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Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Edit Template Webinar Recap: Customer Experience Executive Mastery: Rethinking Retention and Upselling In today’s competitive landscape, companies are finally realizing that exceptional customer experience is no longer a peripheral concern; it’s a fundamental differentiator that propels long-term success. But before we can discuss B2B retention strategies, we need to understand the importance of having a customer-centric mindset. This means that we need to focus on providing the best possible solution for our clients. When we have this mindset, it will affect our actions and behaviors in creating a delightful customer experience. We recently conducted a webinar on B2B retention strategies. In this recap, we will look back at the important points of discussion from the webinar. About the speaker Aul is a game industry professional with a passion for gamification and business development. She has over seven years of experience in leading and managing game projects across regional and global markets. She has a deep understanding of gamification product development and has successfully delivered game projects worth over $1 million, meeting the highest standards of quality, budget, and timeline. She has also built and maintained strong relationships with over 20 strategic B2B accounts, achieving high client retention and satisfaction for three years in a row. Aul is a great mentor for anyone who wants to learn more about the game industry and how to create engaging and impactful gamified solutions. Learn More Customer Decision Journey To create a delightful customer experience, we need to understand the path your clients take – their journey. Traditionally, the AIDA model (Awareness, Interest, Desire, Action) has been used to map this journey. However, for a more detailed picture, we’ll explore The Loop framework developed by The Pedowitz Group.  The Loop framework goes beyond AIDA by pinpointing specific touchpoints throughout the journey. Touchpoints are any interactions you have with potential or existing clients, from initial brand awareness to ongoing support after purchase. Here’s the breakdown of The Loop framework:  Customer AcquisitionThis side focuses on attracting new clients and guiding them through the decision-making process. Stages include Unaware (not familiar with your brand), Aware (recognizes your brand), Consideration (evaluates your offerings), Evaluation (compares you to competitors), and Decision (chooses your product or service).  Customer ExpansionThis side emphasizes nurturing existing client relationships and maximizing their value. Stages include Onboarding (getting them started), Adoption (actively using your product or service), Value Realization (experiencing the benefits), Loyalty (consistently choosing you), and Advocacy (promoting your brand to others).  Customer Acquisition The customer acquisition side of the Loop framework includes the following stages:  Unaware  Aware  Consideration  Evaluation  Decision  Customer Expansion The customer expansion side of the Loop framework includes the following stages:  On-board  Adoption  Value Realization  Loyalty  Advocacy  Who Owns Customer Experience? A Shared Responsibility Everyone who interacts with clients plays a role in shaping their experience. This could be your sales team, customer support representatives, or even marketing personnel. While specific responsibilities may vary depending on your company structure, the overall goal of delivering a positive experience remains constant.  Importance of Customer Experience in B2B Business When a company creates a good customer experience, it can reap many benefits. For example, data from McKinsey shows that companies that prioritize customer satisfaction tend to achieve faster and more profitable growth while also boasting an 80% higher customer retention rate.  In addition, 86% of buyers are prepared to pay more for superior customer experience. One Gallup poll found that customer-centric companies will be more able to increase their overall revenue and sales by 50% and increase profitability by 34%.  B2B customer acquisition costs can be substantially higher compared to B2C. It seems that, to acquire new customers, it costs 5 to 25 times as much as to retain existing ones, while satisfied customers spend 140% more on your products or services.  But not every loyal customer is the same—and neither are they of equal value. McKinsey research shows that B2B companies that transformed their customer experience processes saw 10 – 15% revenue growth, higher client satisfaction scores, improved employee satisfaction, and a 10 – 20% reduction in operational costs.  It is clear that creating a customer experience is not an option anymore but a priority in a company, especially in today’s competitive business landscape. We cannot afford to think that we are the only ones who have the solution that our clients need. With information easily available, it is easy for others to copy our products and offer them to the same target market. Therefore, it is important to create excellent service.  