Following the period of social distancing after the COVID-19 pandemic, people are longing for a sense of community and togetherness. Once the crisis is over, Richeese Factory outlets are ready to welcome them with brand new in-store experiences that will inspire and encourage customers to come and spend more time at Richeese Factory.
Objective
The goal of the following concepts is to attract as many footfalls as possible to the outlet, with the expectation that Richeese Factory will become the preferred restaurant among its competitors.
Solution
With the help of Level Up powered by Agate, Richeese Factory launched a mobile cooking game to promote its activity book. Players served customers with signature menus and used AR by scanning the pack.
Result
Before gamification
2000 sales/month
After gamification
▲40000 sales/month