Sergap Cuan turns BCA Business Solutions education into an engaging UMKM journey, combining relevant storytelling, mini games, rewards, retention mechanics, and social sharing to encourage users to learn, return, and engage with the BCA UMKM Fest ecosystem.
Objective
BCA wanted to increase awareness and usage of its Business Solutions while driving visits, engagement, and transactions throughout the BCA UMKM Fest 2026 ecosystem.
Solution
Sergap Cuan lets users experience building an UMKM from a merchant’s point of view. BCA financing, transaction, and operational solutions are introduced through:
- Mini games and daily check-ins.
- Missions and coin collection.
- Referrals and social sharing.
The reward design includes two planned voucher tiers:
- Rp20,000 vouchers for 1,500 users.
- Rp50,000 vouchers for 200 users.
Results
Sergap Cuan provided an interactive way to explore BCA Business Solutions within the BCA UMKM Fest 2026 ecosystem. The wider festival brought together more than 1,600 businesses online through Grab and Blibli and more than 60 merchants offline at Indonesia Arena.