Stages of the Customer Journey The customer journey is the path that potential clients take from the moment they become aware of your company to the point where they become loyal advocates. Understanding the different stages of this journey is crucial for businesses to develop effective marketing and sales strategies. The Loop framework from The Pedowitz Group identifies ten stages, each with its own objectives and metrics for measurement. Let’s delve deeper into each stage:  Unaware At the Unaware stage, potential clients or your target market are completely unaware of your company’s existence or the products and services you offer. They haven’t identified a need that your solution could address. The primary objective at this stage is to capture the attention of your target audience and generate awareness about your offerings. You can achieve this through various marketing channels, such as social media advertising, content marketing, or search engine optimization (SEO).  Metrics to track:  Net new contacts: Track the number of new leads you generate through your marketing efforts.  New website visitors: Monitor the number of unique visitors to your website. This indicates potential interest in your brand.  Conversion rate: Track the percentage of visitors who take a desired action on your website, such as signing up for a… Continue reading Webinar Recap: Customer Experience Executive Mastery: Rethinking Retention and Upselling

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Edit Template Webinar Recap: Kickstarting Gamification: The Art of Presales Ideation Have you ever stopped to think about the journey a game takes before it lands on your screen? The secret that makes games a “game” is, Art. Without the visual language of art, games would be mere blueprints, devoid of the captivating worlds, engaging characters, and immersive experiences that make them so beloved. But how does art translate from a creative vision to a captivating game experience? In game development, specifically in the pre-sales phase, art comes in. The pre-sales phase is crucial for securing a game development project. It’s where we convince potential clients that our team has the vision and expertise to bring their ideas to life. The focus of the pre-sales phase isn’t on delivering finished products but rather on igniting excitement and showcasing possibilities. This is where the art team steps into the spotlight, wielding the power of visual storytelling to become your secret weapon. Think of a game project as a story, one that draws players in and keeps them engaged. The pre-sales phase is like crafting a gripping trailer for that story – a glimpse into the immersive world you can create for their gamification project. Here, your art team takes center stage, using their artistic prowess to capture the client’s imagination and lay the foundation for a successful collaboration. We recently conducted a webinar on the “art” of pre-sales ideation. In this recap, we will look back at the important points of discussion from the webinar. About the speaker With over five years of experience at the intersection of art and technology, Putri is an art visionary in game development and gamification. Her creative strategies have shaped numerous successful projects. If you’re eager to learn about the intricacies of game art and how to steer creative projects to success, Putri is an invaluable mentor for those looking to excel in game development. Learn More Gamification Framework for Pre-sales Ideation Utilizing the Level Up Gamification Framework During this phase, the Art Team employs the Level Up Gamification Framework as a guide for creating gamification solutions before project commencement. This ensures a robust, relevant, and adaptable approach that aligns with business requirements. Learn more about Level Up powered by Agate’s Gamification Framework by contacting us here.  Art’s Role in Pre-sales Ideation As previously mentioned, the Art Team focuses on concept development using data from the aforementioned framework. Their responsibilities during the pre-sales phase encompass:  Rough game mockup for proposal  Scoping assets  Estimation of asset creation  Rough Game Mockup for Proposal Objectives Initial Visualization  Provide a preliminary visualization to clients or stakeholders regarding the planned appearance and feel of the game.  It’s crucial to remember that this mockup is merely a rough draft and does not represent the final game’s design. However, it adheres to the game’s aesthetic guidelines, considering its target audience. This provides flexibility for further exploration and development during the project’s execution.  Rough Estimation  The presales mockup serves as a foundation for further exploration and development once the project commences.  Determining Technical Art Scope of Assets The presales mockup also aids in estimating asset development requirements. This involves estimating the number and types of assets, along with technical art insights.  Pitching and Negotiation Support  The mockup can be effectively utilized to support pitches to clients or other stakeholders.  Requirements Data and information from the Framework  This refers to the Level Up Gamification Framework, which provides a structured approach to gamification design, incorporating elements such as Core Drives, Mechanics, and Dynamics. By utilizing this framework, the Art Team can ensure that their ideation aligns with established gamification principles.     Wireframes and Lo-fi from the Designer team  Wireframes and low-fidelity prototypes serve as foundational elements for the mockup. These provide a basic structure and layout for the game’s interface and user experience. The Art Team can leverage these wireframes and Lo-fi prototypes to create a cohesive and visually appealing mockup.  Time Commitment 2 days to 1 week (depending on the number of screens required)  The time required to create a rough game mockup depends on the urgency of the project and the number of screens involved. As a general estimate, it can be less than 2 days, or it can range from 2 days or to 1 week.  