Pocari Sweat, in collaboration with Alfamart, partnered with Level Up powered by Agate to develop Pocari Sweat Futsal Online, an advergame aimed at creating buzz around the Pocari Sweat Futsal Championship. The campaign leveraged the engagement potential of online gaming to boost brand awareness and drive product sampling.
Objective
The primary objectives were to create excitement around the Pocari Sweat Futsal Championship and increase product sampling through an engaging online game.
- Create hype for the Pocari Sweat Futsal Championship
- Drive sampling through the high engagement potential of an online game
Solution
Advergame in collaboration with Pocari Sweat and Alfamart to create an integrated campaign focusing on branding, product education, and activation. This campaign introduced the preview of the Football Saga 2 Engine, designed to attract more players and enhance social interaction within the game.
Features
Train Your Character
Develop your player, choosing between a versatile jack-of-all-trades or a specialist in various skills.
Challenge Your Friends
Compete with friends to enhance engagement and social interaction.
Create Club
Form clubs to foster community and teamwork.
Upgrade Equipment
Enhance player performance with upgraded gear.
Quests
Engage players with new and exciting missions.
Hangout with JKT48 Members and Irfan Bachdim
Special appearances to boost excitement and fan engagement.
Result
40%
Retention rate.
9900+
Bottles sold during the 5-month campaign.
5300+
Players joined on the first day.