The Recharge Room by Lenovo was designed as an immersive, multi-sensory activation to showcase Lenovo’s innovation and connect with a younger, tech-savvy audience. The event needed an experience that not only entertained visitors but also encouraged creativity, self-expression, and social sharing. Lenovo wanted a digital layer that could amplify engagement beyond the physical venue and spark online visibility through user-generated content.

Solution

A custom Augmented Reality experience for The Recharge Room

We developed a custom Augmented Reality (AR) experience tailored specifically for The Recharge Room. The AR station allowed visitors to create their own personalized AR filters in a fun, intuitive way.

What each visitor could do

The system blended Lenovo’s identity with expressive, playful visual elements, giving each visitor the ability to:

  • Design their own AR filter within seconds
  • Visually remix Lenovo-inspired digital assets
  • Preview and capture their filter in real time
  • Instantly share across social media platforms

Seamless in high-traffic event environments

The AR flow was designed to be seamless for high-traffic event environments, ensuring quick interactions, minimal friction, and maximum creativity.

Result

One of the most visited touchpoints inside the room

The AR experience became one of the most visited touchpoints inside The Recharge Room. It significantly boosted engagement by turning attendees from passive visitors into active creators.

Organic reach beyond the venue

Participants shared their personalized AR filters online, extending the event’s presence beyond the venue and generating valuable organic reach.

What the activation created

  • Higher interaction time per visitor
  • Stronger emotional connection with the Lenovo brand
  • Increased social media visibility through user-generated content
  • A memorable digital keepsake tied to the event

Creativity, technology, and social sharing in one experience

The AR station successfully amplified the event’s impact, blending creativity, technology, and social sharing into a single, standout experience.