2023 marked a momentous milestone for Erajaya Group as they celebrated their 27th anniversary. To commemorate this occasion, Erajaya Group expressed its heartfelt gratitude to its loyal customers, media partners, frontline workers, and all stakeholders who have played a vital role in the company’s success story. Embracing the theme “Win Big, It’s That Easy,” Erajaya showered its customers with a bounty of exciting prizes and activities, creating a truly rewarding experience for all.
Objective
In the spirit of celebrating this milestone and expressing appreciation to its valued customers, Eraversary 2023 wishes to offer a diverse range of prizes, including vouchers, smart home devices, video game consoles, smartphones, and many more. Among the key highlights was the Popquiz game, an engaging interactive experience accessible on the Eraspace.com platform. Players could participate by utilizing tokens obtained with every minimum purchase. The accumulated coins could then be redeemed for a variety of attractive prizes.
Solution
To deliver a truly rewarding experience for Erajaya’s customers and further enrich the Eraversary 2023 celebration, Level Up powered by Agate provided the perfect solution by designing and developing an interactive arcade-style game seamlessly integrated with Eraspace’s app and website. This engaging Popquiz game featured insightful questions and a captivating leaderboard, allowing players to accumulate points redeemable for exciting rewards such as smartphones and smartwatches. Additionally, a content management system (CMS) was implemented to facilitate the input of custom questions, leaderboard data visualization, and branch data monitoring. To ensure accessibility for all customers, a lite version of the game without point collection was made available in-store.
Result
50%
Website traffic.