eraBlocks transforms the Erafone shopping app into a more engaging loyalty experience by connecting casual gameplay, missions, progression, and rewards with everyday shopping activities.
Objective
Erafone wanted to increase daily engagement, retention, and in-app activity by giving users more reasons to return beyond shopping and promotions.
Solution
eraBlocks is a block puzzle game integrated into the Erafone app, combining:
- Score-based gameplay.
- Missions and progression.
- Leaderboards and rewards.
Missions connect gameplay with browsing products, wishlisting, and transactions. The host Erafone app has reached more than 2.4 million downloads.
Results
eraBlocks became part of Erafone’s digital ecosystem and Festival Belanja erafone 2026, giving users opportunities to earn shopping vouchers and other rewards through play.