In an era where financial literacy is crucial for making informed decisions, PT Bank Jago Tbk has taken a significant step forward in recognizing the need to engage the younger generation in financial education. With that foundation, the bank wishes to introduce an innovative approach to learning through gamification.

Objective

A sustainability program for a growing financial environment

As a technology-based bank that offers a wide range of products and banking services, PT Bank Jago Tbk wishes to create a sustainability program to foster a growing financial environment.

Boost financial literacy among young adults

The primary objective of Bank Jago’s initiative is to boost financial literacy among young adults. By integrating educational content into an interactive game format, the bank aims to make learning about finance both engaging and accessible.

Solution

“Jago Money Quest”: financial education in a fun, interactive format

To fulfil Bank Jago’s education objectives, Level Up powered by Agate developed “Jago Money Quest”, a simulation game that integrates financial education into a fun and interactive format. This game provides a virtual environment where players can learn about financial management in an engaging and accessible manner.

Built on the UN Financial Health Framework

Aligned with the UN Financial Health Framework, “Jago Money Quest” embarks players on a journey through various financial simulation scenarios.

Applying theory in a practical setting

The game challenges players to navigate through various financial scenarios, encouraging them to apply theoretical knowledge in a practical setting.

Result

The results of this initiative have been overwhelmingly positive. Players have reported a better understanding of financial concepts, and the game has successfully achieved its goals by:

  • Boosting financial literacy among the youth, providing them with the knowledge to make informed financial decisions.
  • Making financial education fun and accessible, thereby removing the intimidation factor associated with learning about finances.
  • Encouraging players to develop healthy financial habits.