TikTok Gamification: How It Drives Growth and User Engagement in 2025

Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Product Potentia Level Up RCD HRSE Dubai 2025 Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Product Potentia Level Up RCD HRSE Dubai 2025 Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Product Potentia Level Up RCD HRSE Dubai 2025 Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Product Potentia Level Up RCD HRSE Dubai 2025 Contact English Bahasa Indonesia English Edit Template TikTok Gamification: How It Drives Growth and User Engagement in 2025 TikTok has become one of the most powerful social media platforms in the world, boasting 1.6 billion monthly active users (2025) and 95 minutes per day spent on average by users. But what’s driving this massive success? Gamification. In this article, we’ll explore how TikTok leverages gamification to keep users engaged, coming back for more, and how businesses can use TikTok’s features for marketing success.  Why TikTok is Dominating the Social Media Landscape in 2025 TikTok’s explosive growth and high user engagement are unparalleled. In fact, TikTok leads in user engagement, with users spending an average of 95 minutes per day on the app, higher than any other social media platform.  TikTok’s gamified experience is a significant contributor to this growth. By incorporating game-like features into the platform, TikTok has transformed the way users interact with content. It’s not just about watching videos; it’s about engaging in challenges, participating in streaks, and unlocking rewards.  Key TikTok Gamification Features That Drive User Engagement Here are the primary gamification elements that keep TikTok users highly engaged:  1. Hashtag Challenges TikTok’s hashtag challenges are one of the most successful gamified features. These viral trends encourage users to participate by creating content based on specific prompts, such as dance moves or memes. Users are motivated to compete, earn recognition, and often get featured on the leaderboards, driving engagement and creating a social reward system.  2. Daily Streaks & Progress Rewards TikTok’s daily streaks reward users for maintaining consistent engagement. Users who post daily or engage with content regularly earn flame badges, showing off their dedication. This feature encourages users to return to the platform, creating a sense of progression akin to leveling up in a game.  3. AR Filters & Effects TikTok’s AR filters and effects bring a playful, interactive dimension to content creation. Users can unlock exclusive filters by participating in challenges or reaching certain engagement milestones. These gamified filters enhance the content creation process and drive users to engage in a fun, game-like environment.  4. Personalized Feed (FYP) TikTok’s For You Page (FYP) acts as a personalized, algorithm-driven experience, serving content that is tailored to each user’s interests. This game-like feed adapts based on engagement, keeping users hooked by showing content they’re most likely to enjoy, much like a game’s level progression.  How TikTok’s Gamification Sets It Apart from Other Platforms Instagram While Instagram also offers some gamified elements like Instagram Stories and AR filters, it doesn’t have the same rewarding feedback loop that TikTok’s algorithm provides. Instagram’s engagement is more static, relying on likes and comments, whereas TikTok thrives on dynamic content discovery and gamified user progression.  Facebook Facebook, with its enormous user base, is still primarily based on posts and comments, with few gamified features. It lacks a game-like algorithm and daily engagement rewards that TikTok has successfully integrated. The focus on connections and interests doesn’t provide the same interactive experience as TikTok’s challenge-based engagement.  Snapchat Snapchat offers AR lenses and streaks, but it is more focused on personal connections and messaging. While Snapchat has strong AR engagement, it doesn’t offer the same widespread viral challenges and leaderboards that TikTok does. Its streaks are also limited compared to TikTok’s broader user-based rewards system.  The Business Opportunity: Using TikTok Gamification for Marketing TikTok’s gamification features provide brands with unique opportunities to create engaging marketing campaigns. By tapping into TikTok’s viral challenges and reward systems, businesses can:  Increase brand awareness through hashtag challenges.  Drive traffic by encouraging users to participate in branded AR filters.  Enhance customer loyalty by rewarding consistent engagement through gamified rewards.  TikTok’s gamified elements make it a platform where brand engagement feels less like traditional advertising and more like a fun, interactive game. This provides a significant opportunity for marketers to capture the attention of an active and engaged audience.  Conclusion: TikTok’s Gamification is Key to Its Success TikTok’s unique gamification features are integral to its explosive growth. The combination of challenges, streaks, AR filters, and a personalized feed has created an engaging, dynamic user experience that encourages repeat interactions.  While other platforms like Instagram, Facebook, and Snapchat offer some gamified elements, TikTok’s approach is a game-changer. Its gamified mechanics create higher engagement and keep users coming back, making TikTok the perfect platform for marketers looking to connect with a vibrant, highly engaged audience.  FAQ What makes TikTok’s gamification so effective? TikTok’s gamification keeps users engaged through viral challenges, daily streaks, AR filters, and a personalized feed, creating an interactive and dynamic user experience that feels like a game. How can businesses use TikTok’s gamification for marketing? Businesses can leverage TikTok’s gamified features, such as creating branded challenges, using AR filters for engagement, and rewarding users for consistent participation to boost brand awareness and loyalty.  Does TikTok have more gamification features than other platforms? Yes, TikTok’s combination of leaderboards, reward systems, and algorithm-driven engagement loops makes it stand out. Other platforms like Instagram and Snapchat have some gamified features, but TikTok’s gamification is more integrated and dynamic.  Can TikTok gamification improve user retention? Absolutely! The continuous feedback loop of streaks, rewards, and personalized content encourages users to return daily, creating higher retention rates compared to other platforms.  Ready to Boost Your Engagement with TikTok Gamification? If you’re looking to drive engagement and connect with your audience in a fun, interactive way, Level Up can help you design gamified campaigns that capture attention and

Smart Business Technologies Through Gamification: Key Insights from Innovibes Day 2025

Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Product Potentia Level Up RCD HRSE Dubai 2025 Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Product Potentia Level Up RCD HRSE Dubai 2025 Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Product Potentia Level Up RCD HRSE Dubai 2025 Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Product Potentia Level Up RCD HRSE Dubai 2025 Contact English Bahasa Indonesia English Edit Template Smart Business Technologies in 2025: Why Gamification Is Becoming a Strategic Advantage Level Up powered by Agate at Innovibes Day 2025 The Innovibes Day 2025 Vol.1 event, hosted by ITB through the PRIME STeP Program, carried the theme Teknologi Cerdas & Konektivitas Digital.  Level Up powered by Agate was invited as a panel speaker, represented by Junialdi Dwijaputra, sharing industry insights on how smart business technologies are transforming engagement and conversion.  Level Up’s game-based learning is designed to create immersive and engaging educational experiences. These tools allow companies to enhance their employees skills through interactive scenarios that combine fun and learning. The game-based assessments, on the other hand, offer a dynamic way to evaluate skills, provide real-time feedback, and foster a more engaging and effective evaluation process.  In addition to the event, the team also introduced their VR training simulation solutions, which offer realistic, hands-on experiences in a virtual environment. These simulations provide employees with the opportunity to practice complex tasks in a risk-free, controlled setting, making them ideal for high-stakes training scenarios in various industries.  From “Entertainment” to “Business Engine”: The Shift of Gamification For years, games have been seen as pure entertainment. But the market trend is changing.  Today, gaming and gamification are utilized by global brands as strategic tools to:  simplify complex ideas  make learning faster  deepen customer interaction  trigger actual action and conversion  And here’s the key:  Indonesia is still early in gamification adoption.  This means the market potential for growth is massive.  Why Gamification Works Better Than Traditional Digital Touchpoints Gamification leverages human psychology — play, reward, progression, and curiosity.  Gamification Drives Better Results Gamified experiences help brands:  Educate Faster — complex topics become easy to digest  Engage Deeper — users voluntarily spend more time on tasks  Convert Better — incentives and feedback loops push decision-making  Innovation doesn’t have to be complicated or heavy.  Sometimes, the smartest technology is simply: Play.  What This Means for Business Leaders in 2025 Marketers and decision-makers are now focusing on:  cost-efficient customer acquisition  retention with higher lifetime value  meaningful product education  Gamification directly addresses all three.  Smart business technologies are not only about AI, data, and infrastructure — they’re about designing human-centric digital experiences that create behavior change.  FAQ Is gamification only relevant to gaming industries? No. Gamification is relevant across banking, education, e-commerce, FMCG, telecom, healthcare, and more.  Isn’t gamification expensive? Not necessarily. Many gamified experiences can be implemented within existing digital product flows.  Does gamification actually affect conversion? Yes. Behavior-driven incentives and feedback loops increase completion, adoption, and transaction rates.  What’s the biggest opportunity in Indonesia? Indonesia has high mobile penetration and a young digital-first audience — this makes gamified experiences highly scalable.  If your brand needs stronger engagement, better education, and higher conversion — gamification is the most human and effective technology to start with. Let’s build a smarter customer experience together.  https://agatelevelup.com/contact More than 2 results are available in the PRO version (This notice is only visible to admin users) The Authors Related Articles Result: Faster creation, broader access, and more efficient workflows. Source: Canva Newsroom All Posts All-EN Education-EN News-EN Service Highlight-EN Smart Business Technologies Through Gamification: Key Insights from Innovibes Day 2025 November 3, 2025/ Level Up Powered by Agate Showcases Gamification Solutions at HRSE Dubai 2025: Paving the Way for MENA Expansion October 29, 2025/ Gamify the Future of HR: Turning Work into Play October 16, 2025/ The HR Revolution Is Here: Engage Through Experience October 16, 2025/ XR Strategies to Boost Customer Engagement: Trends, Case Studies, and Results October 8, 2025/ What Is a Digital Twin? Benefits, Real-World Examples, and Applications October 8, 2025/ XR in Action Across Industries September 18, 2025/ XR Is Reshaping Industries September 18, 2025/ Gamification in On-Ground Activations: Boosting Engagement in 2025 September 9, 2025/ Load More End of Content. It leverages your brain’s reward system, giving you quick wins and visual progress that boost your motivation to keep going.  All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law. © 2023 Agate. All rights reserved. Home Services Our Works Contact Gamification 101 Case Studies Gamification for Marketing Gamification for Learning Instagram Linkedin Twitter Facebook Youtube Edit Template

Level Up Powered by Agate Showcases Gamification Solutions at HRSE Dubai 2025: Paving the Way for MENA Expansion

Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Product Potentia Level Up RCD HRSE Dubai 2025 Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Product Potentia Level Up RCD HRSE Dubai 2025 Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Product Potentia Level Up RCD HRSE Dubai 2025 Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Product Potentia Level Up RCD HRSE Dubai 2025 Contact English Bahasa Indonesia English Edit Template Level Up Powered by Agate Showcases Gamification Solutions at HRSE Dubai 2025: Paving the Way for MENA Expansion Dubai, UAE – October 23, 2025 – Agate, one of the leading game development companies in Indonesia and Southeast Asia, is proud to showcase its gamification division, Level Up powered by Agate, at HRSE Dubai 2025. The event, held at the World Trade Center Dubai on October 22-23, featured innovative solutions in game-based learning, game-based assessments, and VR training simulations, receiving positive feedback from the UAE industry.  Level Up’s game-based learning is designed to create immersive and engaging educational experiences. These tools allow companies to enhance their employees skills through interactive scenarios that combine fun and learning. The game-based assessments, on the other hand, offer a dynamic way to evaluate skills, provide real-time feedback, and foster a more engaging and effective evaluation process.  In addition to the event, the team also introduced their VR training simulation solutions, which offer realistic, hands-on experiences in a virtual environment. These simulations provide employees with the opportunity to practice complex tasks in a risk-free, controlled setting, making them ideal for high-stakes training scenarios in various industries.  The HRSE Dubai event provided an excellent platform for Level Up powered by Agate to showcase its gamification offerings to a highly engaged audience, especially those interested in integrating gamification into their companies learning and assessment systems. The response from attendees has shown a growing interest in adopting gamification for business transformation and employee development in the region.  This participation marks a key milestone for Level Up powered by Agate, as it strengthens its position in the Middle East and North Africa (MENA) region. In addition to the event, the team also visited the Indonesian Consulate General (KJRI) in Dubai, where they were warmly welcomed by Consul General of the Republic of Indonesia in Dubai Denny Lesmana, as well as Indra Faisal and Ika Fitriyana.  The meeting provided an opportunity to discuss potential collaborations between Level Up powered by Agate and key stakeholders in the UAE, fostering stronger ties between Indonesia and the UAE in the areas of gamification and technology.  Junialdi Dwijaputra, Head of Level Up powered by Agate, shared, “Our participation at HRSE Dubai 2025 was a fantastic opportunity to demonstrate how gamification can revolutionize corporate training and assessment processes. The interest from the MENA region is encouraging, and we look forward to exploring more collaborations in the future.”  Nur Auliya Hidayat, VP of Business Development, emphasized, “The growing enthusiasm for gamification in the UAE and MENA markets is a testament to the increasing recognition of its value in employee engagement and skill development. This is just the beginning for Level Up powered by Agate in this market.”  Bima Aryuna, Business Development Manager, added, “We are excited about the potential for gamification to change how companies in the MENA region approach employee training. We believe that our game-based solutions will meet the evolving needs of businesses looking to innovate.”  As Level Up powered by Agate looks to expand its footprint in the MENA region, the company remains committed to helping businesses in the region harness the power of gamification to enhance productivity, engagement, and employee development.  About Level Up Powered by Agate Level Up powered by Agate is the gamification division of Agate, one of the leading game development companies in Indonesia and Southeast Asia. Since 2009, Agate has been a pioneering force in the gaming industry, providing full-cycle game development, 3D game art creation, game porting, and gamification services. With over 200 global clients, 300+ games developed, and more than 20 prestigious awards, Agate has solidified its reputation as a key player in the gaming sector.  Building on this deep expertise, Level Up powered by Agate brings over 15 years of experience in integrating game mechanics into business strategies, offering innovative solutions in game-based learning, game-based assessments, and VR training simulations. By helping businesses across industries engage their audiences and employees in creative, interactive ways, Level Up continues to revolutionize the gamification landscape.  If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.   More than 2 results are available in the PRO version (This notice is only visible to admin users) The Authors Related Articles Result: Faster creation, broader access, and more efficient workflows. Source: Canva Newsroom All Posts All-EN Education-EN News-EN Service Highlight-EN Level Up Powered by Agate Showcases Gamification Solutions at HRSE Dubai 2025: Paving the Way for MENA Expansion October 29, 2025/ Gamify the Future of HR: Turning Work into Play October 16, 2025/ The HR Revolution Is Here: Engage Through Experience October 16, 2025/ XR Strategies to Boost Customer Engagement: Trends, Case Studies, and Results October 8, 2025/ What Is a Digital Twin? Benefits, Real-World Examples, and Applications October 8, 2025/ XR in Action Across Industries September 18, 2025/ XR Is Reshaping Industries September 18, 2025/ Gamification in On-Ground Activations: Boosting Engagement in 2025 September 9, 2025/ How Gamification Transforms Product Launches September 4, 2025/ Load More End of Content. It leverages your brain’s reward system, giving you quick wins and visual progress that boost your motivation to keep going.  All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of

Future-Ready Leaders: How Gamification Is Shaping Talent Development in Southeast Asia

Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Level Up RCD Contact English Bahasa Indonesia English Home Services Our Works Gamification 101 Gamifcation Case Studies Turnkey Level Up RCD Contact English Bahasa Indonesia English Edit Template Future-Ready Leaders: How Gamification Is Shaping Talent Development in Southeast Asia An Exclusive Gathering for Business Leaders, Innovators, and Talent Experts On July 9, 2025, Level Up powered by Agate, the leading gamification company in Southeast Asia and Indonesia, hosted an exclusive event in collaboration with Cegos Asia Pacific. Titled ‘Future-Ready Leaders: How Great Companies Shape, Retain, and Grow Talent,’ the event took place at Jakarta, and welcomed HR leaders, L&D professionals, executives, and decision-makers from across industries.  Keynote Highlights: From Framework to Impact Junialdi, Head of Level Up powered by Agate, delivered a compelling keynote introducing the Level Up Gamification Framework. He emphasized the power of gamification to go beyond traditional training, turning learning into a measurable, scalable, and behavior-driven experience.  “We use gamification to drive people growth, beyond learning, into real impact,” said Junialdi.  Following Jun, John Antony, Executive Coach from Cegos Asia Pacific, shared frameworks and reflections from decades of experience working with global talent. His message: companies must shift from only measuring performance to nurturing potential.  “Talents are value creators. They’re fast learners, deeply independent, and driven to turn ideas into impact.,” said John Antony.  More Than Talks: Real Conversations and Collaboration After the keynotes, the event transitioned into a networking lunch, offering attendees the chance to exchange insights, discuss real-world applications of gamification, and connect with like-minded professionals. The atmosphere was dynamic and optimistic, from HR directors to learning strategists, many saw gamification as a practical tool to tackle modern workforce challenges.  Why Gamification Is the Future of Talent Development As Southeast Asia’s workforce evolves, gamification continues to emerge as one of the most powerful tools in talent management. Level Up powered by Agate leads this movement, providing businesses with research-based, scalable gamified systems that improve learning, engagement, and performance.  Through proven projects, from onboarding simulations to performance reward platforms, Level Up powered by Agate has helped over 200 B2B clients implement systems that deliver 2x learning retention and 30% reduce learning delivery cost. With a strong presence in Indonesia and expansion across the region, Level Up powered by Agate is setting the standard for strategic gamification in HR.  Frequently Asked Questions What is gamification in talent development? It’s the application of game elements, like points, levels, and challenges, into HR processes to enhance learning, engagement, and motivation.  Why is Level Up powered by Agate considered a leading gamification company in Southeast Asia? With a decade of experience, hundreds of successful B2B projects, and proprietary frameworks, Level Up powered by Agate stands at the forefront of gamified business solutions. Is gamification suitable for all types of companies? Yes. Whether you’re a large enterprise or a growing company, gamification can be tailored to fit your people development needs. Can I measure the impact of gamified solutions? Absolutely. One of Level Up powered by Agate’s key offerings is measurable impact, tracking changes in behavior, engagement, and learning outcomes. Let’s Build a Future-Ready Workforce Together Whether you’re rethinking your onboarding, revamping training, or looking to re-engage top talent. Level Up powered by Agate is your strategic partner.  📩 Reach out to the leading gamification company in Southeast Asia and Indonesia. agatelevelup.com/contact  If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.   More than 2 results are available in the PRO version (This notice is only visible to admin users) The Authors Related Articles Result: Faster creation, broader access, and more efficient workflows. Source: Canva Newsroom All Posts All-EN Education-EN News-EN Service Highlight-EN Why Shopping Feels Like a Game — And Why It Works July 16, 2025/ Future-Ready Leaders: How Gamification Is Shaping Talent Development in Southeast Asia July 11, 2025/ What If Life Was a Game? July 9, 2025/ Gamification Lessons from Squid Game: How to Keep People Hooked June 30, 2025/ Strava’s Secret: How Gamification is Redefining Fitness and User Engagement in 2025 June 18, 2025/ Telegram Games Are Booming in 2025 June 10, 2025/ AI in 2025: Real Impact, Real Innovation June 3, 2025/ How Virtual Reality (VR) is Revolutionizing the Corporate World in 2025 May 28, 2025/ Level Up Agate’s Journey | Celebrating the Present, and Shaping the Future December 27, 2024/ Load More End of Content. It leverages your brain’s reward system, giving you quick wins and visual progress that boost your motivation to keep going.  It leverages your brain’s reward system, giving you quick wins and visual progress that boost your motivation to keep going.  All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law. © 2023 Agate. All rights reserved. Home Services Our Works Contact Gamification 101 Case Studies Gamification for Marketing Gamification for Learning Instagram Linkedin Twitter Facebook Youtube Edit Template

