Level Up Agate’s Journey | Celebrating the Present, and Shaping the Future
Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Level Up Agate’s Journey | Celebrating the Present, and Shaping the Future Since 2009, Level Up powered by Agate has been dedicated to improving how people connect with games. Over the years, we have grown alongside our clients and partners, transforming the gaming landscape with innovative gamification solutions. As we close another year, we want to reflect on our milestones, share where we stand today, and unveil our vision for the future. Our Milestones A Journey of Growth and Innovation Our story began in 2009 with the goal of creating meaningful impact through games and gamification. Since then, we have reached numerous milestones: 2014 We pioneered the use of augmented reality (AR) and smartphone integration in gamification, introducing cutting-edge technologies to engage users. 2017 Virtual reality (VR) became part of our toolkit, enabling us to design immersive experiences that bring learning and training to life. 2018 We launched Levio, our mobile learning platform, which redefined how knowledge is shared and absorbed in the digital age. 2021 Venhall, our virtual exhibition platform, provided a solution for hosting interactive, large-scale events in virtual environments. 2022 With Batique, we introduced cognitive test-based assessments to gamification, pushing the boundaries of how companies evaluate skills and talents. 2023 We embraced a new identity with a refreshed logo, symbolizing our commitment to growth and innovation. 2024 This year, we introduced our gamification book and framework, laying a foundation for broader adoption of gamification in diverse industries. We also continued to expand our portfolio with impactful projects and collaborations. Our 2024 Collaborations As we look back on 2024, we’re proud to have collaborated with visionary companies that trust Level Up powered by Agate to redefine engagement through gamification. From financial literacy to innovative product launches, our projects this year demonstrate the versatility and transformative potential of gamification across industries. Here’s a glimpse into some of our standout collaborations: Bank Jago: Jago Money Quest Game Genre: Financial Literacy Simulation In today’s rapidly evolving financial landscape, empowering young adults with financial knowledge is more important than ever. Recognizing this need, PT Bank Jago Tbk partnered with us to create Jago Money Quest, a simulation game designed to integrate financial education with fun, interactive gameplay. The game, aligned with the UN Financial Health Framework, provides players with scenarios where they learn and apply financial management skills. With partnerships formed with five major universities and over 3,800 participants registered, Jago Money Quest has successfully demystified finance, making it accessible and engaging for the youth. Players reported improved financial literacy and confidence, positioning the game as an impactful tool for education. L’Oréal Indonesia: MYSLF Discovery Game Game Genre: Word Puzzle When launching the YSL MYSLF men’s fragrance, L’Oréal Indonesia wanted a campaign that stood out. Partnering with Level Up powered by Agate, we designed the MYSLF Discovery Game, a word puzzle experience that immersed users in the brand story while fostering engagement. Players explored the essence of MYSLF through words representing boldness, kindness, and strength. By referring friends, they earned a chance to win perfume samples, fueling excitement around the launch. Delivered within two weeks, the campaign proved its worth by generating buzz and creating a meaningful connection between the product and its audience, redefining how brands approach product launches. Erajaya Group: Eraversary 2024: Cari Kata Game Genre: Word Search Puzzle For its annual Eraversary campaign, Erajaya Group once again collaborated with us to enhance the Eraspace app. This year, we introduced an interactive word search game, Cari Kata, designed to boost daily app engagement, retention, and loyalty. The game’s rewarding mechanics, seamless app integration, and educational content resulted in over 16,000 game sessions during the campaign. Not only did the initiative attract new users to the platform, but it also deepened the connection with Erajaya’s loyal customers. This collaboration demonstrates how gamification can amplify customer engagement and celebrate milestones effectively. Working Culture Assessment Game Genre: Game-Based Recruitment Assessment One of our clients sought a revolutionary way to enhance their recruitment process, ensuring candidates aligned with the company’s core values and working culture. To address this, we developed a gamified assessment platform that features mini-games reflecting the company’s working principles. Over 7,000 users participated in this engaging assessment, with 95% of candidates rating it highly. This innovative solution not only streamlined the recruitment process but also provided a dynamic way for candidates to demonstrate their alignment with the company’s values, reinforcing the importance of culture fit in hiring. Denso Indonesia: Denso VR Simulator Game Genre: Virtual Reality Training Simulator PT Denso Indonesia partnered with us to develop the Denso VR Simulator for their employee training. The training tool uses advanced VR technology to simulate real-world scenarios, emphasizing the importance of high-quality car wipers for visibility and safety in various weather conditions. Through this collaboration, employees gained critical skills efficiently and effectively, enhancing their understanding of the real-world implications of their work. The Denso VR Simulator has set a new standard for training in the automotive industry, aligning perfectly with Denso’s vision of quality and safety. Astra Group: Astra Virtueverse Platform: Virtual Job Fair Platform Astra Group entrusted us to revamp the Astra Virtue platform, their primary recruitment channel. Our goal was to create an engaging, informative, and interactive virtual job fair experience, complete with real-time communication between candidates and recruiters and a 360-degree immersive event environment. The revamped platform successfully hosted multiple recruitment events, achieving 18,000 visitors per day and 1,500 job applications. By strengthening employer branding and delivering a seamless user experience, Astra Virtueverse has solidified its position as a cutting-edge recruitment tool for the Astra Group’s diverse subsidiaries. These partnerships highlight the breadth of possibilities gamification can unlock with us. Each project shows how tailored solutions
Level Up powered by Agate at Money Fest 2024 x UMN Career Day 2024: Raise You Up!
Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Level Up powered by Agate at Money Fest 2024 x UMN Career Day 2024: Raise You Up! On November 21–22, 2024, Level Up powered by Agate had the honor of participating in the anticipated Money Fest 2024 x UMN Career Day 2024 event at Universitas Multimedia Nusantara (UMN). Themed “Raise You Up!“, the event brought together thought leaders, industry experts, and young talents to explore the impact of the digital era on careers, creativity, and innovation. Hosted at UMN’s campus in Serpong, Tangerang, the event featured an array of activities, from job fairs and inspirational talks to hands-on experiences and music performances. The event featured job fairs, inspirational talks, experience zones, and music performances, focusing on empowering adaptability and innovation, and attracting students and professionals from across Jabodetabek. Our Head of Gamification Division, Junialdi Dwijaputra, was invited as one of the speakers on November 22, delivering a session titled “Became a GGWP on Your Career Path.” Jun shared insights on leveraging technology and gamification to thrive in the digital era, offering attendees practical strategies to navigate this fast-evolving landscape. ‘Became a GGWP on Your Career Path’ Jun’s session addresses the profound ways the digital age has reshaped creativity and careers. He shared some of the challenges faced by creators, such as the rise of AI and copyright issues, while shining a light on the new opportunities brought by digital platforms and technologies. Jun’s talk covered how digital tools and technology affect creativity and careers, focusing on these points: Creativity in the Digital Era Jun explained how the digital world offers new ways to express creativity and stand out. He talked about how tools like gamification can make an impact in creative industries and help professionals grow. AI and Human Collaboration AI was another key topic, with Jun highlighting how it works best when paired with human input. He suggested thinking carefully about: Who uses AI? Making sure users know how to work with AI effectively. How the process works. Identifying which tasks AI can support or improve. What tools are needed. Choosing the right technology for the job. Jun also reminded the audience that some tasks, like creative decision-making, still need the human touch. Handling Challenges in Digital Transformation Jun talked about dealing with issues like AI misuse and copyright concerns, pointing out that these challenges also offer chances to do things better and set higher standards. Using AI Responsibly He highlighted the importance of understanding AI’s limits and respecting ethical and legal boundaries, especially when it comes to intellectual property. Finding Opportunities in Digital Technology Jun encouraged attendees to use digital tools as a way to enhance their ideas and skills, showing that technology works best when it supports creativity rather than replacing it. Thank You for Joining Us! We are immensely grateful to Money Fest 2024 and UMN Career Day 2024 for inviting us to be part of such a significant event. Together, we are shaping a brighter, more innovative future for Indonesia and beyond. If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences. The Authors Related Articles All Posts All-EN Education-EN News-EN Service Highlight-EN Understanding the Dynamics of Sales Promotions December 12, 2024/ Balancing Between Work, Study, and Leisure December 11, 2024/ How Video Games and Pop Culture Push Educational Success December 6, 2024/ The Shocking Truth About Screen Time and Your Child’s Brain December 5, 2024/ Level Up powered by Agate at Money Fest 2024 x UMN Career Day 2024: Raise You Up! December 3, 2024/ Level Up Brings the Fright to Minutes of Manager’s Office Horror Halloween Party with Pasien Terakhir VR Experience November 15, 2024/ Level Up powered by Agate at EDUtech Asia 2024 November 13, 2024/ The Game of Werewolf | More Than Just Deception and Strategy November 11, 2024/ Jejak Penjelajah WSKT: Talent Assessments with Game-Based Intelligence Quotients November 8, 2024/ Load More End of Content. All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law. © 2023 Agate. All rights reserved. Home Services Our Works Contact Gamification 101 Case Studies Gamification for Marketing Gamification for Learning Instagram Linkedin Twitter Facebook Youtube Edit Template
Level Up Brings the Fright to Minutes of Manager’s Office Horror Halloween Party with Pasien Terakhir VR Experience
Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Level Up Brings the Fright to Minutes of Manager’s Office Horror Halloween Party with Pasien Terakhir VR Experience On November 8, 2024, Level Up powered by Agate, joined the Minutes of Manager Office Horror Halloween Party to add a thrilling twist to the spooky season. Held at I’M YOU in South Jakarta, this Halloween gathering of corporate professionals was brought to life with our immersive VR horror game, Pasien Terakhir. We were excited to bring an extra dose of fear and excitement to the event with our spine-chilling experience designed to make the night unforgettable. Bringing Pasien Terakhir at the Party Our team set up an exclusive Pasien Terakhir VR station, where attendees could step into a haunted world and face their fears. As they donned the VR headset, players were fully immersed in the suspense and tension of our horror game, experiencing the thrill of navigating eerie environments and encountering terrifying surprises. The game became the highlight of the night, drawing curious and brave attendees to test their limits and see if they could withstand the spine-tingling scares. Pasien Terakhir VR setup Attendees experiencing Pasien Terakhir A Daring Challenge To add even more excitement, we offered a special challenge: any attendee who dared to play Pasien Terakhir had the chance to win our horror title, DreadHaunt, available on Xbox and Steam. This exclusive giveaway attracted a crowd of thrill-seekers lined up to take their shot at the game and hopefully claim a free copy of DreadHaunt. https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/article/lvup-mom-helloween.mp4 Creating an Unforgettable Experience Our VR horror game brought immersive entertainment to the evening’s festivities, with screams and laughter echoing throughout the venue; Pasien Terakhir left a lasting impression on everyone who dared to enter its terrifying world. This event underscored our commitment at Level Up to bring memorable experiences through gamification and VR. As we continue, Level Up powered by Agate looks forward to more collaborations where we can share our unique VR creations with audiences eager for cutting-edge entertainment. https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/Level+up+at+Minutes+of+Manager+Office+Horor.mp4 If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences. The Authors Related Articles All Posts All-EN Education-EN News-EN Service Highlight-EN Level Up Brings the Fright to Minutes of Manager’s Office Horror Halloween Party with Pasien Terakhir VR Experience November 15, 2024/ Level Up powered by Agate at EDUtech Asia 2024 November 13, 2024/ The Game of Werewolf | More Than Just Deception and Strategy November 11, 2024/ Jejak Penjelajah WSKT: Talent Assessments with Game-Based Intelligence Quotients November 8, 2024/ Apple Vision Pro: The Latest and Its Shortcomings November 6, 2024/ Virtual Reality for Business? October 31, 2024/ Level Up powered by Agate Teams Up with Telkomsel for an Immersive Working Culture Assessment October 30, 2024/ Level Up powered by Agate Unveils the Innovative Role of Gamification in Boosting Individual Retention by up to 90% October 16, 2024/ Embracing Projection Mapping to Transform Real Estate Sales September 18, 2024/ Load More End of Content. All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law. © 2023 Agate. All rights reserved. Home Services Our Works Contact Gamification 101 Case Studies Gamification for Marketing Gamification for Learning Instagram Linkedin Twitter Facebook Youtube Edit Template
