Tokopedia Up Up
As a leading e-commerce platform, Tokopedia recognized the growing need to maintain high levels of user engagement and retention in a highly competitive market. In celebration of their 10th anniversary, which coincided with Indonesia’s Independence Day, Tokopedia sought to offer a unique experience that would captivate users and drive sustained interaction within their app. To achieve this, they decided to incorporate gamification into their platform as a way to celebrate these milestones and foster deeper connections with their users.
Objective
A Seasonal Hit for Independence Day
Tokopedia aimed to increase in-app retention, traffic, and engagement by creating a gamified experience that would resonate with users during the dual celebrations of their anniversary and Independence Day. The goal was to deliver a culturally relevant and engaging game that would encourage daily interactions, boost user retention, and enhance overall app engagement.
Challenge
The primary challenge was to design a game that was not only entertaining but also aligned with Tokopedia’s brand values and met user expectations. The game needed to be easy to play yet engaging enough to encourage repeated use. Additionally, it was crucial that the game be seamlessly integrated into the Tokopedia app, ensuring a smooth user experience without the need for additional downloads or complicated onboarding processes.
Solution
Development of 'Tokopedia Up Up'
In response to Tokopedia’s needs, Level Up powered by Agate developed ‘Tokopedia Up Up,’ a hyper-casual game inspired by the traditional Indonesian game ‘panjat pinang,’ where players climb a slippery pole to reach prizes. This game was designed to be intuitive and engaging, appealing to a broad audience while incorporating key gamification elements to boost user interaction.
Reward Mechanism and Milestone Tracking
‘Tokopedia Up Up’ included a reward system where players earned daily tickets and other rewards as they reached milestones in the game. This system was designed to encourage users to return to the app daily, thereby increasing retention and engagement.
Culturally Relevant Design
The game’s theme and mechanics were deeply rooted in Indonesian culture, making it relatable and appealing to Tokopedia’s user base. The integration of traditional elements with modern gameplay created a unique and memorable experience.
Seamless Integration
The game was seamlessly embedded within the Tokopedia app, ensuring that users could access it effortlessly. This integration allowed for a smooth user experience, eliminating the need for additional downloads and reducing any potential barriers to entry.
Result
Gallery
Ready to experience a new way to engage your audience?
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