Players taking an assessment test by “role-playing” as a Character that lived as “Pejuang Rupiah” who work for an entire day. The game will be packed as a Visual novel with several minigames that represent “12 working culture of Telkomsel”. The goal is to let players fell fun and immersed in the game world and the story, so it doesn’t fell like an assesment test.
Background
Assessing cultural fit for the 12 Working Principles
Telkomsel, Indonesia’s leading telecommunications provider, sought to enhance its recruitment process by assessing candidates’ alignment with the company’s core values and working culture. To achieve this, Telkomsel introduced the “Telkomsel Working Culture Assessment,” a recruitment assessment designed to evaluate candidates’ cultural fit with the company’s 12 Working Principles.
Twelve principles turned into three mini-games
These principles were creatively integrated into three engaging mini-games, providing an innovative approach to candidate evaluation.
Objective
Gauging compatibility with Telkomsel’s working culture
The primary objective of the Telkomsel Working Culture Assessment was to effectively gauge candidates’ compatibility with Telkomsel’s working culture.
Only candidates who align with the values progress
By embedding the company’s 12 Working Principles into an interactive and engaging format, Telkomsel aimed to ensure that only candidates who aligned with the company’s values would progress through the recruitment process.
Solution
Three distinct mini-games on one gamified assessment platform
To meet this objective, Telkomsel entrusted Level Up powered by Agate to develop a gamified assessment platform that featured three distinct mini-games, each designed to reflect different aspects of the 12 Working Principles.
Fun, engaging, and integral to recruitment
These mini-games provided a fun, engaging, and interactive way for candidates to demonstrate their understanding and alignment with Telkomsel’s core values. The assessment was accessible to all candidates applying for various positions within the company, making it an integral part of the recruitment process.
Result
95%
Of more than 3,000 candidates rating the assessment 3 to 4 on a scale of 1 to 4.
7000+
Users participated in the assessment.
The Telkomsel Working Culture Assessment proved to be highly effective in achieving its goals. This high level of engagement and positive feedback indicated that the assessment was not only successful in evaluating cultural fit but also in providing a positive candidate experience.
The implementation of this gamified assessment helped Telkomsel streamline its recruitment process by identifying candidates who were genuinely aligned with the company’s values, ultimately contributing to a stronger organizational culture.