Rough Mockup creation & Layouting This isn’t a polished, final product, but rather a stepping stone that provides a glimpse into the game’s potential look and feel. The rough mockup serves several important purposes. First, it offers a preliminary visualization for clients, giving them a sense of the game’s aesthetics and overall atmosphere.  It’s important to manage expectations by emphasizing that this is a draft – the final game may look different based on further development and client feedback. However, the mockup should still adhere to the game’s core aesthetic direction, keeping in mind the target audience. This approach allows for flexibility while ensuring the mockup aligns with the project’s overall vision.  Now that we understand the importance of a rough mockup, let’s delve into the creation process:  Understanding the Client and Target AudienceThis is the foundation for any successful game. The Art Team needs to gather information about the client’s brand identity, including their target market. This includes researching aspects like:  Art Style  Color Palette  Font Choices  UI Style  Building on the Lo-fi PrototypeThe mockup doesn’t exist in a vacuum. The Art Team leverages information from the Designer team’s wireframes and low-fidelity prototypes. These provide the basic structure and user experience layout, acting as a blueprint for the mockup’s visual elements.  Rough Mockup Creation & LayoutingThis is where the magic happens! Here’s a breakdown of the steps involved:  Research & InspirationFamiliarize yourself with the client’s brand and target market.  SketchingUsing the Lo-fi prototype as… Continue reading Webinar Recap: Kickstarting Gamification: The Art of Presales Ideation

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Edit Template Level Up Powered by Agate at What’s New? Summit 2023: Maximizing ROI | Gamification 101 | Level Up powered by Agate Whether you’re exploring vast open worlds, solving intricate puzzles, or battling it out with friends, one thing’s for sure: the games we love don’t just materialize out of thin air. They go through a fascinating journey, from a spark of an idea to the polished experience on your screen.  This journey is called the Game Development Life Cycle (GDLC), and it’s like a behind-the-scenes roadmap for your favorite games. It’s a mix of creative brainstorming, technical wizardry, and some serious planning, where every step builds on the last.  We recently conducted a webinar on developing gamification projects using GDLC. With this recap, we will look back at the important discussion points from the webinar. If you’re interested in how video games you love come to life, then you’re in for a treat because this article is for you!  So, buckle up, grab your metaphorical controller, and get ready to dive into the world of GDLC! We’ll explore everything from the initial brainstorming sessions, where game ideas are born, to the rigorous testing phases that make sure your gameplay is smooth and enjoyable.  About the speaker Sandi is a gamification guru who can make any project fun and engaging. He has been in the game industry and gamification for over 7 years, starting as a Quality Assurance Lead and now leading the Gamification Production team. So, if you want to know the secrets to fun in gamification, you can count on Sandi! Learn More Game Development Lifecycle in Agate Creation  Pre-production  Production  Product Launch  Live Ops  Sunset  Creation Phase: The Foundation of Game Development This initial stage of the game development lifecycle serves as the foundation where the groundwork is laid for the entire project. Its core objective is to explore and brainstorm a variety of potential concepts, premises, systems, and themes. Through this exploration, the team aims to identify and refine the one with the most promise and feasibility for further development.  Key Activities IdeationDuring this crucial phase, the team conducts thorough research to understand the current market landscape, identifying existing problems and opportunities. This research might involve analyzing competitor games, studying industry trends, and exploring player preferences.  PitchingOnce a diverse range of ideas has been generated, the team carefully evaluates and selects the most promising ones. These chosen concepts are then presented and championed to directors and senior leadership, securing their buy-in and approval to move forward.  Feasibility StudyTo ensure the chosen concept has a solid foundation for success, a comprehensive feasibility study is conducted. This study analyzes the potential market size and demand for the game, while also creating initial budget estimates. It aims to assess the financial viability of the project before significant resources are invested.  Gamification Context Within the Gamification division, this stage is typically carried out during the presales phase. This means the team explores various game concepts and conducts feasibility studies before officially engaging with potential clients. This allows them to tailor proposals and present well-defined and researched concepts that meet the clients’ specific needs and objectives.  Pre-Production: Refining the Game Design The pre-production phase follows the concept phase and serves as a bridge between the initial idea and actual development. This stage focuses on solidifying the game design before investing significant resources in full-scale production. Its primary goal is to minimize the need for major changes in the later stages by validating and refining the design through various activities.  