An AI-powered, personality-driven activation game where players discover their unique persona, then catch what they love and avoid what they hate through interactive gameplay.
Objective
Attract conference visitors, showcase Level Up’s game development capabilities, and create meaningful connections with potential clients.
Solution
The activation combined:
- Personality quizzes and AI-generated avatars.
- Full-body motion gameplay with touch interactions.
- Competitive leaderboards.
- Personalized avatar business cards designed for lead generation.
Results
The activation combined personalized avatar business cards with a lead capture touchpoint at the conference booth, connecting the game experience with follow-up conversations.