Toyota DNA transforms vehicle discovery into a personalized personality game, allowing visitors to discover their Kijang persona, receive a matching Toyota recommendation, and take home a digital and physical result from the experience.
Objective
Create a more engaging Toyota booth experience at GIIAS 2026 by introducing Toyota vehicles through a fun, personalized interaction.
Solution
An interactive personality game that lets visitors:
- Discover one of six Kijang personas.
- Receive a Toyota model recommendation based on their personality and lifestyle.
- Take away a shareable digital result and collectible keychain.
Results
Visitors could discover their Kijang persona, receive a matching Toyota model recommendation, and take away a shareable digital result and collectible keychain.