Key Activities PrototypingThis involves creating playable, but potentially limited, versions of the game. These prototypes allow designers, artists, and programmers to experiment with different mechanics, features, and visuals. They also serve as valuable tools for user research and testing.  User Research and TestingBy conducting playtests and user interviews, the team can gather feedback from potential players. This feedback is crucial for identifying any issues with the game design and ensuring it is engaging and enjoyable for the target audience.  Design ValidationBased on the insights gained from prototyping and user testing, the team refines and validates the game design. This may involve adjusting mechanics, balancing gameplay, and redefining the overall vision for the project.  Gamification Context For the Gamification division, this stage is used to collaborate closely with the client to finalize key details before full development begins. This includes:  Detailed RequirementsWorking with the client, the team establishes the specific requirements for the gamified element, ensuring it aligns with their objectives and target audience.  Game Art StyleThe team collaborates with the client to define the desired visual style for the gamified experience, considering factors like branding and target audience preferences.  Product Vision and Requirements Document (PRD)The team collaborates with the client to create a comprehensive PRD that outlines the finalized vision and detailed technical and functional requirements for the gamified experience. This document serves as a blueprint for the development phase.  Production: Bringing the Game to Life The production stage is the heart of the game development lifecycle, where the vision and design from pre-production materialize into a playable game. This is the longest and most resource-intensive stage, demanding close collaboration and coordination across various teams and roles.  Key Activities Pre-AlphaThis initial development phase focuses on building the core gameplay mechanics and systems. It involves programmers writing code, artists creating assets, and designers refining the game’s core loop. While not yet feature-complete or visually polished, pre-alpha builds allow for early internal testing to identify and address critical issues.  AlphaDuring the alpha phase, the game becomes more feature-complete and playable. Additional gameplay elements and systems are integrated, and preliminary balancing adjustments are made. Alpha builds are often used for internal testing by a wider range of players, including testers and potentially external… Continue reading Webinar Recap: Developing Gamification Project Using Game Development Lifecycle

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Edit Template Webinar Recap: Unleashing the Power Gamification in Business Games: who doesn’t love playing them? Whether on arcades, PCs, consoles, or mobile phones, our off-time, break time, or just killing time is often spent immersed in games. In fact, studies reveal that people spend an average of 7 hours and 7 minutes each week gaming.  But what if we told you that this activity is not only for our entertainment? The power of what games have brought us has slowly become not just for playing. In the less fun part of our lives, it can sometimes be challenging, coming off as menial, boring, and frustrating. What if we could experience the same enjoyment we find in playing games with other activities, such as business processes or tests?  Now, let’s explore gamification—how we can bridge the gap and infuse the “fun” elements of games in many processes. This is where our journey begins as game developers. We see an opportunity to bring the joy of gaming into other aspects of life. If you’re seeking ways to engage your audience, customers, and employees, this article is for you.  We recently conducted a webinar on gamification and its potential for business. With this recap, we will look back at the important points of discussion from the webinar.  About the speaker Junialdi Dwijaputra, or better known as Jun, is a gamification expert with experience in creating and implementing gamification solutions for various businesses and organizations. His expertise in gamification stems from his role as a research and product manager, driven by a passion for learning and innovation. Jun’s diverse background has paved the way for his journey into the world of gamification. He is committed to empowering individuals to achieve their goals and leveraging technology to make the world a better place. If you are interested in learning how to apply gamification to your projects, Jun is the person to talk to! Learn More What is Gamification? We use game elements or principles and mechanics from games in non-game applications. In this case, many trends are emerging, especially in the business sector. So, how can games help businesses achieve their objectives?  Trigger Firstly, we need to identify what we want to achieve in the business context. Is it acquisition, engagement, or a direct plunge into sales? For instance, in the field of learning, there may be an increase in competence after a process like a pretest. They learn through a gamified process until the post-test, which must be measurable. Therefore, we shouldn’t just implement a game in an application straight away; we need to look at the actual objectives we want to achieve.  