Gamification in On-Ground Activations: Boosting Engagement in 2025
Offline events are fighting for attention. Visitors walk past booths, get distracted, or forget brands soon after. The solution? Gamification. By turning on-ground activations into interactive experiences, brands can capture attention, extend dwell time, and create lasting memories.
Why Gamification Matters in Offline Events
Solving the Attention Gap
Traditional booths often fail to hold attention. Gamification introduces play—something humans are naturally drawn to. Games invite interaction, create fun, and keep people engaged longer.
The Numbers That Prove It Works
- Visitors stay 2–3x longer at gamified booths compared to static setups
- On-ground games boost foot traffic by up to 30%
- 75% of attendees prefer hands-on play as the best way to learn and connect
Real-World Example: Adidas Les Mills Live 2024
At Adidas’ Les Mills Live event in Riyadh, the brand introduced a reactive light-up floor grid. Attendees stepped on glowing tiles to explore the Torsion System shoe technology.
The result?
- Education blended with fun
- A strong memory trigger for attendees
- Higher recall compared to a static product demo
The Impact of Gamified Activations
Higher Engagement
Studies show gamified activations can deliver 100–150% more engagement compared to static experiences.
Stronger Recall and Awareness
Gamification boosts both attention span and memory, ensuring that brands are remembered long after the event.
Shareable Moments
Interactive games encourage attendees to record, post, and share their experience online—extending event impact beyond the venue.
FAQs About Gamification in Offline Events
What is gamification in on-ground activations?
It’s the use of game elements—like challenges, points, or interactive activities—at physical events to engage participants and increase brand awareness.
Does gamification really increase event ROI?
Yes. Gamified activations lead to longer dwell times, higher foot traffic, and better brand recall, which improves both awareness and conversion potential.
Is gamification only for entertainment brands?
No. Industries from retail to fitness and healthcare now use gamification to engage audiences at trade shows, festivals, and pop-ups.
What’s an easy way to start gamifying an event?
Simple games like AR scavenger hunts, quiz checkpoints, or interactive floor games are quick to set up and proven to work.
Gamification is no longer optional. it’s the key to making offline events memorable. By turning passive visitors into active players, brands can boost engagement, awareness, and long-term impact.
Want to explore how gamification can level up your next event? Let’s design an activation that keeps your audience playing and remembering your brand.
Contact Us | Get in Touch With Our Team – Level up powered by Agate
If you are interested in learning more about gamification and how it can benefit you or your organization
Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.
The Authors
Junialdi Dwijaputra
Dias Setyanto
Related Articles
Result: Faster creation, broader access, and more efficient workflows.
Source: Canva Newsroom
- All Posts
- All-EN
- Education-EN
- News-EN
- Service Highlight-EN
It leverages your brain’s reward system, giving you quick wins and visual progress that boost your motivation to keep going.
It leverages your brain’s reward system, giving you quick wins and visual progress that boost your motivation to keep going.