Level Up Agate’s Journey | Celebrating the Present, and Shaping the Future

Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Level Up Agate’s Journey | Celebrating the Present, and Shaping the Future Since 2009, Level Up powered by Agate has been dedicated to improving how people connect with games. Over the years, we have grown alongside our clients and partners, transforming the gaming landscape with innovative gamification solutions. As we close another year, we want to reflect on our milestones, share where we stand today, and unveil our vision for the future.  Our Milestones A Journey of Growth and Innovation Our story began in 2009 with the goal of creating meaningful impact through games and gamification. Since then, we have reached numerous milestones:  2014 We pioneered the use of augmented reality (AR) and smartphone integration in gamification, introducing cutting-edge technologies to engage users.  2017 Virtual reality (VR) became part of our toolkit, enabling us to design immersive experiences that bring learning and training to life.  2018 We launched Levio, our mobile learning platform, which redefined how knowledge is shared and absorbed in the digital age.  2021 Venhall, our virtual exhibition platform, provided a solution for hosting interactive, large-scale events in virtual environments.  2022 With Batique, we introduced cognitive test-based assessments to gamification, pushing the boundaries of how companies evaluate skills and talents.  2023 We embraced a new identity with a refreshed logo, symbolizing our commitment to growth and innovation.  2024 This year, we introduced our gamification book and framework, laying a foundation for broader adoption of gamification in diverse industries. We also continued to expand our portfolio with impactful projects and collaborations.  Our 2024 Collaborations As we look back on 2024, we’re proud to have collaborated with visionary companies that trust Level Up powered by Agate to redefine engagement through gamification. From financial literacy to innovative product launches, our projects this year demonstrate the versatility and transformative potential of gamification across industries. Here’s a glimpse into some of our standout collaborations:  Bank Jago: Jago Money Quest Game Genre: Financial Literacy Simulation  In today’s rapidly evolving financial landscape, empowering young adults with financial knowledge is more important than ever. Recognizing this need, PT Bank Jago Tbk partnered with us to create Jago Money Quest, a simulation game designed to integrate financial education with fun, interactive gameplay.  The game, aligned with the UN Financial Health Framework, provides players with scenarios where they learn and apply financial management skills. With partnerships formed with five major universities and over 3,800 participants registered, Jago Money Quest has successfully demystified finance, making it accessible and engaging for the youth. Players reported improved financial literacy and confidence, positioning the game as an impactful tool for education.  L’Oréal Indonesia: MYSLF Discovery Game Game Genre: Word Puzzle  When launching the YSL MYSLF men’s fragrance, L’Oréal Indonesia wanted a campaign that stood out. Partnering with Level Up powered by Agate, we designed the MYSLF Discovery Game, a word puzzle experience that immersed users in the brand story while fostering engagement.  Players explored the essence of MYSLF through words representing boldness, kindness, and strength. By referring friends, they earned a chance to win perfume samples, fueling excitement around the launch. Delivered within two weeks, the campaign proved its worth by generating buzz and creating a meaningful connection between the product and its audience, redefining how brands approach product launches.  Erajaya Group: Eraversary 2024: Cari Kata Game Genre: Word Search Puzzle  For its annual Eraversary campaign, Erajaya Group once again collaborated with us to enhance the Eraspace app. This year, we introduced an interactive word search game, Cari Kata, designed to boost daily app engagement, retention, and loyalty.  The game’s rewarding mechanics, seamless app integration, and educational content resulted in over 16,000 game sessions during the campaign. Not only did the initiative attract new users to the platform, but it also deepened the connection with Erajaya’s loyal customers. This collaboration demonstrates how gamification can amplify customer engagement and celebrate milestones effectively.  Working Culture Assessment Game Genre: Game-Based Recruitment Assessment  One of our clients sought a revolutionary way to enhance their recruitment process, ensuring candidates aligned with the company’s core values and working culture. To address this, we developed a gamified assessment platform that features mini-games reflecting the company’s working principles.  Over 7,000 users participated in this engaging assessment, with 95% of candidates rating it highly. This innovative solution not only streamlined the recruitment process but also provided a dynamic way for candidates to demonstrate their alignment with the company’s values, reinforcing the importance of culture fit in hiring.     Denso Indonesia: Denso VR Simulator Game Genre: Virtual Reality Training Simulator  PT Denso Indonesia partnered with us to develop the Denso VR Simulator for their employee training. The training tool uses advanced VR technology to simulate real-world scenarios, emphasizing the importance of high-quality car wipers for visibility and safety in various weather conditions.  Through this collaboration, employees gained critical skills efficiently and effectively, enhancing their understanding of the real-world implications of their work. The Denso VR Simulator has set a new standard for training in the automotive industry, aligning perfectly with Denso’s vision of quality and safety.  Astra Group: Astra Virtueverse Platform: Virtual Job Fair Platform  Astra Group entrusted us to revamp the Astra Virtue platform, their primary recruitment channel. Our goal was to create an engaging, informative, and interactive virtual job fair experience, complete with real-time communication between candidates and recruiters and a 360-degree immersive event environment.  The revamped platform successfully hosted multiple recruitment events, achieving 18,000 visitors per day and 1,500 job applications. By strengthening employer branding and delivering a seamless user experience, Astra Virtueverse has solidified its position as a cutting-edge recruitment tool for the Astra Group’s diverse subsidiaries.   These partnerships highlight the breadth of possibilities gamification can unlock with us. Each project shows how tailored solutions can address

