Gamification leverages game mechanics to transform how businesses engage customers, train employees, and assess talent. By creating challenges, rewards, and leaderboards, organizations can make learning and marketing more captivating and memorable. This article explores the best gamification examples across marketing, learning, and assessment, showcasing how these strategies have been successfully applied.
Gojek is a leading on-demand platform that offers over 20 products and services in Indonesia, Singapore, and Vietnam. It started as a ride-hailing service but has since expanded to include a variety of services such as food delivery, logistics, payment, and daily services. Gojek collaborated with Level Up powered by Agate to launch GoPay Suwit, a gamified feature within the GoPay payment method. This interactive game uses rock-paper-scissors mechanics to drive customer engagement and loyalty. Users compete in challenges to win rewards and participate in leaderboards, fostering brand loyalty and consistent GoPay usage.
Bukalapak, one of Indonesia’s largest e-commerce platforms, partnered with Level Up powered by Agate to create a gamified marketing campaign that engages users through challenges and quests called Bukalapak Kurir. The game engages users through challenges and quests, and customers can earn rewards for completing tasks like shopping and reviewing products. This approach drives customer engagement and increases brand loyalty. The HTML5 game is embedded within the Bukalapak app, allowing easy access without separate installations, and features a system for tracking and displaying users’ progress, high scores, and achievements, promoting friendly competition and social sharing.
Erajaya Group, a leading consumer electronics retailer in Indonesia, entrusted Level Up, powered by Agate, to create engaging games for their website during their 27th-anniversary campaign, Eraversary. This collaboration aimed to enhance the customer experience and foster deeper relationships.
Erajaya’s online store, Eraspace, offers a wide variety of gadgets, lifestyle, and entertainment products at affordable prices. As part of the Erajaya Group, which includes several other retail brands such as Erafone, iBox, Urban Republic, and iT, Eraspace has integrated its offline retail outlets with its online platform and mobile application available on Google Play. This integration allows customers to easily shop from leading brands right from the palm of their hand. Eraspace also offers various promotions, cashback, and a comprehensive and secure service called MyEraspace, further enhancing the online shopping experience for its users.
The gamified experience created by Level Up included quizzes and challenges where customers could win rewards. This innovative campaign promoted new product awareness, encouraged repeat purchases, and strengthened customer relationships.
During Eraversary 2023, held from August 14th to October 1st, 2023, the Eraspace website featured a variety of attractive promotions. Customers had the chance to win tens of thousands of exciting prizes, including vouchers, smart home devices, video game consoles, smartphones, and much more, with a total value of Rp. 2.7 billion.
The event offered a variety of games and activities to engage customers, including Popquiz, Guess the Logo, Giveaway, MyEraspace Flash Sale, and Treasure Hunt. The games were hosted across various platforms, including Eraspace.com, TikTok, and Instagram. The event also included a Journalist Writing Competition to acknowledge the collaboration with media partners. This comprehensive approach to customer engagement showcases Erajaya and Eraspace’s commitment to providing a unique and rewarding shopping experience.
L’Oréal Indonesia collaborated with Level Up powered by Agate, to launch an innovative campaign for their new YSL MYSLF perfume. Level Up created the “MYSLF Discovery Game,” a word search experience that allows players to discover words reflecting the essence of the fragrance and their personality. This engaging mini-game incentivizes user engagement and exploration of the fragrance, enhancing brand awareness and fostering a deeper connection between customers and the product. Participants could also win a perfume sample by referring friends, adding a social element to the campaign. The game was launched swiftly within two weeks, showcasing a unique approach to brand promotion beyond traditional advertising methods.
In the realm of web design, companies can leverage gamification to enhance user engagement. Imagine a progress bar embedded within blog posts, encouraging readers to finish the entire article. Or, an e-commerce store could implement a system where shoppers earn points or discounts for sharing brand links with friends, ultimately boosting product sales.
Jago Money Quest is a financial literacy game app designed by Level Up and powered by Agate for the digital bank Jago. It helps users learn crucial financial skills through quests and challenges. By managing in-game finances, learners practice budgeting, saving, and investment strategies in a practical, enjoyable way that reinforces real-world financial literacy.
The Code, also developed by Level Up, teaches programming through fun challenges and puzzles. Learners solve problems using coding principles, progressing through increasingly difficult missions. This approach helps build logical thinking and programming fundamentals in an immersive learning environment.
Batique is a game-based assessment tool designed for children aged 5-12. Developed by Level Up in collaboration with the Learning Development Institute, it evaluates cognitive abilities through eight mini-games based on recognized educational frameworks. The app provides detailed insights into a child’s cognitive strengths and areas for improvement.
Astra International, in collaboration with Level Up, developed Astra Underwater Maze, a game-based assessment tool that identifies top talent for recruitment. Players navigate a maze, revealing traits like persistence, adaptability, and decision-making. The game’s measurable data correlates with real-world performance, ensuring better candidate matching.
Level Up developed Jejak Penjelajah WSKT, a gamified assessment tool for Waskita Karya, a state-owned construction company. The app uses mini-games and puzzles to evaluate multiple intelligences like IQ, EQ, and AQ. Personalized results help identify applicant strengths and weaknesses, ensuring a more accurate recruitment process.
Level Up powered by Agate specializes in delivering comprehensive gamified solutions for businesses and institutions. From marketing campaigns to learning platforms and assessment tools, Level Up’s services can help organizations improve customer loyalty, enhance training, and streamline recruitment.
A: Gamified marketing campaigns use quizzes, challenges, and rewards to make brand interactions more enjoyable. This builds customer loyalty and encourages repeat purchases.
A: Quests, challenges, and storylines keep learners engaged and motivated. They provide personalized learning paths that help students focus on areas for improvement.
A: Real-world challenges in assessments reveal key traits like decision-making and adaptability. Organizations can identify top candidates more effectively through measurable data.
A: Yes, gamified assessments can be tailored to different age groups with relevant challenges and rewards that align with cognitive and skill development goals.
A: Data insights help refine strategies by revealing user preferences, engagement levels, and performance gaps. This ensures marketing and training campaigns are effective.
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