Level Up powered by Agate at EDUtech Asia 2024
Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Level Up powered by Agate at EDUtech Asia 2024 Level Up powered by Agate, recently attended EDUtech Asia 2024, held from November 5 to 7 at the Sands Expo & Convention Centre in Singapore. As one of the largest gamification companies in Southeast Asia, we were thrilled to participate in Asia’s premier education technology event, which celebrated its 10th anniversary this year. EDUtech Asia 2024 brought together educators, tech innovators, and EdTech providers to accelerate transformative change in education, fostering a space for collaboration, dialogue, and impactful partnerships. Our presence at EDUtech Asia 2024 centered on showcasing our expertise in gamification for learning, assessment, training, and simulation. Through our interactive booth, we connected with educators, tech companies, and professionals, highlighting how Level Up powered by Agate, stands as a valuable partner for advancing educational experiences through gamification. By engaging visitors with our products, we demonstrated the effectiveness of gamified tools in enha Attending EDUtech Asia 2024 Our mission for attending EDUtech Asia 2024 was clear: we believe that gamification is a game-changer in the field of education, and we want to showcase that through our gamification tailored for learning, assessment, training, and simulation. We bring unique solutions that make learning more engaging, measurable, and adaptable to diverse needs. EDUtech Asia offered us the perfect platform to engage with like-minded industry leaders and innovators committed to shaping the future of education. Our goal was to connect with EdTech professionals and educators who seek innovative solutions to address today’s educational challenges and make learning more accessible and impactful for students and learners of all ages. Our Experience at EDUtech Asia 2024 Our booth became a hub of activity, offering attendees the opportunity to explore our latest gamification solutions and see firsthand how our products can transform the educational landscape. As a highlight of our presence at the event, we brought an Apple Vision Pro loaded with Level Up’s gamified experiences. This hands-on opportunity allowed attendees to try our immersive games, giving them a firsthand experience of how technology-driven engagement can redefine training and learning outcomes. Showcasing Our Gamification We showcased a variety of gamification solutions at our booth, each representing a core service we offer. With the Apple Vision Pro, visitors could dive into interactive experiences that highlight our approach to gamified learning, assessment, training, and simulation. Game-Based Learning: Jago Money Quest https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/portfolio/Learning+Solution+-+Gamified+Learning+App+-++Bank+Jago.mp4 Jago Money Quest is a financial literacy game that guides players through the basics of money management. Through interactive gameplay, users learn essential financial skills such as budgeting, saving, and investment. Jago Money Quest is currently collaborating with five major universities in Indonesia, and they plan to integrate the game into their financial literacy curriculums. Aside from that, around 500 users have tested the game, attracting 3,800 registered participants and demonstrating its appeal in enhancing financial literacy. Game-Based Assessment: Batique https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/portfolio/People+Growth+-+Game+Based+Asessment+-+Batique.mp4 Batique is a game designed to evaluate user skills in a gamified environment, focusing on cognitive and analytical capabilities. The game-based assessment Batique offers multidimensional assessments aligned with CHC theory, providing nuanced insights into children’s cognitive abilities. With over 2000 participants, Batique has demonstrated high validity and reliability, proving to be a valuable tool for cognitive assessment. Game-Based Assessment: Working Culture Assessment Working Culture Assessment offers a gamified assessment for employees, aligning them with values and culture in a fun, interactive way. It has been highly effective, with over 7,000 users and a 95% satisfaction rating from more than 3,000 candidates, achieving high engagement while accurately measuring alignment with corporate culture. VR Simulation: Wiper Simulator https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/portfolio/DensoVR+Trailer.mp4 The Wiper Simulator is an engaging VR experience designed to train employees on the importance of producing high-quality car wipers, ensuring visibility and safety under different weather conditions. This simulation has been beneficial for internal training, effectively enhancing product quality awareness among staff. VR Simulation: Crane Training Simulator https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/portfolio/People+Growth+-+Crane+VR.mp4 The Crane Training Simulator provides an immersive, risk-free environment for crane operators to practice in diverse scenarios. It enhances safety and efficiency by simulating real-world conditions such as varying weather and load types, allowing operators to refine their skills safely and effectively. VR Simulation: Fire Drill Training https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/portfolio/Learning+Solution+-+VR+Training+and+Simulators+-+Fire+Escape.mp4 The Fire Drill Training Simulation uses VR technology to simulate an on-fire building, helping participants practice emergency response skills. This simulation raises awareness of fire safety and equips users with critical knowledge to navigate fire emergencies confidently and safely. VR Simulation: Lighthouse Eating Behaviour Training Simulator https://s3.ap-southeast-1.amazonaws.com/assets-website.agate.id/Agate-Levelup/Website-Asset/portfolio/People+Growth+-+VR+Training+and+Simulators+-+Lighthouse+Eating+Behaviour.mp4 Lighthouse Eating Behaviour Training Simulator combines VR with brainwave monitoring to support patients with overeating disorders. In a realistic virtual environment, patients practice self-control and develop healthier eating habits. This therapeutic approach has shown promise in helping patients achieve long-term improvements in managing their eating behaviors. Virtual Event & Metaverse: Astra Virtueverse Astra Virtueverse is a virtual recruitment platform primarily used by Astra Group for events like the Astra Group Job Fair. It offers features such as real-time communication with recruiters, a 360-degree virtual experience, and the capacity to host multiple recruitment events. This interactive platform enhances Astra’s employer branding while making recruitment events engaging and accessible to a broad audience. Apple Vision Pro We brought the Apple Vision Pro to EDUtech Asia 2024 as a demonstration of our expanding capabilities in gamification with this advanced technology. While we haven’t previously announced our work with Vision Pro, this event provided the perfect opportunity to subtly showcase our readiness to incorporate new tech like Vision Pro into our offerings. Attendees had an exclusive chance to see firsthand how we can support and realize gamification projects using the latest tools for immersive learning and training experiences. Meeting Attendees Throughout the event, we had numerous enriching interactions with educators, tech specialists, and industry professionals interested in
Virtual Reality for Business?
Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Virtual Reality for Business? Virtual reality (VR) technology is rapidly becoming a transformative force across various industries, with applications extending far beyond entertainment. One sector seeing significant impact is corporate training, where companies are leveraging VR to create immersive and effective learning environments. According to research from Market Data Forecast, the global virtual tourism market was valued at $7.94 billion in 2023 and is projected to grow to $36.38 billion by 2029. As VR becomes a key player in the digital landscape, sectors like travel are pioneering its use to offer virtual tours, and the tourism industry is just one example of VR’s expanding reach into new domains. This shift towards virtual experiences is reflected in various markets. For instance, tools like Shapelab, which revolutionizes 3D design by allowing users to create life-sized models in VR, are gaining traction. Meta’s recent push with its Orion AR glasses prototype shows how immersive technologies continue to advance, particularly in industries aiming to blend virtual and real-world interactions. Traditional training methods, such as classroom sessions and manual simulations, often fail to prepare employees for high-risk environments fully. VR fills this gap, providing safe, controlled scenarios where employees can practice and refine their skills. The ability to tailor these simulations to specific company needs makes VR-based training more effective, helping businesses enhance employee competence and safety. Moreover, by offering instant feedback and performance tracking, VR helps trainees learn from their mistakes in a risk-free setting, improving their response to real-life situations. With the growing adoption of VR technology, more companies are expected to integrate these solutions into their training programs, ensuring a competitive edge in employee development. At Level Up powered by Agate, we are committed to providing cutting-edge VR solutions that enhance both safety and efficiency. From Crane Training Simulators to Fire Drill Simulations, our tools offer realistic, immersive experiences that help businesses develop safer and more effective training programs. As the demand for VR in corporate training continues to rise, we are proud to lead the way in creating innovative, impactful training solutions. One of the main advantages of VR-based training is its flexibility. Companies can tailor simulations to their specific needs, ensuring that employees are exposed to the exact challenges they may face in their daily work. This adaptability, combined with the hands-on nature of VR, leads to more effective learning outcomes, as employees can engage with the material in a meaningful and impactful way. Moreover, VR training allows for instant feedback and performance tracking. Trainees can make mistakes in a risk-free environment and immediately learn from them, enhancing their ability to respond to real-life situations. This not only improves safety but also increases overall efficiency, as employees become more competent and confident in their roles. As businesses continue to explore new ways to enhance training and safety protocols, the adoption of VR technology is set to grow. The ability to simulate complex scenarios, provide instant feedback, and track progress makes VR an indispensable tool for any company looking to stay ahead of the curve in employee development and safety training. Level Up Powered by Agate: Pioneering VR Solutions for Business Training Level Up powered by Agate has been creating innovative VR solutions tailored to the unique needs of businesses. Their VR training simulators go beyond traditional training methods, offering immersive, interactive experiences that enhance both safety and efficiency. Crane Training Simulator: Improving Safety and Efficiency The VR Crane Training Simulator is a prime example of Level Up’s dedication to creating meaningful training tools. Designed for crane operators, this simulator places users in a realistic environment where they can practice operating cranes in various conditions without the risks associated with physical training. The simulator provides: Realistic Scenarios Trainees experience different weather conditions, load types, and environmental challenges. Risk-Free Training Operators can make mistakes without the real-world consequences, fostering a safe learning environment. Skill Enhancement Immediate feedback helps operators refine their skills and become more efficient in their work. Fire Drill Training Simulation: Refining Fire Safety Training Level Up’s Fire Drill Training Simulation brings fire safety training to a new level by immersing participants in a realistic, on-fire building scenario. Through this VR simulation, employees learn to navigate dangerous situations and respond effectively during emergencies. The lifelike environment prepares participants not just to understand fire safety protocols but to act confidently in high-pressure situations. Lighthouse Eating Behaviour Training Simulator: Redefining Therapeutic Support In a more therapeutic application, the Lighthouse Eating Behaviour Training Simulator leverages VR and brain wave detection technology to assist patients struggling with overeating disorders. This innovative tool offers patients an immersive environment where they can practice managing their eating behavior in a controlled setting, building self-control and healthier habits through real-time feedback. By combining cutting-edge VR technology with industry-specific needs, Level Up powered by Agate is helping businesses create safer, more effective training environments. These VR solutions are designed to not only teach skills but also empower employees to take ownership of their safety and professional development. If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences. The Authors Related Articles All Posts All-EN Education-EN News-EN Service Highlight-EN Virtual Reality for Business? October 31, 2024/ Level Up powered by Agate Unveils the Innovative Role of Gamification in Boosting Individual Retention by up to 90% October 16, 2024/ Embracing Projection Mapping to Transform Real Estate Sales September 18, 2024/ The Global Monkeypox Outbreak: A Growing Public Health Concern September 12, 2024/ Games and Customer Loyalty September 11, 2024/ Transforming Indonesia’s Public Schools
Level Up powered by Agate Teams Up with Telkomsel for an Immersive Working Culture Assessment
Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Event Contact Languages Edit Template Level Up powered by Agate Teams Up with Telkomsel for an Immersive Working Culture Assessment Level Up powered by Agate has once again collaborated with Telkomsel, Indonesia’s leading telecommunications company, to enhance its recruitment process. Through an innovative gamified assessment platform, Telkomsel aims to evaluate candidates’ alignment with its company culture, represented by its “12 Working Principles.” These principles serve as the core foundation for the company’s operations and workforce expectations, making cultural fit a crucial part of the recruitment process. Selain itu, Level Up powered by Agate juga memperkenalkan berbagai proyek gamifikasi kami yang telah digunakan untuk menilai dan melatih individu di berbagai industri, seperti: The Telkomsel Working Culture Assessment The assessment is a unique blend of gameplay and real-world tasks, designed to engage candidates while evaluating their suitability for Telkomsel’s working environment. Before diving into the details of the assessment, let’s first clarify what Telkomsel’s 12 Working Principles are and why they matter. Telkomsel’s 12 Working