Erajaya Group continues its tradition of celebrating customer loyalty and engagement through its annual Eraversary campaign. This initiative commemorates the company’s milestones and rewards its customers with exciting prizes and interactive experiences.

In 2023, Erajaya’s Eraversary collaborated with Level Up powered by Agate, which included a quiz game that significantly boosted website traffic and app usage. For the 2024 celebration, Erajaya collaborated once again with Level Up powered by Agate to introduce a new interactive game within the Eraspace app—a word search puzzle designed to engage users further and encourage app adoption.

Eraspace Platform and Engagement Goals

Eraspace, Erajaya’s loyalty app, serves as a hub for customers to explore products, services, and promotional campaigns. By integrating gamified experiences, Erajaya aims to:

  • Enhance daily active user (DAU) metrics.
  • Increase user retention through rewarding gameplay.
  • Build excitement around the Eraversary event.

Objective

  • Drive higher app engagement during Eraversary 2024.
  • Attract new users to the Eraspace platform.
  • Reward loyal customers with enticing prizes.
  • Strengthen brand loyalty by creating enjoyable and rewarding experiences.

Solution

Engaging Word Search Game

Level Up powered by Agate designed and developed a word search game tailored for Eraversary 2024. This new addition to the Eraspace app focused on delivering fun, educational, and rewarding gameplay.

Key Features

Reward System

Tokens earned in the game could be redeemed for prizes, ranging from vouchers to gadgets.

Educational Content

The game improved players’ vocabulary and cognitive skills.

Seamless Integration

The game was accessible directly via the Eraspace app, ensuring a smooth user experience.

Result & Impact

Eraversary 2024’s Cari Kata experience turned a traditional anniversary campaign into an interactive moment of play and discovery. By embedding a custom word search game into Eraspace, the initiative enriched the customer journey with fun and mentally stimulating interaction, strengthening users’ connection to the brand and fostering deeper engagement throughout the celebratory period. The experience helped Erajaya not only celebrate its milestone but also make the brand more meaningful and enjoyable for loyal customers.