Emina Beauty Co-Lab
The beauty consumer landscape is shifting, young audiences now seek products that reflect identity, creativity, and personal preference. Emina answered this through a co-creation platform built for events, enabling participants to design beauty product packaging inside a playful digital ecosystem.
The experience blends 3D product customization, survey-based personalization, gallery exhibition on a big screen, and voting gamification that encourages involvement, self-expression, and community participation.
Objective
Build an Engaging Beauty Co-Creation Experience
This project aims to:
- Enable visitors to design beauty product packaging with full creative control.
- Collect real-time product preference insights through questionnaire flow.
- Generate strong emotional ownership; users feel like they built the product with the brand.
- Allow users to compete and vote through a gamified leaderboard.
- Produce personalized printable & digital design cards as take-home proof of creation.
Solution
A Gamified 3D Experience Powered by Multi-Station Flow
We developed a full end-to-end system consisting of:
| Feature | Description |
|---|---|
| 3D Design Configurator | Users customize packaging with brush tools, color picker, stickers, text, and variants. |
| QR-Based Login | Fast access registration connected to loyalty system. |
| Skin Concern Questionnaire | Collects user preference for shade, benefit, texture, pain points. |
| Live Planogram Display | Rotating gallery showcasing all final designs on big screen. |
| Leaderboard & Voting System | Real-time ranking, daily vote quota, competitive engagement. |
| Design Card Output | Personalized product card printable onsite & downloadable via QR. |
Supported by complete Unity modules including 3D Painter System, Sticker System, Texture Application, Undo-Redo, Camera Control, and more.
Result
Immersive Brand Participation
that Converts Engagement into Insight
The system successfully transformed product interaction into a hands-on, memorable experience:
• High user engagement through creative expression
Gamification encouraged users to stay longer, interact more deeply, and return to vote.
• Valuable data for product development
Preferences on skin concerns, texture, shade, and design provide strong insight for future R&D.
• A personal product relationship is built
Participants leave feeling like the product is theirs, strengthening brand affinity.
• Viral visibility through display & competition
Design showcase + leaderboard sparks social sharing and peer curiosity.
Result
Gallery
Ready to experience a new way to engage your audience?
Ready to experience a new way to engage your audience?
