Level Up powered by Agate Attends Tech in Asia Conference 2026: Bringing Interactive Gamification to the Heart of Enterprise AI
Tech in Asia Conference 2026 once again brings together business leaders, technology builders, founders, and decision-makers from various industries across Southeast Asia. Carrying the theme “Lead the Enterprise AI Era”, the conference, which takes place on September 15–16, 2026 at Sands Expo and Convention Centre, Singapore, focuses on how technology can be applied to create real impact for business.
Amid discussions on AI, automation, and digital transformation, Level Up powered by Agate is present to offer another perspective on how technology can create more interactive engagement through gamification.
Not just participating as an exhibitor, Level Up brings an experience that visitors can directly try out through Persona Rush, an interactive game that combines gameplay, movement, and personalization into a single experience.
Not Just a Booth, but an Interactive Experience
In a business event, a booth is often the first touchpoint for a brand to interact with potential customers. However, simply displaying information about products or services is not always enough to get visitors to stop, try, and remember a brand.
Therefore, Level Up brings a different approach through Persona Rush.
Atmosphere of the Level Up powered by Agate booth at Tech in Asia Conference 2026, showcasing the interactive Persona Rush screen.
Rather than just explaining how gamification can boost engagement, visitors can directly experience gamification through a game.
Persona Rush invites visitors to move, play, and follow an interactive experience to discover their gamer persona. After completing the experience, visitors can take home personalized results in the form of a Personality Card, character GIF, and Business Card.
This approach turns the booth into more than just a place to view information; it becomes a location to directly experience how an interactive experience can be designed.
Getting to Know Persona Rush
Persona Rush is an example of how games can be used as a medium to create more personal engagement.
In this experience, visitors are not just spectators. They become part of the experience itself.
From movement and gameplay to the outcome obtained after playing, every element is designed so that visitors have something personal to take home.
Persona Rush interface and gameplay
These results can then serve as a conversation starter. Someone might stop by out of interest in trying the game, but after seeing the personalized results they receive, the conversation can grow into a broader discussion about how similar technology can be applied in a business context.
This is where gamification can play a broader role.
From Game to Business Experience
Gamification does not always mean turning an app or campaign into a video game.
More than that, gamification can leverage various game elements—such as interaction, challenge, progression, personalization, and rewards—to craft an experience that makes individuals feel more driven to participate.
Visitors enthusiastically interacting and testing out the interactive gamification experience at the Level Up booth.
Persona Rush shows how these principles can be applied in an event setting.
Visitors have a reason to stop by because there is something to try out. They then have a reason to interact because the experience requires active participation. Afterwards, they receive a personalized result that makes the experience feel much more relevant to them.
Mechanisms like this unlock various possibilities for business applications, ranging from brand activation, experiential marketing, customer engagement, to event activation.
Why Are Interactive Booths Becoming Important?
As more companies adopt technology to create digital experiences, the challenge is no longer just about bringing in technology, but how to ensure that technology is actually used and felt by the audience.
Interactive experiences can serve as an effective approach to address that challenge.
Instead of merely stating that a technology can boost engagement, brands can offer audiences the opportunity to experience it firsthand.
Reflecting on this focus, Nur Auliya Hidayat, VP of BD, shared: “Tech in Asia Conference 2026 was a great opportunity for us to showcase how gamification can be combined with AI to create more personalized experiences. With AI being one of the key themes of this year’s conference, it was especially exciting for us to demonstrate how AI can also be used to make games and interactive experiences more personal and engaging.”
This is precisely what Level Up aims to demonstrate through its presence at Tech in Asia Conference 2026.
How Game-Based Assessment Makes HR Work Easier
One of the biggest benefits of technology in recruitment isn’t just automating manual tasks, but reducing administrative burden so HR can focus more on work requiring human judgment.
With structured assessments, candidate data collection can be carried out more consistently.
HR can then use assessment results as input for further evaluation processes.
This enables HR to allocate more time to uniquely human activities, such as discussing with hiring managers, understanding team needs, conducting in-depth interviews, and building candidate experience.
Technology handles part of the structured workload.
HR maintains control over context and decisions.
Motion gameplay of Persona Rush at TIA 2026
Persona Rush is a simple example that a game can be more than just entertainment. With the right concepts and mechanisms, games can serve as a medium to capture attention, create interaction, and build memorable experiences.
Meet and Discuss at Booth A4
Tech in Asia Conference 2026 provides an opportunity for Level Up powered by Agate to introduce its gamification approach to a broader business audience in Southeast Asia.
For visitors who want to experience Persona Rush firsthand, Level Up is present at Booth A4, Sands Expo and Convention Centre, Level 3, Singapore on September 15–16, 2026.
Touchscreen gameplay of Persona Rush at TIA 2026
Come try the game, discover your gamer persona, and see how an interactive game experience can become part of a brand’s engagement strategy.
Because sometimes, the best way to understand an experience is not by listening to an explanation, but by trying it directly.
Highlighting this vision, Bima Aryuna, BD Manager, noted: “We are thrilled to demonstrate how AI-driven game pipelines can revolutionize enterprise solution delivery. By showcasing playable, production-ready games at this conference, we aim to help businesses move beyond theoretical AI and experience practical, scalable gamification hands-on.”
Frequently Asked Questions
What is Tech in Asia Conference 2026?
Tech in Asia Conference 2026 is a technology and business conference uniting business leaders, founders, technology builders, and decision-makers across various industries. The event takes place on September 15–16, 2026 at Sands Expo and Convention Centre, Singapore.
What is Level Up powered by Agate bringing to TIA Conference 2026?
Level Up powered by Agate brings Persona Rush, an interactive game that invites visitors to discover their gamer persona through an interactive and personal gameplay experience.
What is Persona Rush?
Persona Rush is an interactive game combining gameplay and physical movement to help visitors uncover their gamer persona. After playing, visitors can receive personalized results, such as a Personality Card, character GIF, and Business Card.
How can gamification help businesses?
Gamification helps businesses build more interactive experiences by leveraging elements like challenges, rewards, personalization, and progression. Its implementation supports various business needs, including brand activation, customer engagement, and experiential marketing.
Does Level Up powered by Agate provide gamification solutions for enterprise companies?
Yes. Level Up powered by Agate assists companies in driving engagement, loyalty, and customer experience through tailored gamification solutions aligned with specific business needs.
Looking to Bring an Interactive Experience to Your Brand?
The experience at the Persona Rush booth shows that gamification can transform ordinary interactions into memorable and engaging experiences.
However, every company has unique requirements and target audience characteristics. Thus, gamification solutions can be customized to support specific business objectives, whether to increase customer engagement, strengthen brand activation, or build interactive experiences.
Level Up powered by Agate is ready to help you explore gamification opportunities for your business.
Get in touch with our team to discuss your brand’s needs and discover how games and interactive experiences can become part of your enterprise engagement strategy.
Let's create more engaging experiences together with Level Up powered by Agate.
Author
Junialdi Dwijaputra
Hisyam Hesbi Wijonarko
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