MooGochi is a virtual-pet loyalty experience embedded in the CPCM app, connecting Cow Play Cow Moo arcade visits with pet care, minigames, and rewards.
Objective
Cow Play Cow Moo needed a way to engage players after they leave its arcades and a structured loyalty system to reward frequent visitors.
Solution
Embedded in the CPCM app, MooGochi lets players:
- Collect zodiac cows through gacha.
- Care for their virtual pets.
- Complete missions and minigames.
- Earn Moo-Coins redeemable for real arcade prizes.
Results
MooGochi launched to all CPCM member tiers in June 2026, embedded in the CPCM app. Three minigames have been delivered, with two additional minigames upcoming.