Action Next, we translate it into an instruction, where users are asked to take certain actions to relate to the objectives expected by the gamification developer or the company that is already using gamification services.  Reward Finally, users can receive rewards, either directly, like coins or points, or psychological fulfillment rewards; realizing, “Oh, it turns out we can find fulfillment in the time we’ve invested.”  Progress And eventually, they make progress, whether they level up or their avatar progresses. This is commonly implemented in the process of gamifying business processes. So, we must also know which business process we want to gamify and what its actual goal is.     Because, if we don’t know the goal, sometimes it’s difficult to evaluate the gamification process that has been done. So, once again, we need to know the purpose of why we are undertaking the gamification process.  Gamification can be implemented for various business objectives Acquisition Typically, in the early stages, a company’s primary focus is on increasing the number of users. To boost acquisition, businesses can integrate Player versus Player (PvP) mechanics, creating a competitive edge that attracts and engages new users. Additionally, implementing a referral program within the gamification strategy encourages current users to refer others, expanding the customer base organically.  Engagement Engagement involves figuring out how to integrate existing mini-games into the ecosystem of a platform; whether it’s an e-commerce platform or a logistics company. Essentially, with the presence of mini-games, it’s not just about embedding them, but there are certain metrics that need to be achieved. With the inclusion of mini-games, metrics within the platform, such as retention and duration, can be tracked through gamification.   For increased engagement, incorporating casual mini-games into non-game applications can be highly effective. These games provide a fun and interactive way for users to stay involved with the application. Furthermore, retention-focused rewards, such as exclusive bonuses or loyalty points, contribute to keeping users engaged over the long term.  Sales In the realm of sales, businesses can integrate gamification seamlessly. In-line campaigns that include gamified elements make the sales process more interactive and enjoyable for users. Implementing a tiered rewards system within these campaigns encourages users to make purchases, unlocking progressively valuable rewards as they move through different tiers.  Gamification’s Projected Market Size Value (2020 – 2025) Gamification market size is projected to grow from USD 9.1 billion in 2020 to USD 30.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 27.4% during the forecast period.  Pattern of Gamification Solutions Based on the gamification patterns that have come into Level Up powered by Agate over the past 14 years, we have identified a pattern:  Marketing Solutions In-App Enhancement Built to work directly with existing systems, in-app enhancements can take the form of game, progression mechanics, and reward systems.   Standalone Advergames Tailored game solutions built with specific sales, marketing, or promotional goals in mind.   On-Ground Activations Proven to catch eyeballs and gather a crowd, on-ground activations utilize the latest technologies to create amazing experiences for brands and consumers alike.   Learning Solutions Gamified Learning Applications Utilizing the latest proven trends in learning… Continue reading Webinar Recap: Unleashing the Power Gamification in Business

Home Services Our Works Gamification 101 Case Studies Contact Home Services Our Works Gamification 101 Case Studies Contact Home Services Our Works Gamification 101 Case Studies Contact Home Services Our Works Gamification 101 Case Studies Contact Edit Template Gamification’s Role in Carbon Capture and Storage At Level Up, powered by Agate, we’re committed to greener and more sustainable business practices. We believe games can be a powerful tool for education and awareness, especially concerning complex environmental issues. This belief led us to a unique opportunity to contribute to the global effort against climate change.  Our Participation in the International & Indonesia CCS Forum 2023 Thanks to our cooperation with the Ministry of Maritime and Investment Affairs of Indonesia, we were given the opportunity to be a part of the First International & Indonesia CCS Forum 2023. This forum brought together experts, policymakers, and stakeholders from around the world to discuss Carbon Capture and Storage (CCS), a critical technology in the fight against climate change.  Carbon Capture and Storage (CCS) Carbon Capture and Storage (CCS) is a process in which a relatively pure stream of carbon dioxide (CO2) from industrial sources is separated, treated, and transported to a long-term storage location. The aim is to reduce greenhouse gas emissions and thus mitigate climate change. As of 2022, about one-thousandth of global CO2 emissions are captured by CCS.   CCS is expected to play a crucial role in meeting global climate targets. Leading organizations including the International Energy Agency (IEA), International Renewable Energy Agency (IRENA), Intergovernmental Panel on Climate Change (IPCC) have all produced long-term energy outlooks that rely on a rapid expansion of CCS in order to limit global temperature rise to 1.5°C.   