Principles: A Blueprint for Success Telkomsel’s 12 Working Principles embody the company’s expectations regarding employee behavior, collaboration, and performance. These principles guide everything from decision-making to day-to-day operations, ensuring that employees remain aligned with the company’s vision. These 12 principles shape how employees approach their work, interact with each other, and contribute to Telkomsel’s long-term success. The Working Culture Assessment is designed to ensure that only candidates who resonate with these values progress through the recruitment process. How the Gamified Assessment Works The Telkomsel Working Culture Assessment is designed to evaluate candidates through a series of mini-games that simulate real-world work scenarios. The Telkomsel Working Culture Assessment integrates these 12 principles into a series of mini-games, offering candidates a fun yet rigorous way to demonstrate their cultural fit. Why Gamification Works for Recruitment The partnership between Level Up powered by Agate and Telkomsel demonstrates the effectiveness of gamification in corporate assessments. While many organizations have traditionally relied on personality tests or standardized evaluations, Telkomsel’s approach stands out due to its focus on interactive and meaningful simulations. By placing candidates in real-life inspired scenarios, the assessment not only gauges their problem-solving skills but also provides insight into how they would perform under pressure in an actual work environment. A critical benefit of game-based assessments is their ability to measure soft skills such as decision-making, adaptability, and time management—qualities that are often difficult to evaluate through traditional testing. Additionally, these assessments are far more engaging than standard multiple-choice questionnaires, leading to a better candidate experience and higher retention rates. While gamification in recruitment is not new, Telkomsel’s approach is unique in how it integrates complex working principles into a playful and interactive format. The beauty of gamified assessments lies in their ability to evaluate a candidate’s behavior and thought process in real-time, providing insights into their problem-solving abilities, adaptability, and alignment with company culture. Unlike traditional interviews or written tests, game-based assessments can reveal how candidates respond to pressure, make decisions, and collaborate with others in dynamic environments. Research has shown that gamified assessments improve engagement and reduce anxiety during the recruitment process, leading to a better candidate experience overall. They provide an opportunity for candidates to actively demonstrate their skills and personality in ways that static tests cannot capture. In Telkomsel’s case, embedding its 12 Working Principles into the game ensures that every candidate is evaluated not just on their skills, but on how well they align with the company’s cultural expectations. The Results The implementation of the Telkomsel Working Culture Assessment has been a success, with over 7,000 candidates participating and 95% giving the assessment high ratings. Candidates rated the assessment between 3 and 4 on a 4-point scale, reflecting a positive reception to the gamified approach. Telkomsel was able to streamline its recruitment process and ensure that the candidates moving forward truly embodied the company’s core values. This innovative approach has not only reduced the recruitment time but also improved the overall quality of hires, contributing to a stronger organizational culture. By using gamification to assess cultural fit, Telkomsel is setting a new standard in how companies can integrate values and principles into the hiring process. Through their collaboration with Level Up powered by Agate, they’ve managed to create a recruitment tool that is not only effective but also engaging, immersive, and aligned with the future of work. This case study highlights how gamification can transform traditional processes, offering a more comprehensive way to evaluate candidates in real-world scenarios, ultimately building a workforce that thrives in today’s dynamic, fast-paced environments. If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences. The Authors Related Articles All Posts All-EN Education-EN News-EN Service Highlight-EN Virtual Reality for Business? October 31, 2024/ Level Up powered by Agate Teams Up with Telkomsel for an Immersive Working Culture Assessment October 30, 2024/ Level Up powered by Agate Unveils the Innovative Role of Gamification in Boosting Individual Retention by up to 90% October 16, 2024/ Embracing Projection Mapping to Transform Real Estate Sales September 18, 2024/ The Global Monkeypox Outbreak: A Growing Public Health Concern September 12, 2024/ Games and Customer Loyalty September 11, 2024/ Transforming Indonesia’s Public Schools with the Octalysis Framework September 10, 2024/ The Evolution of Workplace Design and Its Impact on Employee Wellness and Productivity September 9, 2024/ How Gamification Marketing Can Boost Your Business August 30, 2024/ Load More End of Content. All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property
Level Up powered by Agate Unveils the Innovative Role of Gamification in Boosting Individual Retention by up to 90%
Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Menu Home Services Our Works Gamification 101 Case Studies Turnkey Contact Languages Edit Template Level Up powered by Agate Unveils the Innovative Role of Gamification in Boosting Individual Retention by up to 90% Photo Caption (left to right): Junialdi Dwijaputra, Head of Level Up powered by Agate; Liz Zeny Mery, Acting Deputy Assistant for Creative Economy Development at the Coordinating Ministry for Maritime Affairs and Investment; Andy Djiwandono, Head of Sustainability & Digital Lending at Bank Jago Jakarta, July 18, 2024 – Agate International (“Agate”), through its sub-brand Level Up powered by Agate, introduced its book titled The Dawn of Fun: A Gamification Journey Through Trends, Case Studies, and Best Practices. This book delves into the significant role of gamification across various sectors by providing insights from current trends, case studies, and best practices. It demonstrates that gamification not only strengthens marketing strategies and brand development but also enhances user engagement and retention through game-based learning. This innovative approach offers tangible benefits in creating more engaging and meaningful experiences for both consumers and employees. “Gamification is not just a tool for increasing brand engagement but an effective business strategy that enhances the output of learning and assessment processes. By integrating game elements into a work environment predominantly occupied by younger generations, companies can boost business performance from productivity, strengthen employee retention, and drive innovation,” said Head of Level Up powered by Agate Junialdi Dwijaputra. The Three Key Roles of Gamification in Learning: Motivating and Encouraging Engagement67% of individuals state that game-based learning is more engaging and motivating than traditional learning. This learning approach, through the use of technology, provides real-world context, keeping individuals interested and motivated to participate. Interaction and individual motivation to enhance their skills also increase with the presence of reward features as benchmarks for their achievements. Individuals participating in challenge-based gamification improve their performance by up to 89.45% compared to those who only listen to lectures. Enhancing Cognitive DevelopmentGame-based learning impacts affective, cognitive, and