Level Up powered by Agate at Money Fest 2024 x UMN Career Day 2024: Raise You Up!

Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Level Up powered by Agate at Money Fest 2024 x UMN Career Day 2024: Raise You Up! On November 21–22, 2024, Level Up powered by Agate had the honor of participating in the anticipated Money Fest 2024 x UMN Career Day 2024 event at Universitas Multimedia Nusantara (UMN). Themed “Raise You Up!“, the event brought together thought leaders, industry experts, and young talents to explore the impact of the digital era on careers, creativity, and innovation. Hosted at UMN’s campus in Serpong, Tangerang, the event featured an array of activities, from job fairs and inspirational talks to hands-on experiences and music performances. The event featured job fairs, inspirational talks, experience zones, and music performances, focusing on empowering adaptability and innovation, and attracting students and professionals from across Jabodetabek.  Our Head of Gamification Division, Junialdi Dwijaputra, was invited as one of the speakers on November 22, delivering a session titled “Became a GGWP on Your Career Path.” Jun shared insights on leveraging technology and gamification to thrive in the digital era, offering attendees practical strategies to navigate this fast-evolving landscape.  ‘Became a GGWP on Your Career Path’ Jun’s session addresses the profound ways the digital age has reshaped creativity and careers. He shared some of the challenges faced by creators, such as the rise of AI and copyright issues, while shining a light on the new opportunities brought by digital platforms and technologies. Jun’s talk covered how digital tools and technology affect creativity and careers, focusing on these points:  Creativity in the Digital Era Jun explained how the digital world offers new ways to express creativity and stand out. He talked about how tools like gamification can make an impact in creative industries and help professionals grow.  AI and Human Collaboration AI was another key topic, with Jun highlighting how it works best when paired with human input. He suggested thinking carefully about:  Who uses AI? Making sure users know how to work with AI effectively.  How the process works. Identifying which tasks AI can support or improve.  What tools are needed. Choosing the right technology for the job.    Jun also reminded the audience that some tasks, like creative decision-making, still need the human touch. Handling Challenges in Digital Transformation Jun talked about dealing with issues like AI misuse and copyright concerns, pointing out that these challenges also offer chances to do things better and set higher standards.  Using AI Responsibly He highlighted the importance of understanding AI’s limits and respecting ethical and legal boundaries, especially when it comes to intellectual property.  Finding Opportunities in Digital Technology Jun encouraged attendees to use digital tools as a way to enhance their ideas and skills, showing that technology works best when it supports creativity rather than replacing it.  Thank You for Joining Us! We are immensely grateful to Money Fest 2024 and UMN Career Day 2024 for inviting us to be part of such a significant event. Together, we are shaping a brighter, more innovative future for Indonesia and beyond.  If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.   The Authors Related Articles All Posts All-EN Education-EN News-EN Service Highlight-EN Level Up Agate’s Journey | Celebrating the Present, and Shaping the Future December 27, 2024/ How Do We Know If Our Training Works? December 26, 2024/ Do You Agree That TV Shows Aren’t What They Used to Be? December 19, 2024/ Debunking the Learning Pyramid December 19, 2024/ Understanding the Dynamics of Sales Promotions December 12, 2024/ Balancing Between Work, Study, and Leisure December 11, 2024/ How Video Games and Pop Culture Push Educational Success December 6, 2024/ The Shocking Truth About Screen Time and Your Child’s Brain December 5, 2024/ Level Up powered by Agate at Money Fest 2024 x UMN Career Day 2024: Raise You Up! December 3, 2024/ Load More End of Content. All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law. © 2023 Agate. All rights reserved. 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Level Up Brings the Fright to Minutes of Manager’s Office Horror Halloween Party with Pasien Terakhir VR Experience

Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Level Up Brings the Fright to Minutes of Manager’s Office Horror Halloween Party with Pasien Terakhir VR Experience On November 8, 2024, Level Up powered by Agate, joined the Minutes of Manager Office Horror Halloween Party to add a thrilling twist to the spooky season. Held at I’M YOU in South Jakarta, this Halloween gathering of corporate professionals was brought to life with our immersive VR horror game, Pasien Terakhir. We were excited to bring an extra dose of fear and excitement to the event with our spine-chilling experience designed to make the night unforgettable.  Bringing Pasien Terakhir at the Party Our team set up an exclusive Pasien Terakhir VR station, where attendees could step into a haunted world and face their fears. As they donned the VR headset, players were fully immersed in the suspense and tension of our horror game, experiencing the thrill of navigating eerie environments and encountering terrifying surprises. The game became the highlight of the night, drawing curious and brave attendees to test their limits and see if they could withstand the spine-tingling scares.  Pasien Terakhir VR setup Attendees experiencing Pasien Terakhir A Daring Challenge To add even more excitement, we offered a special challenge: any attendee who dared to play Pasien Terakhir had the chance to win our horror title, DreadHaunt, available on Xbox and Steam. This exclusive giveaway attracted a crowd of thrill-seekers lined up to take their shot at the game and hopefully claim a free copy of DreadHaunt.  https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/article/lvup-mom-helloween.mp4 Creating an Unforgettable Experience Our VR horror game brought immersive entertainment to the evening’s festivities, with screams and laughter echoing throughout the venue; Pasien Terakhir left a lasting impression on everyone who dared to enter its terrifying world. This event underscored our commitment at Level Up to bring memorable experiences through gamification and VR.  As we continue, Level Up powered by Agate looks forward to more collaborations where we can share our unique VR creations with audiences eager for cutting-edge entertainment.  https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/Level+up+at+Minutes+of+Manager+Office+Horor.mp4 If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.   The Authors Related Articles All Posts All-EN Education-EN News-EN Service Highlight-EN Level Up Agate’s Journey | Celebrating the Present, and Shaping the Future December 27, 2024/ How Do We Know If Our Training Works? December 26, 2024/ Do You Agree That TV Shows Aren’t What They Used to Be? December 19, 2024/ Debunking the Learning Pyramid December 19, 2024/ Understanding the Dynamics of Sales Promotions December 12, 2024/ Balancing Between Work, Study, and Leisure December 11, 2024/ How Video Games and Pop Culture Push Educational Success December 6, 2024/ The Shocking Truth About Screen Time and Your Child’s Brain December 5, 2024/ Level Up powered by Agate at Money Fest 2024 x UMN Career Day 2024: Raise You Up! December 3, 2024/ Load More End of Content. All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law. © 2023 Agate. All rights reserved. Home Services Our Works Contact Gamification 101 Case Studies Gamification for Marketing Gamification for Learning Instagram Linkedin Twitter Facebook Youtube Edit Template

Level Up powered by Agate at EDUtech Asia 2024

Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Level Up powered by Agate at EDUtech Asia 2024 Level Up powered by Agate, recently attended EDUtech Asia 2024, held from November 5 to 7 at the Sands Expo & Convention Centre in Singapore. As one of the largest gamification companies in Southeast Asia, we were thrilled to participate in Asia’s premier education technology event, which celebrated its 10th anniversary this year. EDUtech Asia 2024 brought together educators, tech innovators, and EdTech providers to accelerate transformative change in education, fostering a space for collaboration, dialogue, and impactful partnerships.  Our presence at EDUtech Asia 2024 centered on showcasing our expertise in gamification for learning, assessment, training, and simulation. Through our interactive booth, we connected with educators, tech companies, and professionals, highlighting how Level Up powered by Agate, stands as a valuable partner for advancing educational experiences through gamification. By engaging visitors with our products, we demonstrated the effectiveness of gamified tools in enha Attending EDUtech Asia 2024 Our mission for attending EDUtech Asia 2024 was clear: we believe that gamification is a game-changer in the field of education, and we want to showcase that through our gamification tailored for learning, assessment, training, and simulation. We bring unique solutions that make learning more engaging, measurable, and adaptable to diverse needs. EDUtech Asia offered us the perfect platform to engage with like-minded industry leaders and innovators committed to shaping the future of education. Our goal was to connect with EdTech professionals and educators who seek innovative solutions to address today’s educational challenges and make learning more accessible and impactful for students and learners of all ages.  Our Experience at EDUtech Asia 2024 Our booth became a hub of activity, offering attendees the opportunity to explore our latest gamification solutions and see firsthand how our products can transform the educational landscape.  As a highlight of our presence at the event, we brought an Apple Vision Pro loaded with Level Up’s gamified experiences. This hands-on opportunity allowed attendees to try our immersive games, giving them a firsthand experience of how technology-driven engagement can redefine training and learning outcomes.  Showcasing Our Gamification We showcased a variety of gamification solutions at our booth, each representing a core service we offer. With the Apple Vision Pro, visitors could dive into interactive experiences that highlight our approach to gamified learning, assessment, training, and simulation.  Game-Based Learning: Jago Money Quest https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/portfolio/Learning+Solution+-+Gamified+Learning+App+-++Bank+Jago.mp4 Jago Money Quest is a financial literacy game that guides players through the basics of money management. Through interactive gameplay, users learn essential financial skills such as budgeting, saving, and investment.    Jago Money Quest is currently collaborating with five major universities in Indonesia, and they plan to integrate the game into their financial literacy curriculums. Aside from that, around 500 users have tested the game, attracting 3,800 registered participants and demonstrating its appeal in enhancing financial literacy.  Game-Based Assessment: Batique https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/portfolio/People+Growth+-+Game+Based+Asessment+-+Batique.mp4 Batique is a game designed to evaluate user skills in a gamified environment, focusing on cognitive and analytical capabilities.   The game-based assessment Batique offers multidimensional assessments aligned with CHC theory, providing nuanced insights into children’s cognitive abilities. With over 2000 participants, Batique has demonstrated high validity and reliability, proving to be a valuable tool for cognitive assessment.  Game-Based Assessment: Working Culture Assessment Working Culture Assessment offers a gamified assessment for employees, aligning them with values and culture in a fun, interactive way. It has been highly effective, with over 7,000 users and a 95% satisfaction rating from more than 3,000 candidates, achieving high engagement while accurately measuring alignment with corporate culture.  VR Simulation: Wiper Simulator https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/portfolio/DensoVR+Trailer.mp4 The Wiper Simulator is an engaging VR experience designed to train employees on the importance of producing high-quality car wipers, ensuring visibility and safety under different weather conditions. This simulation has been beneficial for internal training, effectively enhancing product quality awareness among staff.  VR Simulation: Crane Training Simulator https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/portfolio/People+Growth+-+Crane+VR.mp4 The Crane Training Simulator provides an immersive, risk-free environment for crane operators to practice in diverse scenarios. It enhances safety and efficiency by simulating real-world conditions such as varying weather and load types, allowing operators to refine their skills safely and effectively.  VR Simulation: Fire Drill Training https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/portfolio/Learning+Solution+-+VR+Training+and+Simulators+-+Fire+Escape.mp4 The Fire Drill Training Simulation uses VR technology to simulate an on-fire building, helping participants practice emergency response skills. This simulation raises awareness of fire safety and equips users with critical knowledge to navigate fire emergencies confidently and safely.  VR Simulation: Lighthouse Eating Behaviour Training Simulator https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/portfolio/People+Growth+-+VR+Training+and+Simulators+-+Lighthouse+Eating+Behaviour.mp4 Lighthouse Eating Behaviour Training Simulator combines VR with brainwave monitoring to support patients with overeating disorders. In a realistic virtual environment, patients practice self-control and develop healthier eating habits. This therapeutic approach has shown promise in helping patients achieve long-term improvements in managing their eating behaviors.  Virtual Event & Metaverse: Astra Virtueverse Astra Virtueverse is a virtual recruitment platform primarily used by Astra Group for events like the Astra Group Job Fair. It offers features such as real-time communication with recruiters, a 360-degree virtual experience, and the capacity to host multiple recruitment events. This interactive platform enhances Astra’s employer branding while making recruitment events engaging and accessible to a broad audience.  Apple Vision Pro We brought the Apple Vision Pro to EDUtech Asia 2024 as a demonstration of our expanding capabilities in gamification with this advanced technology. While we haven’t previously announced our work with Vision Pro, this event provided the perfect opportunity to subtly showcase our readiness to incorporate new tech like Vision Pro into our offerings. Attendees had an exclusive chance to see firsthand how we can support and realize gamification projects using the latest tools for immersive learning and training experiences.  Meeting Attendees Throughout the event, we had numerous enriching interactions with educators, tech specialists, and industry professionals interested in our gamification.