Power plants fuelled by coal and gas continue to dominate the global electricity sector – they account for almost two-thirds of power generation. Power is the largest carbon emitter in the energy sector, creating almost 40% of global energy-related emissions. Despite the pressing need to confront the major causes of climate change, emissions in 2019 from the power sector were only slightly below their 2018 all-time high at 13.6 GtCO2 (gigatonnes of equivalent carbon dioxide).   Including carbon capture, utilization, and storage in the portfolio of technology options can reduce the total cost of power system transformation. Carbon capture technologies become more competitive in the power system when their flexibility, reliability, and carbon intensity are fully valued.   As a critical technology used to reduce carbon dioxide emissions from fossil-fueled power plants and other industrial activities, CCUS also helps to provide energy security by securing energy diversity and furthering investments made in existing infrastructure.  The Importance of UN’s Sustainable Development Goals (SDGs) The United Nations’ Sustainable Development Goals (SDGs) are a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.  Our Collaboration with CIFOR In line with these goals, we collaborated with the Center for International Forestry Research (CIFOR) to create an educational game about landscape development and its impact on CCS and the environment. The game is based on CIFOR’s highly-demanded tabletop game called “Landscape Game.” With our game development expertise, we transformed this tabletop game into an engaging software game.  The online board game lets players invest in various options on a given landscape and see the impact on the environment and the economy. It also teaches players about the role of policymakers in maintaining the sustainability of a landscape. We hope that our game can inspire and educate people about the potential and benefits of CCS for a green future.  Conclusion At Level Up, we believe in the power of gamification to make complex topics accessible and engaging. We’re proud to contribute to the global effort against climate change through our work. Remember, every action counts in our collective effort to reduce greenhouse gas emissions and mitigate climate change. Let’s level up our efforts for a greener future! If you want to create an impactful game like CIFOR’s Landscape Game, discuss with Level Up!  Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.   Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.    All Posts All Bagaimana Game Dapat Membuat Pelanggan Anda Lebih Menyukai Merek Anda? January 5, 2024/ Pentingnya Gamification Dalam Pembelajaran January 2, 2024/ Bagaimana Karyamas Meningkatkan Pengetahuan dan Kualitas Kerja Karyawan Lapangan dengan Solusi Pembelajaran Inovatif December 18, 2023/ Batique: Tes Kecerdasan Berbasis Game Pertama di Indonesia December 14, 2023/ Peran Gamifikasi dalam Carbon Capture and Storage (CCS) December 11, 2023/ Level Up Powered by Agate di What’s New? Summit 2023: Memaksimalkan ROI  December 7, 2023/ BPJS Kesehatan Bertemu Level Up: Workshop Strategi dan Desain Gamifikasi December 4, 2023/ Level Up Gamification Framework: Kerangka Kerja Inovatif Level Up December 1, 2023/ Apa itu Gamification dari Level Up? November 9, 2023/ Load More End of Content. All company names, brand names, trademarks, logos, illustrations, videos and any other intellectual property (Intellectual Property) published on this website are the property of their respective owners. Any non-authorized usage of Intellectual Property is strictly prohibited and any violation will be prosecuted under the law. © 2023 Agate. All rights reserved. Home Services Our Works Contact Gamification 101Case StudiesGamification for MarketingGamification for Learning Instagram Linkedin Twitter Facebook Youtube Edit Template

Home Services Our Works Gamification 101 Case Studies Contact Home Services Our Works Gamification 101 Case Studies Contact Home Services Our Works Gamification 101 Case Studies Contact Home Services Our Works Gamification 101 Case Studies Contact Edit Template Level Up Powered by Agate at What’s New? Summit 2023: Maximizing ROI On September 8, 2023, Level Up Powered by Agate was invited to the What’s New? Summit 2023. In it, we discussed “New Ways of Boosting Performance and Maximizing ROI,” which was presented by our Head of the Gamification Division, Junialdi Dwija Putra. In the Panel, He discussed these key points on how you can succeed in digital marketing:  Market Research Market research plays a crucial role in understanding the motivations and pain points of users. It also helps to generate new ideas sourced directly from users, ensuring that the content we create is truly relevant. To gather this valuable insight, there are various methods we can employ, such as user interviews, focus group discussions (FGD), and surveys.   When it comes to evaluating digital marketing initiatives, we can use A/B testing or other concept testing methodologies like smoke tests, especially when high-accuracy data is required. This involves creating a prototype or “dummy” product to test with a real audience. For example, in the gaming industry, we can validate elements like concept art and game mechanics even before the game is published. After we release the smoke test, we can analyze the Click-Through Rate (CTR) or survey results to better understand our target users’ preferences. This information can be used to make informed decisions in the future.  Apply Best Practice There are numerous activities to choose from when it comes to marketing. However, it’s essential to conduct small experiments to determine which marketing initiatives work best for your business. Evaluating each channel helps to identify the ones that work best, and when we spend the budget, we do it in a way that has a strong reason behind it. This approach allows us to make informed decisions and execute marketing strategies that will yield the best results.  