psychomotor aspects by increasing engagement, motivation, problem-solving abilities, emotional and practical skills. A study by the American Medical Association using fMRI technology showed three areas of brain growth in the hippocampus, prefrontal cortex, and cerebellum after two months of playing digital games. Strengthening RetentionGame-based learning can increase individual retention by up to 90%. This is because individuals can better recall information when they are actively involved in the learning process and have test scores above average by up to 40%. Acting Deputy Assistant for Creative Economy Development at the Coordinating Ministry for Maritime Affairs and Investment Liz Zeny Mery, stated, “The government is increasingly recognizing the transformative potential of gamification in education and training. Responding to the proven benefits of gamification in learning, the government plans to promote pilot programs that incorporate gamification into learning and training programs within Ministries/Agencies and State-Owned Enterprises (SOEs).” Gamification: An Effective Approach for Businesses to Better Connect with Millennials, Generation Z, and Generation Alpha According to a report by Newzoo, 44% of Generation (Gen) Z and 48% of Gen Alpha interact with in-game content beyond just playing it. For content types, interactive videos are the top choice for Millennials, Gen Z, and Gen Alpha. The adoption of game features or elements such as points, badges, levels, and performance charts into business initiatives can help effectively facilitate the learning process and achieve the ultimate goal of increasing brand engagement. For example, Level Up powered by Agate collaborated with PT Bank Jago Tbk to develop Jago Money Quest, an interactive web-based financial education game accessible at http://JagoMoneyQuest.com. Head of Sustainability & Digital Lending at Bank Jago Andy Djiwandono, explained that “We entrusted Level Up powered by Agate in the development of game-based learning, Jago Money Quest, to increase the awareness of Millennials and Gen Z about the importance of sustainable financial health. During the creation process, we experienced the potential of gamification in a precise, efficient, and effective manner through the implementation of the Level Up Gamification Framework.” The Level Up Gamification Framework is an innovative framework combining academic theory and practical application, designed to help companies optimally leverage the potential of gamification tailored to various business needs. It consists of four stages: Define Main Game Purpose, Define Target Market & Persona, Build Core Gameplay, and Fulfill Technical Requirements. To download a copy of The Dawn of Fun: A Gamification Journey Through Trends, Case Studies, and Best Practices, visit s.agate.id/mbtdof. If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences. The Authors Related Articles All Posts Service Highlight-EN News-EN Education-EN All-EN Level Up powered by Agate Unveils the Innovative Role of Gamification in Boosting Individual Retention by up to 90% October 16, 2024/ Embracing Projection Mapping to Transform Real Estate Sales September 18, 2024/ The Global Monkeypox Outbreak: A Growing Public Health Concern September 12, 2024/ Games and Customer Loyalty September 11, 2024/ Transforming Indonesia’s Public Schools with the Octalysis Framework September 10, 2024/ The Evolution of Workplace Design and Its Impact on Employee Wellness and Productivity September 9, 2024/ How Gamification Marketing Can Boost Your Business August 30, 2024/ Joki Skripsi: Identifying the Root Problem August 29, 2024/ Games as a Safe Space to Fail: Redefining Gamification August 27, 2024/ Load More End of Content. 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Webinar Recap: Customer Experience Executive Mastery: Rethinking Retention and Upselling
Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Edit Template Webinar Recap: Customer Experience Executive Mastery: Rethinking Retention and Upselling In today’s competitive landscape, companies are finally realizing that exceptional customer experience is no longer a peripheral concern; it’s a fundamental differentiator that propels long-term success. But before we can discuss B2B retention strategies, we need to understand the importance of having a customer-centric mindset. This means that we need to focus on providing the best possible solution for our clients. When we have this mindset, it will affect our actions and behaviors in creating a delightful customer experience. We recently conducted a webinar on B2B retention strategies. In this recap, we will look back at the important points of discussion from the webinar. About the speaker Aul is a game industry professional with a passion for gamification and business development. She has over seven years of experience in leading and managing game projects across regional and global markets. She has a deep understanding of gamification product development and has successfully delivered game projects worth over $1 million, meeting the highest standards of quality, budget, and timeline. She has also built and maintained strong relationships with over 20 strategic B2B accounts, achieving high client retention and satisfaction for three years in a row. Aul is a great mentor for anyone who wants to learn more about the game industry and how to create engaging and impactful gamified solutions. Learn More Customer Decision Journey To create a delightful customer experience, we need to understand the path your clients take – their journey. Traditionally, the AIDA model (Awareness, Interest, Desire, Action) has been used to map this journey. However, for a more detailed picture, we’ll explore The Loop framework developed by The Pedowitz Group. The Loop framework goes beyond AIDA by pinpointing specific touchpoints throughout the journey. Touchpoints are any interactions you have with potential or existing clients, from initial brand awareness to ongoing support after purchase. Here’s the breakdown of The Loop framework: Customer AcquisitionThis side focuses on attracting new clients and guiding them through the decision-making process. Stages include Unaware (not familiar with your brand), Aware (recognizes your brand), Consideration (evaluates your offerings), Evaluation (compares you to competitors), and Decision (chooses your product or service). Customer ExpansionThis side emphasizes nurturing existing client relationships and maximizing their value. Stages include Onboarding (getting them started), Adoption (actively using your product or service), Value Realization (experiencing the benefits), Loyalty (consistently choosing you), and Advocacy (promoting your brand to others). Customer Acquisition The customer acquisition side of the Loop framework includes the following stages: Unaware Aware Consideration Evaluation Decision Customer Expansion The customer expansion side of the Loop framework includes the following stages: On-board Adoption Value Realization Loyalty Advocacy Who Owns Customer Experience? A Shared Responsibility Everyone who interacts with clients plays a role in shaping their experience. This could be your sales team, customer support representatives, or even marketing personnel. While specific responsibilities may vary depending on your company structure, the overall goal of delivering a positive experience remains constant. Importance of Customer Experience in B2B Business When a company creates a good customer experience, it can reap many benefits. For example, data from McKinsey shows that companies that prioritize customer satisfaction tend to achieve faster and more profitable growth while also boasting an 80% higher customer