvement. But of course, It requires a strategic and tailored approach that considers the specific goals, needs, and preferences of the target audience. If a company or organization wishes to use gamification, they may face new challenges that could complicate their situation and prevent them from achieving the desired outcomes. Fortunately, there are gamification providers who can offer turnkey games as a solution.  A turnkey game is a complete, ready-to-use solution for a game project. In the world of video games, a turnkey game is a product or package that includes all the necessary components for a game to be deployed and played. These components include the game engine, assets, code, and often additional features such as pre-built levels or scenarios.   The term “turnkey” comes from the idea that a customer can “turn the key” and start using the product immediately, without the need for extensive development or customization. Turnkey games are designed to simplify the game development process and are often utilized by individuals or companies who want to create and launch a game without investing significant time and resources in developing it from scratch. These solutions can vary in complexity and may range from simple templates for mobile games to more sophisticated solutions for larger, multi-platform games. Turnkey games are frequently employed for rapid prototyping, educational purposes, or by those who may not have extensive programming or design skills but still want to create and launch a game.  Advantages of turnkey games include: Time and Cost Savings They significantly reduce the need for extensive development work and testing, resulting in time and cost savings.  Focus on Core Business Activities Turnkey games allow businesses to concentrate on core activities and marketing strategies, freeing them from technical details and ongoing maintenance.  High Quality and Reliability Turnkey games assure high quality and reliability as experienced and reputable game developers and providers develop them.  Flexibility and Adaptability They are flexible and adaptable, allowing modification and updates based on user feedback and current market trends.  Compatibility Across Devices and Platforms Turnkey games are compatible with various devices and platforms, including web, mobile, and cloud, ensuring a seamless and accessible gaming experience for customers.  How Level Up Powered by Agate Can Help You Create Turnkey Games Unlike other game developers, Level Up Powered by Agate has turnkey games for many gamification applications for all industries and organizations. Most game developers do not offer such a wide range of turnkey games, and they have different strengths and weaknesses. Level Up Powered by Agate stands out from the competition by collaborating with scholars and experts from diverse fields of study. This ensures that each turnkey game is not only engaging but also based on sound educational principles, delivering proven learning outcomes.  Level Up powered by Agate specializes in providing gamification solutions tailored for different industries and organizations. Whether it’s for employee training, customer engagement, or educational purposes, their turnkey games can be easily adapted to meet the unique requirements of any project. The gamification provider takes pride in its comprehensive gamification framework, which integrates academic theory and practical implementation. This framework covers crucial aspects such as game design, user research, data analysis, and evaluation. By merging these elements, Level Up powered by Agate ensures that their gamification solutions are not only entertaining but also strategically aligned with educational goals.  A Network of Partners and Collaborators With a network of partners, including scholars, researchers, and industry leaders, Level Up powered by Agate enriches and supports projects with a wealth of knowledge and expertise. This collaborative approach ensures that every gamification solution is robust, innovative, and backed by the latest research and industry insights.  Customer-Centric Approach Level Up powered by Agate adopts a customer-centric approach, ensuring that every project aligns with the expectations and requirements of its clients. The company emphasizes client involvement and transparency throughout the development process, guaranteeing a seamless and satisfactory experience.    Level Up Powered by Agate has developed a complete solution starting from ‘turn-key’ and ‘custom-gamification’ to help businesses adopt gamification easily. With their experience collaborating with companies in various industry sectors, they create approaches and frameworks to implement gamification according to business needs. Level Up Powered by Agate has also developed a comprehensive gamification framework that is designed to help businesses of all sizes achieve their desired results. The Level Up Gamification Framework integrates academic theory and practical implementation, covering aspects such as game design, user research, data analysis, and evaluation.  Some of the benefits of working with Level Up Powered by Agate are:  They have a team of experts and professionals in game development, gamification, and related fields who can provide you with the best solutions and advice for your project.  They have a portfolio of successful and award-winning projects, showcasing their quality and creativity in game development and gamification.  They have a network of partners and collaborators, including scholars, researchers, and industry leaders, who can enrich and support your project with their knowledge and expertise.  They have a customer-centric approach, ensuring that your project meets your expectations and requirements and that you are involved and informed throughout the process.  Conclusion Turnkey games are a great option for anyone who wants to launch an online gaming platform quickly and easily without compromising on quality and… Continue reading What are Turnkey Games?

Turning Tests into Games: How Gamification Can Transform Conventional Tests into Engaging Games

Discover how gamification revolutionizes education by turning conventional tests into engaging games.