Engaging Content After identifying the interests and pain points of a user, personalization can be used to improve engagement and effectiveness. Customer journey mapping is a helpful tool in identifying the user’s needs at every stage, allowing for targeted digital marketing campaigns to strengthen the message and provide value to the user throughout the service. Additionally, gamification elements can enhance user engagement, such as in-app enhancements that transform the application into a game, encouraging users to invest their time and loyalty in the product and to continue using it repeatedly.  Maximizing ROI When measuring Return on investment (ROI), the stage of the product’s development should be taken into account. During the early stages, the focus of the marketing program is on acquisition, so it’s worth measuring the investment in terms of the number of users gained. In the mid-stage, churn rate and engagement metrics like duration of product use should be the focus. Finally, in the later stages, business metrics such as revenue or cost per install will be more important. To determine the Return on Investment (ROI), a cost analysis should be conducted by comparing the cost of the campaign to the revenue generated.  Future trends in digital marketing that businesses should be aware of With the increase in consumption that has led to GDP growth in Indonesia, there are future trends in marketing that we can expect. These trends include:  Extended Reality (XR) Marketing As VR (Virtual Reality) and AR (Augmented Reality) technologies become more accessible, they offer immersive ways to engage audiences. For game developers, this could mean offering AR-based game demos or VR game trailers. However, the current devices are not user-friendly, but if lighter devices are introduced, it can make a huge difference.  AI-Powered Personalization Using AI to tailor marketing content to individual users based on their behavior and preferences. This can enhance user engagement and conversion rates. There are already many AI tools available, and we must adapt to them.  Playable Ads Interactive ads that allow users to experience a mini-version of a game or product before downloading or purchasing.  Some of the best practices for boosting performance and maximizing ROI in digital marketing Gamification is one of the most effective practices to boost performance and maximize Return on Investment (ROI), and Level Up Powered by Agate has discovered a highly effective gamification method. Gamified loyalty programs that utilize game mechanics to reward users for consistent engagement, purchases, or referrals are the most effective methods. By using analytics tools to understand user behavior, businesses can make data-driven decisions and refine their marketing strategies accordingly. Engaging content that incorporates storytelling, high-quality graphics, and interactive elements can captivate the audience and keep them coming back for more. Building a loyal community through engagement on social media, forums, and other platforms is also crucial. Collaborating with influencers, other game developers, or brands can help businesses reach a wider audience and expand their reach. ​  Level Up Powered by Agate’s Case Study in Boosting ROI In the realm of game development, digital marketing plays a crucial role in driving user engagement and revenue. We also shared a case study where Level Up Powered by Agate’s innovative digital marketing strategies resulted in a significant boost in performance and Return on Investment (ROI). This valuable insight for creative industries is based on Level Up Powered by Agate’s vast experience in providing gamification services for many of its clients as a gamification company.  If you wish to discover Level Up’s case studies to learn more about the concepts and benefits of gamification, click the button below.  Case Study Marketing If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.    All Posts All Level Up Powered by Agate di What’s New?… Continue reading Level Up Powered by Agate at What’s New? Summit 2023: Maximizing ROI

Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Home Services Our Works Gamification 101 Case Studies Turnkey Contact Edit Template BPJS Kesehatan Meets Level Up: Gamification Strategy and Design Workshop   On August 22, 2023, Level Up Powered by Agate had the distinct privilege of participating as keynote speakers in a workshop hosted by Freshminds and BPJS Kesehatan. The event was attended by a diverse group of staff and managers from BPJS Kesehatan, providing an opportunity for Level Up Powered by Agate to share their specialized knowledge. The workshop was led by Junialdi Dwija Putra, the Head of the Gamification Division at Level Up Powered by Agate. The primary objective of the workshop was to provide an in-depth understanding of gamification strategies and their practical application in the context of BPJS Kesehatan.  We discussed insights on gamification best practices and how BPJS Kesehatan can effectively use gamification to improve its framework.     At the workshop, we taught a little about our gamification design canvas so they could identify what gamification would be ideal for them to use at BPJS Kesehatan. Our gamification framework (which is now the Level Up Gamification Framework) serves as a guide for planning and designing gamification experiences. With this framework, participants can map out and conceptualize their gamification strategy more comprehensively.     