retention rate. In addition, 86% of buyers are prepared to pay more for superior customer experience. One Gallup poll found that customer-centric companies will be more able to increase their overall revenue and sales by 50% and increase profitability by 34%. B2B customer acquisition costs can be substantially higher compared to B2C. It seems that, to acquire new customers, it costs 5 to 25 times as much as to retain existing ones, while satisfied customers spend 140% more on your products or services. But not every loyal customer is the same—and neither are they of equal value. McKinsey research shows that B2B companies that transformed their customer experience processes saw 10 – 15% revenue growth, higher client satisfaction scores, improved employee satisfaction, and a 10 – 20% reduction in operational costs. It is clear that creating a customer experience is not an option anymore but a priority in a company, especially in today’s competitive business landscape. We cannot afford to think that we are the only ones who have the solution that our clients need. With information easily available, it is easy for others to copy our products and offer them to the same target market. Therefore, it is important to create excellent service. Stages of the Customer Journey The customer journey is the path that potential clients take from the moment they become aware of your company to the point where they become loyal advocates. Understanding the different stages of this journey is crucial for businesses to develop effective marketing and sales strategies. The Loop framework from The Pedowitz Group identifies ten stages, each with its own objectives and metrics for measurement. Let’s delve deeper into each stage: Unaware At the Unaware stage, potential clients or your target market are completely unaware of your company’s existence or the products and services you offer. They haven’t identified a need that your solution could address. The primary objective at this stage is to capture the attention of your target audience and generate awareness about your offerings. You can achieve this through various marketing channels, such as social media advertising, content marketing, or search engine optimization (SEO). Metrics to track: Net new contacts: Track the number of new leads you generate through your marketing efforts. New website visitors: Monitor the number of unique visitors to your website. This indicates potential interest in your brand. Conversion rate: Track the percentage of visitors who take a desired action on your website, such as signing up for a
Webinar Recap: Kickstarting Gamification: The Art of Presales Ideation
Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Edit Template Webinar Recap: Kickstarting Gamification: The Art of Presales Ideation Have you ever stopped to think about the journey a game takes before it lands on your screen? The secret that makes games a “game” is, Art. Without the visual language of art, games would be mere blueprints, devoid of the captivating worlds, engaging characters, and immersive experiences that make them so beloved. But how does art translate from a creative vision to a captivating game experience? In game development, specifically in the pre-sales phase, art comes in. The pre-sales phase is crucial for securing a game development project. It’s where we convince potential clients that our team has the vision and expertise to bring their ideas to life. The focus of the pre-sales phase isn’t on delivering finished products but rather on igniting excitement and showcasing possibilities. This is where the art team steps into the spotlight, wielding the power of visual storytelling to become your secret weapon. Think of a game project as a story, one that draws players in and keeps them engaged. The pre-sales phase is like crafting a gripping trailer for that story – a glimpse into the immersive world you can create for their gamification project. Here, your art team takes center stage, using their artistic prowess to capture the client’s imagination and lay the foundation for a successful collaboration. We recently conducted a webinar on the “art” of pre-sales ideation. In this recap, we will look back at the important points of discussion from the webinar. About the speaker With over five years of experience at the intersection of art and technology, Putri is an art visionary in game development and gamification. Her creative strategies have shaped numerous successful projects. If you’re eager to learn about the intricacies of game art and how to steer creative projects to success, Putri is an invaluable mentor for those looking to excel in game development. Learn More Gamification Framework for Pre-sales Ideation Utilizing the Level Up Gamification Framework During this phase, the Art Team employs the Level Up Gamification Framework as a guide for creating gamification solutions before project commencement. This ensures a robust, relevant, and adaptable approach that aligns with business requirements. Learn more about Level Up powered by Agate’s Gamification Framework by contacting us here. Art’s Role in Pre-sales Ideation As previously mentioned, the Art Team focuses on concept development using data from the aforementioned framework. Their responsibilities during the pre-sales phase encompass: Rough game mockup for proposal Scoping assets Estimation of asset creation Rough Game Mockup for Proposal Objectives Initial Visualization Provide a preliminary visualization to clients or stakeholders regarding the planned appearance and feel of the game. It’s crucial to remember that this mockup is merely a rough draft and does not represent the final game’s design. However, it adheres to the game’s aesthetic guidelines, considering its target audience. This provides flexibility for further exploration and development during the project’s execution. Rough Estimation The presales mockup serves as a foundation for further exploration and development once the project commences. Determining Technical Art Scope of Assets The presales mockup also aids in estimating asset development requirements. This involves estimating the number and types of assets, along with technical art insights. Pitching and Negotiation Support The mockup can be effectively utilized to support pitches to clients or other stakeholders. Requirements Data and information from the Framework This refers to the Level Up Gamification Framework, which provides a structured approach to gamification design, incorporating elements such as Core Drives, Mechanics, and Dynamics. By utilizing this framework, the Art Team can ensure that their ideation aligns with established gamification principles. Wireframes and Lo-fi from the Designer team Wireframes and low-fidelity prototypes serve as foundational elements for the mockup. These provide a basic structure and layout for the game’s interface and user experience. The Art Team can leverage these wireframes and Lo-fi prototypes to create a cohesive and visually appealing mockup. Time Commitment 2 days to 1 week (depending on the number of screens required) The time required to create a rough game mockup depends on the urgency of the project and the number of screens involved. As a general estimate, it can be less than 2 days, or it can range from 2 days or to 1 week. Rough Mockup creation & Layouting This isn’t a polished, final product, but rather a stepping stone that provides a glimpse into the game’s potential look and feel. The rough mockup serves several important purposes. First, it offers a preliminary visualization for clients, giving them a sense of the game’s aesthetics and overall atmosphere. It’s important to manage expectations by emphasizing that this is a draft – the final game may