Virtual Reality for Business?

Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Virtual Reality for Business? Virtual reality (VR) technology is rapidly becoming a transformative force across various industries, with applications extending far beyond entertainment. One sector seeing significant impact is corporate training, where companies are leveraging VR to create immersive and effective learning environments. According to research from Market Data Forecast, the global virtual tourism market was valued at $7.94 billion in 2023 and is projected to grow to $36.38 billion by 2029. As VR becomes a key player in the digital landscape, sectors like travel are pioneering its use to offer virtual tours, and the tourism industry is just one example of VR’s expanding reach into new domains.  This shift towards virtual experiences is reflected in various markets. For instance, tools like Shapelab, which revolutionizes 3D design by allowing users to create life-sized models in VR, are gaining traction. Meta’s recent push with its Orion AR glasses prototype shows how immersive technologies continue to advance, particularly in industries aiming to blend virtual and real-world interactions.  Traditional training methods, such as classroom sessions and manual simulations, often fail to prepare employees for high-risk environments fully. VR fills this gap, providing safe, controlled scenarios where employees can practice and refine their skills. The ability to tailor these simulations to specific company needs makes VR-based training more effective, helping businesses enhance employee competence and safety.  Moreover, by offering instant feedback and performance tracking, VR helps trainees learn from their mistakes in a risk-free setting, improving their response to real-life situations. With the growing adoption of VR technology, more companies are expected to integrate these solutions into their training programs, ensuring a competitive edge in employee development.  At Level Up powered by Agate, we are committed to providing cutting-edge VR solutions that enhance both safety and efficiency. From Crane Training Simulators to Fire Drill Simulations, our tools offer realistic, immersive experiences that help businesses develop safer and more effective training programs. As the demand for VR in corporate training continues to rise, we are proud to lead the way in creating innovative, impactful training solutions.  One of the main advantages of VR-based training is its flexibility. Companies can tailor simulations to their specific needs, ensuring that employees are exposed to the exact challenges they may face in their daily work. This adaptability, combined with the hands-on nature of VR, leads to more effective learning outcomes, as employees can engage with the material in a meaningful and impactful way.  Moreover, VR training allows for instant feedback and performance tracking. Trainees can make mistakes in a risk-free environment and immediately learn from them, enhancing their ability to respond to real-life situations. This not only improves safety but also increases overall efficiency, as employees become more competent and confident in their roles.  As businesses continue to explore new ways to enhance training and safety protocols, the adoption of VR technology is set to grow. The ability to simulate complex scenarios, provide instant feedback, and track progress makes VR an indispensable tool for any company looking to stay ahead of the curve in employee development and safety training.  Level Up Powered by Agate: Pioneering VR Solutions for Business Training Level Up powered by Agate has been creating innovative VR solutions tailored to the unique needs of businesses. Their VR training simulators go beyond traditional training methods, offering immersive, interactive experiences that enhance both safety and efficiency.  Crane Training Simulator: Improving Safety and Efficiency The VR Crane Training Simulator is a prime example of Level Up’s dedication to creating meaningful training tools. Designed for crane operators, this simulator places users in a realistic environment where they can practice operating cranes in various conditions without the risks associated with physical training. The simulator provides:  Realistic Scenarios Trainees experience different weather conditions, load types, and environmental challenges. Risk-Free Training Operators can make mistakes without the real-world consequences, fostering a safe learning environment. Skill Enhancement Immediate feedback helps operators refine their skills and become more efficient in their work. Fire Drill Training Simulation: Refining Fire Safety Training Level Up’s Fire Drill Training Simulation brings fire safety training to a new level by immersing participants in a realistic, on-fire building scenario. Through this VR simulation, employees learn to navigate dangerous situations and respond effectively during emergencies. The lifelike environment prepares participants not just to understand fire safety protocols but to act confidently in high-pressure situations.  Lighthouse Eating Behaviour Training Simulator: Redefining Therapeutic Support In a more therapeutic application, the Lighthouse Eating Behaviour Training Simulator leverages VR and brain wave detection technology to assist patients struggling with overeating disorders. This innovative tool offers patients an immersive environment where they can practice managing their eating behavior in a controlled setting, building self-control and healthier habits through real-time feedback.  By combining cutting-edge VR technology with industry-specific needs, Level Up powered by Agate is helping businesses create safer, more effective training environments. These VR solutions are designed to not only teach skills but also empower employees to take ownership of their safety and professional development.  If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.   The Authors Related Articles All Posts All-EN Education-EN News-EN Service Highlight-EN Level Up Agate’s Journey | Celebrating the Present, and Shaping the Future December 27, 2024/ How Do We Know If Our Training Works? December 26, 2024/ Do You Agree That TV Shows Aren’t What They Used to Be? December 19, 2024/ Debunking the Learning Pyramid December 19, 2024/ Understanding the Dynamics of Sales Promotions December 12, 2024/ Balancing Between Work, Study, and Leisure December 11,

