XR Strategies to Boost Customer Engagement: Trends, Case Studies, and Results
Extended Reality (XR)—which includes Augmented Reality (AR) and Virtual Reality (VR)—is changing how brands connect with customers. Unlike traditional ads that last only 2–3 seconds, AR keeps users engaged for up to 75 seconds. Studies also show shoppers are 94% more likely to buy after interacting with 3D/AR content.
Case Study 1 – Sephora’s AR Try-On
Beauty brand Sephora introduced a Virtual Artist that lets customers “try makeup” digitally before buying. The results were powerful: more store visits, higher conversions (+35%), and fewer product returns (–25%).
This case proves AR doesn’t just create fun—it reduces buyer hesitation and builds confidence.
Case Study 2 – In-Store AR Gamification
Retailers are using in-store AR games to make shopping more engaging. Customers stay for 4+ minutes, while Snapchat Lenses keep 80% of users engaged instead of skipping.
This turns shopping into play, which not only entertains but also encourages repeat visits.
How Your Brand Can Use AR
If your goal is to increase engagement and conversions, here’s the AR playbook:
Use WebAR for easy access (no app needed).
Add social AR filters on Snapchat & Instagram.
Gamify stores and products with interactive quests.
Track ROI: dwell time, add-to-cart, and return rates.
At Level Up powered by Agate we build AR solutions that make customers look longer, play more, and buy with confidence.
FAQs About AR for Customer Engagement
How long do AR ads hold attention compared to normal ads?
On average, AR ads hold attention for 75 seconds, compared to just 2–3 seconds for traditional banners.
Does AR really increase sales?
Yes. Sephora’s AR try-on boosted sales by +35% and reduced returns by 25%
Do customers enjoy AR in stores?
Absolutely. AR games in retail environments keep people engaged for 4+ minutes on average.
Is AR expensive to implement?
Costs vary, but WebAR lowers the barrier by avoiding app installs. Many brands start small with social filters or product demos.
Level Up Your XR Strategy with Agate
XR isn’t just a trend—it’s one of the most effective strategies for customer engagement today. From Sephora’s virtual makeup try-on to gamified in-store experiences, AR has proven to increase attention, boost sales, and reduce returns.
At Level Up powered by Agate, we specialize in building AR experiences that turn attention into action.
Ready to boost your next campaign? Let’s build your AR experience today.
Contact Us | Get in Touch With Our Team – Level up powered by Agate
If you are interested in learning more about gamification and how it can benefit you or your organization
Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.
The Authors
Junialdi Dwijaputra
Dias Setyanto
Related Articles
Result: Faster creation, broader access, and more efficient workflows.
Source: Canva Newsroom
- All Posts
- All-EN
- Education-EN
- News-EN
- Service Highlight-EN
It leverages your brain’s reward system, giving you quick wins and visual progress that boost your motivation to keep going.
