Level Up powered by Agate has once again collaborated with Telkomsel, Indonesia’s leading telecommunications company, to enhance its recruitment process. Through an innovative gamified assessment platform, Telkomsel aims to evaluate candidates’ alignment with its company culture, represented by its “12 Working Principles.” These principles serve as the core foundation for the company’s operations and workforce expectations, making cultural fit a crucial part of the recruitment process.
Selain itu, Level Up powered by Agate juga memperkenalkan berbagai proyek gamifikasi kami yang telah digunakan untuk menilai dan melatih individu di berbagai industri, seperti:
The assessment is a unique blend of gameplay and real-world tasks, designed to engage candidates while evaluating their suitability for Telkomsel’s working environment. Before diving into the details of the assessment, let’s first clarify what Telkomsel’s 12 Working Principles are and why they matter.
Telkomsel’s 12 Working Principles embody the company’s expectations regarding employee behavior, collaboration, and performance. These principles guide everything from decision-making to day-to-day operations, ensuring that employees remain aligned with the company’s vision. These 12 principles shape how employees approach their work, interact with each other, and contribute to Telkomsel’s long-term success. The Working Culture Assessment is designed to ensure that only candidates who resonate with these values progress through the recruitment process.
The Telkomsel Working Culture Assessment is designed to evaluate candidates through a series of mini-games that simulate real-world work scenarios. The Telkomsel Working Culture Assessment integrates these 12 principles into a series of mini-games, offering candidates a fun yet rigorous way to demonstrate their cultural fit.
The partnership between Level Up powered by Agate and Telkomsel demonstrates the effectiveness of gamification in corporate assessments. While many organizations have traditionally relied on personality tests or standardized evaluations, Telkomsel’s approach stands out due to its focus on interactive and meaningful simulations. By placing candidates in real-life inspired scenarios, the assessment not only gauges their problem-solving skills but also provides insight into how they would perform under pressure in an actual work environment.
A critical benefit of game-based assessments is their ability to measure soft skills such as decision-making, adaptability, and time management—qualities that are often difficult to evaluate through traditional testing. Additionally, these assessments are far more engaging than standard multiple-choice questionnaires, leading to a better candidate experience and higher retention rates.
While gamification in recruitment is not new, Telkomsel’s approach is unique in how it integrates complex working principles into a playful and interactive format. The beauty of gamified assessments lies in their ability to evaluate a candidate’s behavior and thought process in real-time, providing insights into their problem-solving abilities, adaptability, and alignment with company culture. Unlike traditional interviews or written tests, game-based assessments can reveal how candidates respond to pressure, make decisions, and collaborate with others in dynamic environments.
Research has shown that gamified assessments improve engagement and reduce anxiety during the recruitment process, leading to a better candidate experience overall. They provide an opportunity for candidates to actively demonstrate their skills and personality in ways that static tests cannot capture. In Telkomsel’s case, embedding its 12 Working Principles into the game ensures that every candidate is evaluated not just on their skills, but on how well they align with the company’s cultural expectations.
The implementation of the Telkomsel Working Culture Assessment has been a success, with over 7,000 candidates participating and 95% giving the assessment high ratings. Candidates rated the assessment between 3 and 4 on a 4-point scale, reflecting a positive reception to the gamified approach. Telkomsel was able to streamline its recruitment process and ensure that the candidates moving forward truly embodied the company’s core values. This innovative approach has not only reduced the recruitment time but also improved the overall quality of hires, contributing to a stronger organizational culture.
By using gamification to assess cultural fit, Telkomsel is setting a new standard in how companies can integrate values and principles into the hiring process. Through their collaboration with Level Up powered by Agate, they’ve managed to create a recruitment tool that is not only effective but also engaging, immersive, and aligned with the future of work.
This case study highlights how gamification can transform traditional processes, offering a more comprehensive way to evaluate candidates in real-world scenarios, ultimately building a workforce that thrives in today’s dynamic, fast-paced environments.
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