The beauty consumer landscape is shifting, young audiences now seek products that reflect identity, creativity, and personal preference. Emina answered this through a co-creation platform built for events, enabling participants to design beauty product packaging inside a playful digital ecosystem.
The experience blends 3D product customization, survey-based personalization, gallery exhibition on a big screen, and voting gamification that encourages involvement, self-expression, and community participation.
Objective
Build an Engaging Beauty Co-Creation Experience
This project aims to:
- Enable visitors to design beauty product packaging with full creative control.
- Collect real-time product preference insights through questionnaire flow.
- Generate strong emotional ownership; users feel like they built the product with the brand.
- Allow users to compete and vote through a gamified leaderboard.
- Produce personalized printable & digital design cards as take-home proof of creation.
Solution
A Gamified 3D Experience Powered by Multi-Station Flow
We developed a full end-to-end system consisting of:
| Feature | Description |
|---|---|
| 3D Design Configurator | Users customize packaging with brush tools, color picker, stickers, text, and variants. |
| QR-Based Login | Fast access registration connected to loyalty system. |
| Skin Concern Questionnaire | Collects user preference for shade, benefit, texture, pain points. |
| Live Planogram Display | Rotating gallery showcasing all final designs on big screen. |
| Leaderboard & Voting System | Real-time ranking, daily vote quota, competitive engagement. |
| Design Card Output | Personalized product card printable onsite & downloadable via QR. |
Supported by complete Unity modules including 3D Painter System, Sticker System, Texture Application, Undo-Redo, Camera Control, and more.
Result
Immersive Brand Participation that Converts Engagement into Insight
The system successfully transformed product interaction into a hands-on, memorable experience:
High user engagement through creative expression
Gamification encouraged users to stay longer, interact more deeply, and return to vote.
Valuable data for product development
Preferences on skin concerns, texture, shade, and design provide strong insight for future R&D.
A personal product relationship is built
Participants leave feeling like the product is theirs, strengthening brand affinity.
Viral visibility through display & competition
Design showcase + leaderboard sparks social sharing and peer curiosity.