The New Gebyar Hadiah BCA, transforms banking into an exciting experience through gacha-based rewards. By completing transactions, users earn points win prizes, boosting engagement, retention, and customer satisfaction. With 100K+ active users and 500K+ peak participants, this gamification strategy successfully enhances digital interactions. and make banking more rewarding
Background
Traditional customer engagement methods are no longer enough. BCA wanted to enhance user retention and excitement while encouraging more interactions. A gamified experience that turns banking into a fun, rewarding journey.
Solution
To boost engagement and customer interaction, we designed Gebyar BCA, an interactive gacha-based rewards system that:
- Encourages Banking Activities – Users earn points through transactions.
- Delivers Instant Rewards – The gacha system gives users a chance to win prizes.
- Enhances User Experience – Banking becomes more exciting, keeping users engaged.
How It Works
Earn Points
Make transactions and collect points.
Spin the Gacha
Use points to play and win prizes.
Claim Your Rewards
Get instant benefits and exclusive gifts!
Result & Impact
The New Gebyar Hadiah BCA successfully turned routine banking activities into a more engaging and rewarding experience. Through gamified mechanics, customers were motivated to interact more actively with BCA’s digital services, strengthening user engagement and reinforcing positive financial behaviors. The program helped position everyday transactions as something exciting, while deepening customer loyalty to the BCA ecosystem.