Gamifying B2B Dealer Engagement for Erajaya
Erajaya manages a vast network of B2B dealers across Indonesia, each interacting with the Erajaya for Business platform to restock devices and accessories. While the transactional flow was effective, dealers lacked ongoing motivation that encouraged frequent visits or higher spending.
Erajaya sought a strategic solution to enhance engagement, reward loyal partners, and create a more interactive digital ecosystem. Level Up powered by Agate was brought in to design and build a full gamification layer integrated into the existing B2B platform.
This initiative was delivered alongside a fully developed reward game, voucher management system, and raffle event support.
Objective
The project’s primary objectives were to:
Create an engaging and interactive experience that appreciates B2B dealers’ spending habits.
Influence and increase purchase intention through game-like mechanics including badges, tiers, quests, and rewards.
Enhance retention by motivating dealers to return and explore new tasks or challenges.
Support promotional programs by integrating campaign mechanics seamlessly into the gamified system.
Provide a transparent and smooth reward redemption experience through vouchers, leaderboards, and CMS tools.
Solution
Level Up powered by Agate developed and deployed a complete gamification ecosystem integrated.
1. Gamification System Integration
The website supported all core festival activities and served as the primary information gateway for tens of thousands of visitors.
A new Dealer Progress Dashboard was created, featuring:
- Tier progress indicators
- Real-time spending tracking
- Badges tied to achievements and purchasing behaviors
- Leaderboards for competitive motivation
- Daily/weekly quests to encourage ongoing interaction
2. Reward & Voucher System
A fully functional in-platform voucher experience was delivered:
- Dealers earn vouchers through gameplay and quests
- A dedicated “Voucher List” allows easy redemption and tracking
- Rewards are automatically tied to campaign rules through the CMS
3. Custom Mini-Game for Campaign Activation
A branded interactive game (“TAM Vaganza”) was created to:
- Engage dealers with a fun activity
- Distribute rewards through gameplay
- Support special campaigns
4. Full Admin CMS for Erajaya Team
Delivered tools include:
- Event date management
- Dealer master data
- Voucher master data
- Rule configuration
- Transaction logs
- Full reporting dashboard
5. Raffle Event System & Live Event Support
Level Up provided:
- Raffle system with multiple prize categories
- Local offline build for secure event execution
- Live support during rehearsals and the event
Result
The integrated gamification system successfully:
Enhanced dealer engagement, making the Erajaya B2B platform more interactive and rewarding.
Influenced increased spending behavior by introducing tier progression, rewards, and badges.
Boosted platform retention, with daily quests and challenge loops encouraging repeat visits.
Created seamless reward fulfillment through vouchers and game mechanics.
Elevated promotional events, demonstrated by the smooth execution of the large-scale raffle event.
This project strengthened Erajaya’s relationship with dealers and established a scalable gamification foundation for future commercial campaigns.
Result
Gallery
Ready to experience a new way to engage your audience?
Ready to experience a new way to engage your audience?