look different based on further development and client feedback. However, the mockup should still adhere to the game’s core aesthetic direction, keeping in mind the target audience. This approach allows for flexibility while ensuring the mockup aligns with the project’s overall vision. Now that we understand the importance of a rough mockup, let’s delve into the creation process: Understanding the Client and Target AudienceThis is the foundation for any successful game. The Art Team needs to gather information about the client’s brand identity, including their target market. This includes researching aspects like: Art Style Color Palette Font Choices UI Style Building on the Lo-fi PrototypeThe mockup doesn’t exist in a vacuum. The Art Team leverages information from the Designer team’s wireframes and low-fidelity prototypes. These provide the basic structure and user experience layout, acting as a blueprint for the mockup’s visual elements. Rough Mockup Creation & LayoutingThis is where the magic happens! Here’s a breakdown of the steps involved: Research & InspirationFamiliarize yourself with the client’s brand and target market. SketchingUsing the Lo-fi prototype as
Webinar Recap: Developing Gamification Project Using Game Development Lifecycle
Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Edit Template Level Up Powered by Agate at What’s New? Summit 2023: Maximizing ROI | Gamification 101 | Level Up powered by Agate Whether you’re exploring vast open worlds, solving intricate puzzles, or battling it out with friends, one thing’s for sure: the games we love don’t just materialize out of thin air. They go through a fascinating journey, from a spark of an idea to the polished experience on your screen. This journey is called the Game Development Life Cycle (GDLC), and it’s like a behind-the-scenes roadmap for your favorite games. It’s a mix of creative brainstorming, technical wizardry, and some serious planning, where every step builds on the last. We recently conducted a webinar on developing gamification projects using GDLC. With this recap, we will look back at the important discussion points from the webinar. If you’re interested in how video games you love come to life, then you’re in for a treat because this article is for you! So, buckle up, grab your metaphorical controller, and get ready to dive into the world of GDLC! We’ll explore everything from the initial brainstorming sessions, where game ideas are born, to the rigorous testing phases that make sure your gameplay is smooth and enjoyable. About the speaker Sandi is a gamification guru who can make any project fun and engaging. He has been in the game industry and gamification for over 7 years, starting as a Quality Assurance Lead and now leading the Gamification Production team. So, if you want to know the secrets to fun in gamification, you can count on Sandi! Learn More Game Development Lifecycle in Agate Creation Pre-production Production Product Launch Live Ops Sunset Creation Phase: The Foundation of Game Development This initial stage of the game development lifecycle serves as the foundation where the groundwork is laid for the entire project. Its core objective is to explore and brainstorm a variety of potential concepts, premises, systems, and themes. Through this exploration, the team aims to identify and refine the one with the most promise and feasibility for further development. Key Activities IdeationDuring this crucial phase, the team conducts thorough research to understand the current market landscape, identifying existing problems and opportunities. This research might involve analyzing competitor games, studying industry trends, and exploring player preferences. PitchingOnce a diverse range of ideas has been generated, the team carefully evaluates and selects the most promising ones. These chosen concepts are then presented and championed to directors and senior leadership, securing their buy-in and approval to move forward. Feasibility StudyTo ensure the chosen concept has a solid foundation for success, a comprehensive feasibility study is conducted. This study analyzes the potential market size and demand for the game, while also creating initial budget estimates. It aims to assess the financial viability of the project before significant resources are invested. Gamification Context Within the Gamification division, this stage is typically carried out during the presales phase. This means the team explores various game concepts and conducts feasibility studies before officially engaging with potential clients. This allows them to tailor proposals and present well-defined and researched concepts that meet the clients’ specific needs and objectives. Pre-Production: Refining the Game Design The pre-production phase follows the concept phase and serves as a bridge between the initial idea and actual development. This stage focuses on solidifying the game design before investing significant resources in full-scale production. Its primary goal is to minimize the need for major changes in the later stages by validating and refining the design through various activities. Key Activities PrototypingThis involves creating playable, but potentially limited, versions of the game. These prototypes allow designers, artists, and programmers to experiment with different mechanics, features, and visuals. They also serve as valuable tools for user research and testing. User Research and TestingBy conducting playtests and user interviews, the team can gather feedback from potential players. This feedback is crucial for identifying any issues with the game design and ensuring it is engaging and enjoyable for the target audience. Design ValidationBased on the insights gained from prototyping and user testing, the team refines and validates the game design. This may involve adjusting mechanics, balancing gameplay, and redefining the overall vision for the project. Gamification Context For the Gamification division, this stage is used to collaborate closely with the client to finalize key details before full development begins. This includes: Detailed RequirementsWorking with the client, the team establishes the specific requirements for the gamified element, ensuring it aligns with their objectives and target audience. Game Art StyleThe team collaborates with the client to define the desired visual style for the gamified experience, considering factors like branding and target audience preferences. Product Vision and Requirements Document (PRD)The team collaborates with the client to create a comprehensive PRD that outlines the finalized vision and detailed technical and functional requirements for the gamified experience. This document serves as a blueprint for the development phase. Production: Bringing the Game to Life The production stage is the heart of the game development lifecycle, where the vision and design from pre-production materialize into a playable game. This is the longest and most resource-intensive stage, demanding close collaboration and coordination across various teams and roles. Key Activities Pre-AlphaThis initial development phase focuses on building the core gameplay mechanics and systems. It involves programmers writing code, artists creating assets, and designers refining the game’s core loop. While not yet feature-complete or visually polished, pre-alpha builds allow for early internal testing to identify and address critical issues. AlphaDuring the alpha phase, the game becomes more feature-complete and playable. Additional gameplay elements and systems are integrated, and preliminary balancing adjustments are made. Alpha builds are often used for internal testing by a wider range of players, including testers and potentially external