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Edit Template Turning Tests into Games: How Gamification Can Transform Conventional Tests into Engaging Games Tests or exams are an essential part of any learning process. It helps learners assess their progress, identify their strengths and weaknesses, and receive feedback on their performance. However, many learners see conventional tests are often seen as boring, stressful, and demotivating. They can also be ineffective in measuring the actual learning outcomes and skills that are relevant to the real world. In the ever-evolving landscape of education, the traditional methods of assessment are gradually giving way to more innovative and engaging approaches.  One such transformative trend gaining momentum is the integration of gamification into conventional tests. Gamification has proven to be a game-changer in education, offering a myriad of benefits for both educators and students alike. In this article, we’ll explore the advantages of this shift and delve into the best practices for seamlessly incorporating gamification into educational assessments.  Breaking the Monotony One of the primary benefits of introducing gamification into assessments is its ability to break the monotony of conventional testing methods. Traditional tests often induce stress and anxiety, hindering a student’s ability to perform at their best. By infusing elements of play, such as competition, rewards, and a sense of accomplishment, gamification transforms the testing experience into an engaging and enjoyable activity.    Engagement is a key factor in effective learning, and gamification excels at capturing and maintaining students’ attention. Through interactive and immersive experiences, educational games create a dynamic learning environment that encourages active participation, fostering a deeper understanding of the subject matter.  Benefits of Gamifying Tests Gamifying tests can provide several benefits for both learners and educators, such as:    Increased motivation and engagement: Gamified tests can tap into the intrinsic and extrinsic motivation of learners, by providing them with clear goals, immediate feedback, rewards, and recognition. Gamified tests can also create a sense of challenge, curiosity, and fun, by adding elements of surprise, uncertainty, and novelty. Gamified tests can make learners more invested in the testing process and the learning outcomes, and reduce the anxiety and boredom associated with conventional tests.  Improved learning and retention: Gamified tests can enhance the learning and retention of learners, by providing them with opportunities to apply their knowledge and skills in realistic and relevant scenarios. Gamified tests can also stimulate the cognitive and emotional processes that facilitate learning, such as attention, memory, and emotions. Gamified tests can help learners consolidate their learning, recall information more easily, and transfer their learning to new situations.  Enhanced feedback and analytics: Gamified tests can provide more comprehensive and meaningful feedback and analytics for learners and educators, by capturing the behavior, performance, and progress of learners in a granular and dynamic way. Gamified tests can also provide immediate and personalized feedback, that can help learners identify their strengths and weaknesses, and guide them towards improvement. Gamified tests can also provide educators and trainers with valuable insights into the learning needs, preferences, and outcomes of learners, and help them adjust their teaching and testing strategies accordingly.  Best Practices of Gamifying Tests Gamifying tests is not a simple matter of adding points, badges, and leaderboards to existing tests. It requires a careful and strategic design process, that aligns the game elements with the learning objectives, the test content, and the target audience. Here are some best practices to keep in mind when gamifying tests:  Set clear and specific learning objectives Before gamifying a test, you need to define the learning objectives that you want to measure and achieve with the test. The learning objectives should be clear, specific, and measurable, and aligned with the desired learning outcomes and skills. The learning objectives should also guide the selection and design of the game elements, such as the goals, challenges, rewards, and feedback, that will be used in the test.  Choose the appropriate type and level of gamification Depending on the purpose, content, and audience of the test, you need to choose the type and level of gamification that will suit the test. There are different types of gamifications, such as structural gamification, which adds game elements to the structure and mechanics of the test, and content gamification, which adds game elements to the content and context of the test. There are also different levels of gamification, such as light gamification, which adds a few game elements to the test, and heavy gamification, which transforms the test into a fully immersive and interactive game. You need to consider the advantages and disadvantages of each type and level of gamification and select the one that will best fit the test.  Balance the challenge and the reward One of the key factors that influence the engagement and motivation of learners in gamified tests is the balance between the challenge and the reward. The challenge refers to the difficulty and complexity of the test, and the reward refers to the feedback and recognition that learners receive for completing the test. The challenge and the reward should be balanced in a way that creates a state of optimal arousal and flow for learners, where they feel neither bored nor frustrated, but rather excited and confident. The challenge and the reward should also be adaptive and personalized, based on the performance and progress of learners, and provide them with appropriate levels of scaffolding and support.  Create a compelling narrative and context Another factor that influences the engagement and motivation of learners in gamified tests is the narrative and context of the test. The narrative refers to the story and the theme that surrounds the test, and the context refers to the situation and the environment in which the test takes place. The narrative and the context should be compelling and… Continue reading Turning Tests into Games: How Gamification Can Transform Conventional Tests into Engaging Games

How Astra International Uses Game-Based Assessment to Improve Employee Behavior Analysis

Learn how Astra International Uses Games to Increase the Effectiveness of Employee Assessments