In addition to providing insights and understanding, we want to help BPJS Kesehatan create engaging and effective gamification experiences, ensuring the gamification strategy is well-designed, user-centered, and in line with BPJS Kesehatan’s goals.    We also held a practice session that involved applying the gamification canvas as a step-by-step guide to designing and implementing a gamification strategy using the Gamification Design Canvas.   The workshop covered the following topics and activities:        Identifying Gamification Best Practices     We discussed insights on gamification best practices and how they can be effectively used to improve engagement and interaction within the BPJS Kesehatan framework.       Understanding the Gamification Design Canvas     The Gamification Canvas is a structured framework that serves as a visual tool for planning and designing gamification experiences.  It helps designers and strategists at BPJS Kesehatan to comprehensively map and conceptualize their gamification strategy.       Purpose of Implementing Gamification Design Canvas     The goal is to help BPJS Kesehatan create engaging and effective gamification experiences, ensuring the gamification strategy is well-designed, user-centered, and in line with BPJS Kesehatan’s goals.       Practice on How to Implement the Gamification Design Canvas     We held a practice session that involved applying the gamification canvas as a step-by-step guide to designing and implementing a gamification strategy.   The practice we did in this workshop started from defining BPJS Kesehatan’s target audience and setting clear goals for their gamification experience. Then, we identify appropriate game mechanics, create a narrative or context, and establish a feedback system.    By systematically working through each element of the canvas, BPJS Kesehatan can develop a well-thought-out gamification strategy that aligns with its goals and user needs.       If you want to try to identify your gamification needs, first, you need to consider why you want to create a game for your framework, and what you want to achieve. This includes whether you want to create an;   Entertainment   Educational   Advergame / Game-shaped advertising   Productivity   Science   Therapy   Entertainment    Gamification can turn an activity into more interesting and fun by using game elements. With gamification, we can overcome boredom, increase happiness, and foster friendships. Gamification can also help us to achieve goals, improve performance, or learn new things.     Education    With gamification, we can make teaching and learning more fun, motivating, and effective. Gamification in learning is based on the theory that having fun is actually learning through interesting and challenging experiences. Gamification can also be used to create an adaptive learning system, where users can learn at their own pace and level according to their needs and abilities.     Advergame With gamification, we can create ads that are more interactive, engaging and persuasive. Gamification harnesses the potential of advergames, which are games that promote a brand, product or service. Advergames can provide users with a positive and memorable experience, thus increasing their impression of and loyalty to the advertised entity. Gamification also capitalizes on product placement opportunities, which is the placement of products in the game that are relevant to the game’s context and story. Product placement can provide high exposure and recognition to users, thus increasing their awareness and interest in the advertised product.     Productivity   Gamification can improve work quality and productivity. Gamification allows us to track work performance, reward workers, and help with memory visualization. Gamification can also increase engagement, loyalty, and collaboration between workers.       Science   Gamification can be used by leveraging player behavior data to solve medical problems in patients. Gamification can also help us to learn and contribute to scientific research in a fun and meaningful way. Gamification can also be used to create scientific games, where users can learn scientific concepts, methods, or discoveries by playing games based on scientific phenomena. Scientific games can increase users’ curiosity, understanding or appreciation of science.       Therapy     Gamification can be used to create therapeutic games, where users can improve physical, mental, or emotional health by playing a game customized to their needs and goals. Therapeutic games can increase the user’s adherence, self-efficacy or well-being to their therapy. This can be done by creating a gamified therapy system, where users play a game with game mechanics that can support their therapy process. Gamified therapy systems can increase users’ motivation and progress in their therapy.  If you are interested in learning more about gamification and how it can benefit you or your organization Check out our gamification services page and contact us today. We are ready to help you create a gamification experience that aligns with your needs and preferences.    All Posts All Mengapa Kita Perlu Gamification di dalam Marketing? February 28, 2024/ Mengapa Pengembang Game Lebih Unggul dalam Menyediakan Solusi Gamifikasi January 22, 2024/… Continue reading BPJS Kesehatan Meets Level Up: Gamification Strategy and Design Workshop | Gamification 101 | Level Up powered by Agate