Level Up powered by Agate Teams Up with Telkomsel for an Immersive Working Culture Assessment

Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Level Up powered by Agate Teams Up with Telkomsel for an Immersive Working Culture Assessment Level Up powered by Agate has once again collaborated with Telkomsel, Indonesia’s leading telecommunications company, to enhance its recruitment process. Through an innovative gamified assessment platform, Telkomsel aims to evaluate candidates’ alignment with its company culture, represented by its “12 Working Principles.” These principles serve as the core foundation for the company’s operations and workforce expectations, making cultural fit a crucial part of the recruitment process.  Selain itu, Level Up powered by Agate juga memperkenalkan berbagai proyek gamifikasi kami yang telah digunakan untuk menilai dan melatih individu di berbagai industri, seperti:  The Telkomsel Working Culture Assessment The assessment is a unique blend of gameplay and real-world tasks, designed to engage candidates while evaluating their suitability for Telkomsel’s working environment. Before diving into the details of the assessment, let’s first clarify what Telkomsel’s 12 Working Principles are and why they matter.  Telkomsel’s 12 Working Principles: A Blueprint for Success Telkomsel’s 12 Working Principles embody the company’s expectations regarding employee behavior, collaboration, and performance. These principles guide everything from decision-making to day-to-day operations, ensuring that employees remain aligned with the company’s vision. These 12 principles shape how employees approach their work, interact with each other, and contribute to Telkomsel’s long-term success. The Working Culture Assessment is designed to ensure that only candidates who resonate with these values progress through the recruitment process.  How the Gamified Assessment Works The Telkomsel Working Culture Assessment is designed to evaluate candidates through a series of mini-games that simulate real-world work scenarios. The Telkomsel Working Culture Assessment integrates these 12 principles into a series of mini-games, offering candidates a fun yet rigorous way to demonstrate their cultural fit. Why Gamification Works for Recruitment The partnership between Level Up powered by Agate and Telkomsel demonstrates the effectiveness of gamification in corporate assessments. While many organizations have traditionally relied on personality tests or standardized evaluations, Telkomsel’s approach stands out due to its focus on interactive and meaningful simulations. By placing candidates in real-life inspired scenarios, the assessment not only gauges their problem-solving skills but also provides insight into how they would perform under pressure in an actual work environment.  A critical benefit of game-based assessments is their ability to measure soft skills such as decision-making, adaptability, and time management—qualities that are often difficult to evaluate through traditional testing. Additionally, these assessments are far more engaging than standard multiple-choice questionnaires, leading to a better candidate experience and higher retention rates.   While gamification in recruitment is not new, Telkomsel’s approach is unique in how it integrates complex working principles into a playful and interactive format. The beauty of gamified assessments lies in their ability to evaluate a candidate’s behavior and thought process in real-time, providing insights into their problem-solving abilities, adaptability, and alignment with company culture. Unlike traditional interviews or written tests, game-based assessments can reveal how candidates respond to pressure, make decisions, and collaborate with others in dynamic environments.  Research has shown that gamified assessments improve engagement and reduce anxiety during the recruitment process, leading to a better candidate experience overall. They provide an opportunity for candidates to actively demonstrate their skills and personality in ways that static tests cannot capture. In Telkomsel’s case, embedding its 12 Working Principles into the game ensures that every candidate is evaluated not just on their skills, but on how well they align with the company’s cultural expectations.  The Results The implementation of the Telkomsel Working Culture Assessment has been a success, with over 7,000 candidates participating and 95% giving the assessment high ratings. Candidates rated the assessment between 3 and 4 on a 4-point scale, reflecting a positive reception to the gamified approach. Telkomsel was able to streamline its recruitment process and ensure that the candidates moving forward truly embodied the company’s core values. This innovative approach has not only reduced the recruitment time but also improved the overall quality of hires, contributing to a stronger organizational culture.  By using gamification to assess cultural fit, Telkomsel is setting a new standard in how companies can integrate values and principles into the hiring process. Through their collaboration with Level Up powered by Agate, they’ve managed to create a recruitment tool that is not only effective but also engaging, immersive, and aligned with the future of work.  This case study highlights how gamification can transform traditional processes, offering a more comprehensive way to evaluate candidates in real-world scenarios, ultimately building a workforce that thrives in today’s dynamic, fast-paced environments.  If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.   The Authors Related Articles All Posts All-EN Education-EN News-EN Service Highlight-EN Level Up Agate’s Journey | Celebrating the Present, and Shaping the Future December 27, 2024/ How Do We Know If Our Training Works? December 26, 2024/ Do You Agree That TV Shows Aren’t What They Used to Be? December 19, 2024/ Debunking the Learning Pyramid December 19, 2024/ Understanding the Dynamics of Sales Promotions December 12, 2024/ Balancing Between Work, Study, and Leisure December 11, 2024/ How Video Games and Pop Culture Push Educational Success December 6, 2024/ The Shocking Truth About Screen Time and Your Child’s Brain December 5, 2024/ Level Up powered by Agate at Money Fest 2024 x UMN Career Day 2024: Raise You Up! December 3, 2024/ Load More End of Content. All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any