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Edit Template How Astra International Uses Game-Based Assessment to Improve Employee Behavior Analysis Employee recruitment is a crucial process for organizations as it determines the quality and suitability of the workforce. However, traditional candidate assessment methods, such as written tests or interviews, have several limitations. Conventional assessment methods are often inaccurate and may not be relevant to job requirements and situations. Moreover, they may fail to capture the complex and dynamic behaviors needed by the organization.  To address these challenges, Astra International collaborated with Level Up to create a game-based assessment tool that can evaluate the behavioral traits of potential employees in an engaging and accurate manner. The game, called Astra Underwater Maze, was designed to measure one crucial behavior for Astra International: perseverance.  Perseverance, or the ability to keep trying, is key to achieving goals and overcoming challenges. It is also linked to other behaviors expected by an organization, such as problem-solving, decision-making, adaptability, and resilience. Therefore, an organization can gain valuable insights for various positions and job tasks by assessing perseverance.  The objective of the Underwater Maze Game The main goal of creating Astra Underwater Maze is to enhance the assessment of employee candidates by moving away from traditional written tests. The game aims to provide an accurate way to evaluate specific behaviors, especially perseverance, through an interactive and enjoyable experience.  Game-based assessment is an innovative method to measure learning outcomes and behaviors using digital games as assessment tools. Game-based assessment offers several advantages over conventional assessment methods, such as:  Providing authentic and realistic contexts relevant to job requirements   Offering quick feedback tailored to situations that enhance learning and motivation, collecting rich  Diverse data reflecting candidate actions, choices, strategies, and processes   Conducting hidden assessments seamlessly integrated into the game without disrupting fun and engagement  Enhancing interest and satisfaction, reducing stress and boredom during tests.    Through these advantages, Astra International hopes to achieve a more effective and efficient way to assess perseverance and related behaviors in candidates.  Level Up Solution The Astra Underwater Maze game involves navigating a ship from one point to another without hitting maze walls. The ship moves automatically, requiring players to determine the next point for the ship’s movement accurately. This gameplay is designed to test players’ ability to control the ship without errors, indicating perseverance.  The game consists of three levels with varying difficulty levels. Each level has a different maze shape, time limit, number of checkpoints, and lives. The game also provides feedback on player performance after each level, such as the number of mistakes made, time taken, and the score obtained.  The results of the Astra Underwater Maze game can be used as an assessment of an individual’s level of perseverance. Perseverance is defined as “how much someone keeps trying to achieve goals despite facing difficulties or failures.” Perseverance is further divided into four sub-behaviors:   Willingness to try again   Ability to overcome disappointment   Seeking help or feedback   Enthusiasm to complete tasks    Implementing the assessment for Astra Underwater Maze involves collecting and analyzing data from gameplay. This data includes:  Number of mistakes made by players in each level  Time taken by players to complete each level  Score obtained by players in each level  Number of players repeating or exiting the game  This data is used to calculate a perseverance score for each player, as well as four norm scores indicating sub-behaviors of perseverance. The perseverance score ranges from 0 to 100, with a higher score indicating higher perseverance. The norm scores range from 1 to 5, with a higher score indicating higher sub-behavior.  Results After collecting and analyzing data for over three years, the Astra Recruitment Center obtained significant results. The game results not only provided a standard perseverance score but also four other norm scores. These insights offer a comprehensive understanding of candidate behavioral traits, enabling better recruitment decisions. The effectiveness of the game was demonstrated through a one-year performance analysis of accepted candidates.    Some key findings from the game include:  Player perseverance scores positively correlate with academic performance and candidates’ critical thinking abilities, indicating that perseverance is a sign of general intelligence and capability.  Player perseverance scores also positively correlate with job performance and satisfaction, suggesting that perseverance can make employees successful and happy in their roles.  The four norm scores for players show different behavioral patterns among candidates, such as willingness to take risks, seeking solutions, self-regulation, and confidence. These patterns help identify candidates’ strengths and weaknesses, as well as their suitability for various positions and job tasks.   These results demonstrate how the Astra Underwater Maze game provides a source of data on candidate behaviors. By using game-based assessment, Astra International was able to gain deep insights into candidate perseverance traits, surpassing what standard tests could provide. Furthermore, by comparing game results with actual employee performance, the Astra Underwater Maze game-based assessment proved accurate in indicating employee perseverance, making it a precise assessment tool.    If you are interested in learning more about gamification and how it can benefit you or your organization    Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.      Author Artikel Terkait All Posts All Education Service Highlight News How Astra International Uses Game-Based Assessment to Improve Employee Behavior Analysis July 29, 2024/ Apa yang dimaksud dengan Turnkey Games? July 22, 2024/ Mengubah Tes Menjadi Game: Bagaimana Gamifikasi Dapat Mengubah Tes Konvensional Menjadi Game yang Menarik July 18, 2024/ Acara Virtual Semakin Seru dengan Gamifikasi July 15, 2024/ Mengapa Anda Harus Menggunakan gamifikasi untuk Toko Ritel Anda July 11, 2024/ Meningkatkan Return on Investment dengan Gamifikasi July 9, 2024/ Mengapa Storytelling untuk Aktivitas Gamifikasi Penting July 5, 2024/ Microlearning… Continue reading How Astra International Uses Game-Based Assessment to Improve Employee Behavior Analysis