Brand Engagement · In-app Enhancements
Bukalapak Kurir
Bukalapak integrated a Flappy Bird-like HTML5 game into its mobile app to turn routine browsing into a playful experience that users could return to.
Objective
Improve user retention and extend the duration of user sessions by introducing gamification.
Challenge
Enrich the user experience and encourage sustained interaction within a highly competitive mobile-commerce environment.
Solution
Level Up developed and integrated a Flappy Bird-like HTML5 game that uses progression and rewards to enhance engagement.
Store Progress and Achievements
Store and display users’ game progress and achievements to foster accomplishment and motivation.
Encourage Frequent User Interaction
An entertaining, upgradeable game gives users a reason to return and progress further.
Extend Length of User Sessions
An engaging gameplay activity encourages users to spend more time exploring the platform.
Enhance User Retention
Store and display users’ game progress and achievements to foster accomplishment and motivation.
Result
Seamless Integration
The HTML5 game is embedded in the Bukalapak app, with no separate installation or download needed.
Progress Tracking
Progress, high scores, and achievements encourage friendly competition and social sharing.
Upgradeable Gameplay
Currency and achievements unlock new levels, characters, and power-ups that bring users back.